Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (61–70)

Meiji Yasuda “Best Style Penalty Shootout Thrill” VersionKazu Miura

“Best Style: Heart-Pounding PK” Version

The scene begins with Kazuyoshi Miura taking a penalty kick, and the heartbeats of people watching on TV start to quicken.

Miura then points out that cardiovascular-related diseases are more common than cancer, asks viewers whether they’re taking proper measures, and segues into an introduction of an insurance plan called Cardiovascular Disease Countermeasure Pro.

By starting with such a catchy setup, it’s likely that many viewers found themselves glued to the screen until the very end of the commercial.

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Sekisui House: “A.K.A. Sekisui House Real Estate. TV Commercial” / “A.K.A. Sekisui House Real Estate. The Unabbreviated Web Commercial”Ryunosuke Kamiki, Mitsuru Hirata

The TV commercial titled “Abbreviated as Sekisui House Real Estate.”

"Abbreviated as Sekisui House Real Estate. The un-abbreviated web commercial" version

In this commercial featuring Ryunosuke Kamiki, they cram in and showcase the appeal of Sekisui House Real Estate to the fullest.

Watching him rattle off the charms of Sekisui House at breakneck speed is enough to make you chuckle.

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Nishimatsuya 2025 New Year’s Sale: “Recorded, From the Heart” Edition

[Nishimatsuya Official] 2025 New Year’s First Sale – Recording / From the Heart Version [CM]

This commercial promotes the New Year’s first sale with the familiar rhythm of the phrase “Nishimatsuya supports child-rearing.” It features Mimi-chan, the beloved mascot character, singing, and she looks absolutely adorable in this new spot as well.

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Shiseido Omise+ “Busy Mom” version / “Your Usual Store” version / “Office” version

Omise+ (Omise Plus) “Busy Mom” Version | Shiseido

Omise+ 'The Usual Shop' Edition | Shiseido

Omise Plus “Office” Version | Shiseido

This is a commercial for Shiseido’s online shopping site, Omise+, aimed at working women and mothers raising children.

It specifically shows situations in everyday life where it’s hard to make it to a store, and suggests that Omise+ is the recommended solution at such times.

We believe the content will resonate with many women.

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Shiseido ELIXIR Retino Power Wrinkle Cream “Confidence” Wrinkle-Improving Cream (Commercial)Yuriko Ishida

ELIXIR Retino Power Wrinkle Cream #Wrinkle-Improving Cream | TV Commercial “Confidence” 15s | Shiseido

This is a commercial for ELIXIR’s wrinkle cream, which is expected to help improve wrinkles.

Yuriko Ishida, a familiar face in ELIXIR commercials, appears in it.

The visuals that highlight skin firmness and clarity are striking, and I imagine many viewers couldn’t help but have their eyes drawn to it.

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Megmilk Snow Brand Sturdy Bones Future Project ‘CHECK -2cm’ EditionNarration: Shuzo Matsuoka

Robust Future Project CHECK -2cm 30-second (with subtitles) version

In the “CHECK-2cm” version, the commercial warns that if your height has decreased by more than 2 cm compared to the past, there may be an issue with your bone health, with narration by Shuzo Matsuoka.

His gentle tone is especially memorable.

Take this opportunity to check whether there’s been a significant change in height for yourself or your family compared to when you were younger.

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Ryukakusan Ryukakusan Direct “Master and Disciple” VersionShinosuke Tatekawa, Harunosuke Tatekawa

[CM] Ryukakusan Direct “Master and Disciple” 15 seconds, Ryukakusan Co., Ltd.

This is a commercial for Ryukakusan Direct featuring Shinosuke Tatekawa and his apprentice, Harunosuke Tatekawa.

When you think of rakugo, you might picture the familiar gesture of using a fan as chopsticks to mimic eating soba, but in this CM they’re practicing the gesture for taking Ryukakusan Direct.

The way he gives passionate, angle-precise instruction is somehow heartwarming, and the result is a commercial that keeps you watching to the end.

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