Memorable Commercials [2023]
There are so many commercials aired on TV throughout the year that really leave a lasting impression, aren’t there? Among them, how many 2023 commercials can you recall that stuck with you thanks to their captivating CM songs? Catchy melodies, lyrics that resonate with the heart, and those moving moments born from perfect harmony with the visuals.
In this article, we’ll introduce plenty of the CM songs that made waves in 2023.
From tunes that make you hum along to heartwarming tracks, you’re sure to find CM songs that left an impression on you.
- Catchy commercial jingles [2023]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
- Memorable Commercials [2019]
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Memorable Commercials [2017]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Memorable Commercials [March 2025]
- Memorable Commercials [2021]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Catchy Commercial Jingles [2024]
- Memorable Commercials [November 2024]
- Memorable Commercials [January 2025]
Memorable Commercials [2023] (11–20)
buoyant feelingsMatsuura Aya
This commercial for Nestlé’s “Nescafé Excella,” with Aya Matsuura’s striking vocals, seems to embody the brand concept of “A spring in your step.” It also drew major attention because it marked Aya Matsuura’s first commercial appearance in about 11 years.
The refreshing visuals, with her bathed in light, also feel like they convey the product’s refreshing quality.
The original song sung by Aya Matsuura, “Hazumu Kimochi” (A Bouncy Feeling), is another highlight.
The song further emphasizes the image of a bright, uplifting taste that encourages a positive mindset and aims to support the fun of everyday life.
Somebody Stole My Gal
This commercial has the atmosphere of a documentary in which we ask the intellectual giant Robert Campbell about Kirin “Joujou Shochu Soda.” It’s striking how he’s asked why people haven’t been drinking it, and why he himself hasn’t until now, showing a pensive expression.
The first half proceeds with a tense look, but when he finally smiles at the end, it clearly conveys how delicious it is.
Alongside the bright shift in visuals, the song “Somebody Stole My Gal” also seems to emphasize the drink’s refreshing taste.
Ultramarine skyAimer
The web commercial “Moon” for the creative painting contest “docomo Future Museum,” hosted by NTT Docomo, which supports children’s futures and dreams, features Aimer’s song Gunjo-iro no Sora (Ultramarine Sky).
The track is included on her seventh album, Open α Door, released in 2023.
Its lyrics beautifully connect with the vast night sky the child paints in the CM.
The words evoke a mystical night sky, creating a dreamy atmosphere.
For adults, it also stirs a nostalgia for childhood, and Aimer’s voice moves the heart even more deeply.
Can’t Take My Eyes Off YouBoys Town Gang
This commercial features Takuya Kimura conveying the shock of frappes arriving at McDonald’s.
He’s surprised when he sees the frappe Suzu Hirose is holding and can’t help but stare at it, leading to a comical turn of events.
The ad also subtly suggests pairing the frappe with fries.
The CM song is Boys Town Gang’s classic disco tune “Can’t Take My Eyes Off You.” Its straightforwardly uplifting sound evokes a summery vibe and perfectly fits the situation of enjoying a frappe.
flower tempestEVE
Speaking of Eve, he has worked on numerous commercial songs and theme songs to date.
His October 2023 release, “Kaarashi,” was used in a commercial for Alfort, a popular product from Bourbon.
The commercial features actor Eiji Akaso and incorporates direction that highlights the ship motif—Alfort’s trademark.
It begins with an intro that evokes a somewhat ethnic atmosphere, and in the chorus showcases the lavish, beautiful sound and vocals characteristic of Eve’s music.
CarmenGeorges Bizet
This is a commercial that promotes the existence of Japan’s largest test for elementary school students, the National Unified Elementary School Test, and conveys the desire for children to take it.
Set to a light, Carmen-inspired arrangement, it creates a lively atmosphere as elementary school students gather.
It conveys a positive feeling of checking one’s abilities and moving forward into the future.
Memorable Commercials [2023] (21–30)
infinite feat. Sorane, meiyoMAISONdes
The Corolla series commercial “Metaverse” by TOYOTA.
With a depiction of speeding through a metaverse space, it drew a lot of attention.
The track that amplified its dreamlike atmosphere was “infinite feat.
Sorao, meiyo.” This work is produced by MAISONdes Room 888, a music project where artists collaborate, featuring Sorao and meiyo.
Since the song was written specifically for the tie-in, it incorporates phrases throughout that evoke automobiles.
