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[January 2025] A roundup of commercials that caught my attention

[January 2025] A roundup of commercials that caught my attention

Last updated:2025/7/2

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (1–10)

Apple: “Let’s share the excitement on the App Store.” (Version)

Let's share the excitement on the App Store. | Apple

This is an App Store promo commercial that aired at the start of 2025.

In keeping with the New Year season, the charming animation depicting a family gathering is especially memorable.

The background music is the song “Ichigo Milk” by Tomggg and ena mori.

It’s a cute, laid-back track, so take this opportunity to give it a listen.

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Mecha Comic: Overflowing Romance. “Day Off – In Bed” Version / “Day Off – Running Late” Version / “Day Off – Dozing Off” VersionMitsuki Takahata

Mecha Comic: Overflowing with romance. “Holiday – Bed Arc”

[Mecha Comic] Romance, in Abundance. “Holiday – Tardiness Arc”

Mecha-Comic: Overflowing with romance. “Day Off – Dozing Off Chapter”

This clip shows Mitsuki Takahata reading manga on her bed at home via Mecha Comic.

Playing on the title of Gesu no Kiwami Otome’s song “Romance ga Arimaru,” which she hums and then becomes the BGM, the ad highlights the platform’s abundance of titles.

It’s a commercial that effectively conveys Mecha Comic’s appeal: you can enjoy a huge variety of works in a relaxed state.

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JCB Card Pay with Your Favorite is with JCB. “Quick Online Payments” / “Easy with JCB Contactless Payments” / “Security”

Oshi-barai with JCB: “Fast payments online.”

Pay for your favorite with JCB. “It’s easy with JCB Contactless” edition.

Pay for your faves with JCB. “Security” edition

In the commercial series titled “Pay with Your Fave, with JCB,” the theme is hobby shopping and it highlights the benefits of using a JCB card.

From speedy checkout for online shopping and the convenience of contactless payments to robust security you can rely on, there’s plenty to love.

Branding payments as “oshi-barai” (favorited payments) is a clever touch, too!

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SUBARU “Kenji” and “Ashley” episodes from SUBARU owners around the world

From Subaru Owners Around the World: Kenzie Edition (60 seconds)

From Subaru Owners Around the World: Ashley Edition (60 seconds)

This is a commercial structured around real accident experiences told by Subaru owners in the United States.

Two people, Kenzie and Ashley, appear and each recounts their accident, interweaving actual dashboard camera footage.

Despite both crashes being severe, they both emphatically say, “We survived because we were in a Subaru.” It’s a commercial that directly conveys the vehicle’s high level of safety.

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Nissin Foods Nissin Donbei “Morning Donbei might be a thing” versionYuriko Yoshitaka, Rikito Itagaki

Nissin Donbei Commercial: “Morning Donbei Might Be a Good Idea” (30 seconds) / Yuriko Yoshitaka, Rikuto Itagaki

This is the well-known Donbei commercial featuring Yuriko Yoshitaka and Rikito Itagaki.

In the new “Morning Donbei Might Be a Good Idea” version, it recommends having Donbei for breakfast.

It’s quick to make, and the gentle, dashi-rich flavor is perfect for the morning.

However, the ad ends with a humorous twist: Dongitsune, played by Mr.

Itagaki, forgets about Donbei altogether.

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Shiseido The Collagen: “May your day be full of bounce and firmness.”Nana Seino

The Collagen “Add firmness to your today.” Version | Shiseido

This is a commercial for The Collagen, a beauty drink containing collagen, with the catchphrase “Iku-Kora.” It shows Nana Seino drinking the beverage before bed, and fully highlights the product’s strengths—such as being the number-one seller, being delicious, and containing GABA in addition to collagen.

Seino’s refreshing smile is also memorable.

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Shiseido ANESSA Perfect UV Blush-On Powder: “This is the real deal—UV reapplication.”Mizuki Kayashima

ANESSA Perfect UV Blush-On Powder | Web CM: “This is the real deal—UV reapplication.” | Shiseido

This is a commercial introducing a UV-protection powder that can be easily reapplied with a brush.

It shows Mizuki Kayashima actually using the product, highlighting how simple it is to use in three steps.

The ad effectively conveys the convenience of using it easily even over makeup.

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