Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (41–50)

Sakai Moving Center: My Moving Diary — “The Beginning” / “The Estimate”Yuzuki Hirakawa

My Moving Diary Episode 1: 'The Beginning' 30sec

My Moving Diary, Episode 2: 'The Estimate' — 30 sec

These two commercials depict Yuzuki Hirakawa, who is about to move, choosing a moving company and having them come for an estimate.

In the “Beginning” version, she asks her family and friends which company is best; everyone says in unison, “Sakai is good,” and she decides to move with Sakai as they advised.

In the “Estimate” version, there’s a scene where a representative visits her home before the move to prepare a quote, showing how, just as the reviews said, they kindly discuss various concerns.

After watching these commercials, you can feel confident entrusting your move to them, right?

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Suzuki Solio “Live Silhouette” versionPapaya Suzuki, Fuju Kamio, Kanna Hashimoto, Eito Nishida, Aoi Ikemura

Solio TV Commercial 'Live Silhouette' Version

This commercial has an appealing, fun vibe as it introduces the refreshed Solio’s interior and exterior design and its safety features to the familiar original CM song.

In addition to the usual cast—Papaya Suzuki, Fuju Kamio, and Kanna Hashimoto—Eito Nishida and Aoi Ikemura also appear.

The catchy music and choreography leave a strong impression, making it a real eye-catching ad.

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SECOM “Cheers from All Over Japan” Version

SECOM Hakone Ekiden TV Commercial “Cheers from All Over Japan” (30 seconds)

This is a SECOM commercial themed around the Hakone Ekiden.

It focuses on the SECOM security personnel in charge of safeguarding the race, highlighting their resolve to give their all to protect a once-in-a-lifetime moment, even if they can’t cheer aloud.

The structure is simple, but it ends up being a commercial that really grabs you by the heart.

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Bike Oh! Suzuki Asayama “Quality Sales” version / “High-Priced Purchase” versionSuzu Asayama

Bike Ô: Quality Sales - Suz Asayama Edition

Bike-Oh: High-Priced Buyback — Suzue Asayama Edition

Two commercials start with a scene where Suzu Asayama asks how Bike-Oh’s sales and purchases differ from other motorcycle shops.

They emphasize that the generous return guarantee highlights the high quality of the bikes for sale, and explain that a nationwide sales network enables them to offer high purchase prices.

Watching these ads lets you grasp Bike-Oh’s strengths at a glance.

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FamilyMart Famimaru December 2024

Famimaru TV commercial (15 seconds)

This is a commercial introducing items from Famima’s private brand, Famimaru.

In this CM, a juicy hamburger steak and Taiwan mazesoba supervised by Menya Kokoro are featured.

As the creators talk about their dedication, mouthwatering, sizzling visuals roll by—surely making many viewers think, “I want to try that!”

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FamilyMart “Exquisite! Toro-tama Bento” EditionKotaro Yoshida, Rikako Yagi

Delicious! Torotama Bento Commercial (15 seconds)

This is a commercial introducing a limited-time bento menu featuring eggs.

The CM showcases three items, including one supervised by a famous restaurant.

The delicious, fluffy-soft eggs are also conveyed through the gentle expressions of Kotaro Yoshida and Rikako Yagi.

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BOOKOFF “Tokutoku Buchiage Festival” VersionUm, Machie Kakimaru

BOOKOFF Commercial: 'Toku-Toku Boosted Festival' Version

This is the well-known Book Off commercial featuring Ano and Michie Kakimaru that aired during New Year’s 2025.

It introduces a special promotion called the “Toku-Toku Buchiage Festival,” and, in keeping with the campaign name, Ano and Kakimaru appear in gyaru style and dance para-para.

The direction is completely different from previous commercials, which makes it feel fresh and so entertaining that you can’t help but keep watching.

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