Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (61–70)

Shiseido The Collagen: “May your day be full of bounce and firmness.”Nana Seino

The Collagen “Add firmness to your today.” Version | Shiseido

This is a commercial for The Collagen, a beauty drink containing collagen, with the catchphrase “Iku-Kora.” It shows Nana Seino drinking the beverage before bed, and fully highlights the product’s strengths—such as being the number-one seller, being delicious, and containing GABA in addition to collagen.

Seino’s refreshing smile is also memorable.

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Shiseido ANESSA Perfect UV Blush-On Powder: “This is the real deal—UV reapplication.”Mizuki Kayashima

ANESSA Perfect UV Blush-On Powder | Web CM: “This is the real deal—UV reapplication.” | Shiseido

This is a commercial introducing a UV-protection powder that can be easily reapplied with a brush.

It shows Mizuki Kayashima actually using the product, highlighting how simple it is to use in three steps.

The ad effectively conveys the convenience of using it easily even over makeup.

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Shiseido ELIXIR Retino Power Wrinkle Cream “Confidence” Wrinkle-Improving Cream (Commercial)Yuriko Ishida

ELIXIR Retino Power Wrinkle Cream #Wrinkle-Improving Cream | TV Commercial “Confidence” 15s | Shiseido

This is a commercial for ELIXIR’s wrinkle cream, which is expected to help improve wrinkles.

Yuriko Ishida, a familiar face in ELIXIR commercials, appears in it.

The visuals that highlight skin firmness and clarity are striking, and I imagine many viewers couldn’t help but have their eyes drawn to it.

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Megmilk Snow Brand Sturdy Bones Future Project ‘CHECK -2cm’ EditionNarration: Shuzo Matsuoka

Robust Future Project CHECK -2cm 30-second (with subtitles) version

In the “CHECK-2cm” version, the commercial warns that if your height has decreased by more than 2 cm compared to the past, there may be an issue with your bone health, with narration by Shuzo Matsuoka.

His gentle tone is especially memorable.

Take this opportunity to check whether there’s been a significant change in height for yourself or your family compared to when you were younger.

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Ryukakusan Ryukakusan Direct “Master and Disciple” VersionShinosuke Tatekawa, Harunosuke Tatekawa

[CM] Ryukakusan Direct “Master and Disciple” 15 seconds, Ryukakusan Co., Ltd.

This is a commercial for Ryukakusan Direct featuring Shinosuke Tatekawa and his apprentice, Harunosuke Tatekawa.

When you think of rakugo, you might picture the familiar gesture of using a fan as chopsticks to mimic eating soba, but in this CM they’re practicing the gesture for taking Ryukakusan Direct.

The way he gives passionate, angle-precise instruction is somehow heartwarming, and the result is a commercial that keeps you watching to the end.

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KINCHO Sassa Sassa Panda: “Screen/Floor” Version / “Shelf/Lamp” Version / “Schoolbag/Rolling Panda” Version

KINCHO Sassa video: 'Sasapan, what are you wiping?' Screen door/Floor

KINCHO Sassa video: “Sasapan, what are you wiping?” shelf/lamp

KINCHO Sassa Video: “Sasapan, what are you wiping?” School Backpack / Rolling Panda

This is a commercial for the cleaning wipes “Sassa,” featuring an original character called Sassa Panda.

In each ad, Sassa Panda is shown blowing on something, giving it the fun feel of a segment from a children’s show.

Combined with the oddly catchy background music, it’s a commercial you’ll want to watch over and over.

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Panasonic Air Conditioner Eolia: “Quality” Version / “Cleanliness” Version / “Energy Saving” Version

Air Conditioner Eolia 'Quality' Edition 2025 30 seconds [Panasonic Official]

Air Conditioner Eolia “Cleanliness” Version, 2025, 30 seconds [Panasonic Official]

Air Conditioner Eolia 'Energy Saving' Version, 2025, 30 seconds [Panasonic Official]

This commercial showcases the strengths of Panasonic air conditioners all at once: durability, cleanliness, and energy-saving performance.

It highlights that the units have passed various tests and employ technologies such as nanoe X, providing solid proof of their high performance.

The background music is an original piece composed specifically for this commercial, a refreshing and pleasant track that evokes the feeling of an oasis.

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