Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (41–50)

Bike Oh! Suzuki Asayama “Quality Sales” version / “High-Priced Purchase” versionSuzu Asayama

Bike Ô: Quality Sales - Suz Asayama Edition

Bike-Oh: High-Priced Buyback — Suzue Asayama Edition

Two commercials start with a scene where Suzu Asayama asks how Bike-Oh’s sales and purchases differ from other motorcycle shops.

They emphasize that the generous return guarantee highlights the high quality of the bikes for sale, and explain that a nationwide sales network enables them to offer high purchase prices.

Watching these ads lets you grasp Bike-Oh’s strengths at a glance.

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FamilyMart Famimaru December 2024

Famimaru TV commercial (15 seconds)

This is a commercial introducing items from Famima’s private brand, Famimaru.

In this CM, a juicy hamburger steak and Taiwan mazesoba supervised by Menya Kokoro are featured.

As the creators talk about their dedication, mouthwatering, sizzling visuals roll by—surely making many viewers think, “I want to try that!”

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FamilyMart “Exquisite! Toro-tama Bento” EditionKotaro Yoshida, Rikako Yagi

Delicious! Torotama Bento Commercial (15 seconds)

This is a commercial introducing a limited-time bento menu featuring eggs.

The CM showcases three items, including one supervised by a famous restaurant.

The delicious, fluffy-soft eggs are also conveyed through the gentle expressions of Kotaro Yoshida and Rikako Yagi.

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BOOKOFF “Tokutoku Buchiage Festival” VersionUm, Machie Kakimaru

BOOKOFF Commercial: 'Toku-Toku Boosted Festival' Version

This is the well-known Book Off commercial featuring Ano and Michie Kakimaru that aired during New Year’s 2025.

It introduces a special promotion called the “Toku-Toku Buchiage Festival,” and, in keeping with the campaign name, Ano and Kakimaru appear in gyaru style and dance para-para.

The direction is completely different from previous commercials, which makes it feel fresh and so entertaining that you can’t help but keep watching.

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Lifenet Insurance 2025 Oricon Customer Satisfaction Survey Life Insurance Overall No. 1: “10-Second Quote” Version / “Chosen by Myself” Version / “Cancelable by Smartphone” Version / “Save 90,000 Yen” VersionRuka Matsuda, Hiroki Iijima

Official: Lifenet Life Insurance CM 'Chosen by Myself — 2025 Oricon Customer Satisfaction Survey: Life Insurance, Overall No. 1'

Official: Lifenet Insurance Commercial 'You can cancel with your smartphone — 2025 ORICON Customer Satisfaction Survey, Life Insurance Overall No. 1'

Official: LIFENET Insurance TV commercial “Save 90,000 Yen — 2025 Oricon Customer Satisfaction Survey, Life Insurance Overall No. 1”

This series of commercials features Ruka Matsuda conveying the appeal of Lifenet Insurance to Hiroki Iijima.

The ads highlight numerous benefits, such as how easy it is to get a quote, the ability to complete both enrollment and cancellation entirely on a smartphone, and the availability of affordable premiums.

After watching these commercials, many people may be thinking, “Maybe I’ll start by just getting a quote.”

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Lifenet Life Insurance: “Fast Payouts” VersionRuka Matsuda, Hiroki Iijima

Official: LIFENET Insurance TV commercial “Fast Payout Edition — 2025 Oricon Customer Satisfaction® Survey: Life Insurance, Overall No. 1”

Ruka Matsuda and Hiroki Iijima are discussing what’s important when choosing life insurance.

Matsuda brings up “payouts,” and the two agree that speed of payment and simplicity of procedures are key.

It’s highlighted that Lifenet Life Insurance addresses these points well and has earned the number one customer satisfaction rating.

Fitting for a life insurance commercial where trust is essential, the ad conveys a sense of reassurance and reliability.

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Recruit Hot Pepper Beauty Matoba Seisakusho “Photos” version / “Ratio” versionKoji Matoba

[HOT PEPPER Beauty] ~Matoba Workshop “Photos” Version, 30 Seconds~

This is a Hot Pepper Beauty commercial featuring Koji Matoba appearing as the president of Matoba Manufacturing.

In this ad, it shows features designed to make it easier for men who feel hesitant about going to hair salons to use them—such as being able to browse many hairstyle images in advance and see the gender ratio of customers.

While these are actually functions implemented in the app, the commercial humorously depicts them as if they’re being manufactured with machines at Matoba Manufacturing, which adds a nice touch of humor.

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