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[January 2025] A roundup of commercials that caught my attention

[January 2025] A roundup of commercials that caught my attention

Last updated:2025/7/2

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (1–10)

Mecha Comic: Overflowing Romance. “Day Off – In Bed” Version / “Day Off – Running Late” Version / “Day Off – Dozing Off” VersionMitsuki Takahata

[Mecha Comic] Romance, in Abundance. “Holiday – Tardiness Arc”

Mecha-Comic: Overflowing with romance. “Day Off – Dozing Off Chapter”

This clip shows Mitsuki Takahata reading manga on her bed at home via Mecha Comic.

Playing on the title of Gesu no Kiwami Otome’s song “Romance ga Arimaru,” which she hums and then becomes the BGM, the ad highlights the platform’s abundance of titles.

It’s a commercial that effectively conveys Mecha Comic’s appeal: you can enjoy a huge variety of works in a relaxed state.

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Apple: “Let’s share the excitement on the App Store.” (Version)

Let's share the excitement on the App Store. | Apple

This is an App Store promo commercial that aired at the start of 2025.

In keeping with the New Year season, the charming animation depicting a family gathering is especially memorable.

The background music is the song “Ichigo Milk” by Tomggg and ena mori.

It’s a cute, laid-back track, so take this opportunity to give it a listen.

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Audi A3 Sportback “Unleash a new kind of individuality.”

[Audi A3 Sportback] TV commercial / Unleash a new kind of individuality. The new Audi A3 Sportback [Audi Japan]

Featuring a car speeding through the city streets, this urban-themed piece is a commercial introducing the A3 Sportback.

The narration, which focuses on the sporty exterior and speaks to the theme of individuality, is particularly striking.

It’s a sophisticated commercial that faithfully captures Audi’s brand image.

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GU “WOMEN Slim Flared Jeans” Ad

[GU Official] [WOMEN] Slim Flared Jeans 15 Seconds (Horizontal)

This is an introductory commercial for women’s slim flare jeans.

There’s no narration; instead, it quickly cuts between shots of models wearing the jeans.

It’s a simple production that straightforwardly makes you think, “So cool! I want to try them on!”

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AC Japan “Because It’s For You… (AC Japan & NHK Joint Campaign)” / “Starting Line (Support Campaign)”

AC Japan CM 2024 NHK Joint Campaign “Because it’s for you…”

AC Japan CM 2024 Support Campaign “Starting Line” (Kidsdoor)

These are two commercials themed around children’s efforts and their futures.

In “Because It’s For You,” a boy who is made to study all the time by his mother—who insists it’s “for your own good”—steps up to pursue the baseball he truly wanted to play.

The other spot, “Starting Line,” introduces support initiatives for children who, due to their families’ financial circumstances, cannot stand at the same starting line as their peers.

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AC Japan “Hang in there, sparrows across the nation. (Support Campaign)” VersionCharacter voice: Nanoka Hara

AC Japan CM 2024 Support Campaign: “Hang in there, all the sparrows across Japan.” (Ashinaga Scholarship Society)

This is a commercial introducing the activities of the Ashinaga Foundation, which supports children who have lost their parents, featuring Suzume, the protagonist of the film Suzume.

Suzume lost her mother when she was four years old, and the narration conveys the message that the foundation supports bereaved children.

The ad is eye-catching, making extensive use of scenes from the film.

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AC Japan “Children’s Cafeterias Are Your Cafeterias (Support Campaign)” VersionYutaka Matsushige

AC Japan, National Children's Cafeteria Support Center Musubie, TV commercial: “Children’s Cafeteria Is Your Cafeteria” (15 seconds)

This commercial features Yutaka Matsushige, known from “The Solitary Gourmet,” visiting a children’s cafeteria.

It emphasizes that it’s not just a place to get a meal, but a space that serves as a home base for everyone, including children.

It’s a video that provides an entry point to understanding what a children’s cafeteria is.

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