Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (71–80)

KINCHO Sassa Sassa Panda: “Screen/Floor” Version / “Shelf/Lamp” Version / “Schoolbag/Rolling Panda” Version

KINCHO Sassa video: 'Sasapan, what are you wiping?' Screen door/Floor

KINCHO Sassa video: “Sasapan, what are you wiping?” shelf/lamp

KINCHO Sassa Video: “Sasapan, what are you wiping?” School Backpack / Rolling Panda

This is a commercial for the cleaning wipes “Sassa,” featuring an original character called Sassa Panda.

In each ad, Sassa Panda is shown blowing on something, giving it the fun feel of a segment from a children’s show.

Combined with the oddly catchy background music, it’s a commercial you’ll want to watch over and over.

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Panasonic Air Conditioner Eolia: “Quality” Version / “Cleanliness” Version / “Energy Saving” Version

Air Conditioner Eolia 'Quality' Edition 2025 30 seconds [Panasonic Official]

Air Conditioner Eolia “Cleanliness” Version, 2025, 30 seconds [Panasonic Official]

Air Conditioner Eolia 'Energy Saving' Version, 2025, 30 seconds [Panasonic Official]

This commercial showcases the strengths of Panasonic air conditioners all at once: durability, cleanliness, and energy-saving performance.

It highlights that the units have passed various tests and employ technologies such as nanoe X, providing solid proof of their high performance.

The background music is an original piece composed specifically for this commercial, a refreshing and pleasant track that evokes the feeling of an oasis.

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Panasonic nanoe X: “Keeps both the inside of your air conditioner and your room’s air clean.”

nanoe X 'Keeping both the inside of your air conditioner and your room’s air clean' Version 2025 30 seconds [Panasonic Official]

This commercial introduces Panasonic air conditioners, highlighting their clean usage through the use of nanoe X.

In addition to suppressing mold and odors during heating and cooling, it also promotes a mechanism that keeps the interior of the unit clean.

The pleasant mid-tempo rock music used as the BGM is said to be an original track created specifically for the commercial.

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Kanebo “KANEBO Rouge Star Breathe Movie” VersionSena Nakajima

KANEBO ROUGE STAR BREATHE MOVIE

This is an introductory commercial for Kanebo’s lipstick, Rouge Star Breeze.

Sena Nakajima appears against a predominantly red backdrop, and there’s a scene of her applying the lipstick.

The narration adds that it creates more natural, vibrant-looking lips, resulting in a sophisticated commercial that effectively conveys the product’s appeal.

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Daido Steel: “An Amazing Future — Let’s Go with Specialty Steel! Aerospace Edition”KREVA

Daido Steel Corporate CM 'Let’s Go to an Amazing Future with Special Steel!' Aerospace Edition

This is a commercial for Daido Steel featuring KREVA, one of the hip-hop legends who helped define an era as a member of KICK THE CAN CREW.

In the ad, he delivers an original rap introducing Daido Steel’s business, and his smooth, pleasing flow really stands out.

Even if you’re not a hip-hop fan, I imagine many people would stop what they’re doing and watch when this commercial comes on.

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Kewpie Mayonnaise & LIFE “Romaine Lettuce” Version / “Okra” Version / “Swiss Chard” VersionNarration: TENDRE

Kewpie Mayonnaise “&LIFE Romaine Lettuce” Version 30 seconds Kewpie Commercial

Kewpie Mayonnaise “&LIFE Okra” Version 30 seconds Kewpie Commercial

Kewpie Mayonnaise “&LIFE Swiss Chard” Version, 30 seconds – Kewpie Commercial

Set to footage of farms and cityscapes, this commercial for Kewpie Mayonnaise features snappy music and a calm, soothing narration.

Many viewers were likely drawn in by its distinctive, immersive world.

Playing in the background is an original song performed by Rob Gallagher.

It’s a stylish and memorable track.

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Exhibition on the Evolution and Revolution of Street Art: “Street Art Revolution 1” Chapter

Street Art Revolution 1

This is a promotional commercial for the Evolution and Revolution of Street Art exhibition, taking place from January to March 2025.

The narration announces that works by artists from Japan and abroad, including Banksy, will be featured, while the visuals showcase street art such as graffiti.

The CM’s background music uses ‘.ENDRECHERI.

Brother,’ a track from Tsuyoshi Domoto’s solo project, .ENDRECHERI.

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