Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (21–30)

JCB Card ‘JCB Platinum’ EditionTori Matsuzaka

JCB Platinum | TV Commercial Main Version (30-second ver.)

This is a commercial introducing JCB Platinum and the wonderful experiences you can enjoy by having it.

Tori Matsuzaka serves as the presenter to showcase the card’s appeal, emphasizing that JCB Platinum helps you grow as a person.

His calm narration and smart, stylish demeanor leave a strong impression.

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JRA-VAN ‘Excited Kinnikun: Paddock’ version / ‘Nakayama Kinnikun vs. Almond Eye: Workout’ versionNakayama Kinnikun

JRA-VAN TV Commercial: “Excited Kinniku-kun in the Paddock” / JRA-VAN NEXT

JRA-VAN TV Commercial: “Nakayama Kinni-kun vs. Almond Eye – Workout” / JRA-VAN Smartphone App

In the JRA-VAN commercials, which let you enjoy horse racing on your PC or smartphone, Nakayama Kinnikun appears as a racehorse.

In the “Overexcited Kinnikun: Paddock” version, he’s shown walking around the paddock, and in the “Nakayama Kinnikun vs.

Almond Eye: Final Workout” version, he dashes across the track and puts up a good fight against Almond Eye.

As always, commercials featuring Nakayama Kinnikun are full of humor and very entertaining.

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JR Kyushu “JR Kyupo Reward Ticket Starts!!” Version

JR Kyūpo Special Ticket Launch!!

This is a promotional commercial for JR Kyushu’s point system, JR Kyupo.

It explains that you can earn points by using JR Kyushu-related services and use those points to ride the train.

The catchy visuals featuring the mascot character, Kyupo-chan, are really eye-catching!

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JX Metals “JX Kyun-zoku (Future)” versionMana Ashida

JX Metals CM 'JX Kyun-zoku (Future) Version' 30 seconds

Prompted by seeing news about self-driving cars, Mana Ashida and Copper-kun appear to talk about the technologies of the future.

Copper-kun points out that JX Metals’ copper is used not only in autonomous driving, but also in the indispensable semiconductors for AI and the metaverse.

Watching their heartwarming exchange is truly soothing.

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SKY Inc. “Look up” VersionTatsuya Fujiwara

SKY Co., Ltd. TV commercial “Look up” version, 30 seconds, Tatsuya Fujiwara

This is the well-known TV commercial for SKY Corporation featuring Tatsuya Fujiwara.

It’s a corporate ad that conveys the company’s desire to make the future better through technology, and together with its refreshing visuals, it comes across as a spot that inspires hope.

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SUBARU “Kenji” and “Ashley” episodes from SUBARU owners around the world

From Subaru Owners Around the World: Kenzie Edition (60 seconds)

From Subaru Owners Around the World: Ashley Edition (60 seconds)

This is a commercial structured around real accident experiences told by Subaru owners in the United States.

Two people, Kenzie and Ashley, appear and each recounts their accident, interweaving actual dashboard camera footage.

Despite both crashes being severe, they both emphatically say, “We survived because we were in a Subaru.” It’s a commercial that directly conveys the vehicle’s high level of safety.

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SUBARU “The Facts of Safety” Version

SUBARU Reassuring Facts Version 30 seconds

This commercial introducing the high safety performance of Subaru vehicles is the “Facts of Peace of Mind” edition.

In addition to clearly showing how the cars are prepared for emergencies—through features like EyeSight and a body that can withstand collisions—it also presents accident statistics and highlights awards received for safety performance.

Watching this ad conveys just how confidently you can ride in a Subaru.

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