Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (41–50)

Lifenet Insurance 2025 Oricon Customer Satisfaction Survey Life Insurance Overall No. 1: “10-Second Quote” Version / “Chosen by Myself” Version / “Cancelable by Smartphone” Version / “Save 90,000 Yen” VersionRuka Matsuda, Hiroki Iijima

Official: Lifenet Life Insurance CM 'Chosen by Myself — 2025 Oricon Customer Satisfaction Survey: Life Insurance, Overall No. 1'

Official: Lifenet Insurance Commercial 'You can cancel with your smartphone — 2025 ORICON Customer Satisfaction Survey, Life Insurance Overall No. 1'

Official: LIFENET Insurance TV commercial “Save 90,000 Yen — 2025 Oricon Customer Satisfaction Survey, Life Insurance Overall No. 1”

This series of commercials features Ruka Matsuda conveying the appeal of Lifenet Insurance to Hiroki Iijima.

The ads highlight numerous benefits, such as how easy it is to get a quote, the ability to complete both enrollment and cancellation entirely on a smartphone, and the availability of affordable premiums.

After watching these commercials, many people may be thinking, “Maybe I’ll start by just getting a quote.”

Raise the rankinglower

Report a problem

Latest Commercials [January 2025] (51–60)

Lifenet Life Insurance: “Fast Payouts” VersionRuka Matsuda, Hiroki Iijima

Official: LIFENET Insurance TV commercial “Fast Payout Edition — 2025 Oricon Customer Satisfaction® Survey: Life Insurance, Overall No. 1”

Ruka Matsuda and Hiroki Iijima are discussing what’s important when choosing life insurance.

Matsuda brings up “payouts,” and the two agree that speed of payment and simplicity of procedures are key.

It’s highlighted that Lifenet Life Insurance addresses these points well and has earned the number one customer satisfaction rating.

Fitting for a life insurance commercial where trust is essential, the ad conveys a sense of reassurance and reliability.

Raise the rankinglower

Report a problem

Recruit Hot Pepper Beauty Matoba Seisakusho “Photos” version / “Ratio” versionKoji Matoba

[HOT PEPPER Beauty] ~Matoba Workshop “Photos” Version, 30 Seconds~

This is a Hot Pepper Beauty commercial featuring Koji Matoba appearing as the president of Matoba Manufacturing.

In this ad, it shows features designed to make it easier for men who feel hesitant about going to hair salons to use them—such as being able to browse many hairstyle images in advance and see the gender ratio of customers.

While these are actually functions implemented in the app, the commercial humorously depicts them as if they’re being manufactured with machines at Matoba Manufacturing, which adds a nice touch of humor.

Raise the rankinglower

Report a problem

Marugame Seimen “From January 15! Duck and Green Onion & Oyster Egg Thick Sauce – Teaser” / “Want to go again and again. Duck and Green Onion Udon & Oyster Egg Thick Sauce”Aya Ueto

Marugame Seimen “From January 15! Duck and Green Onion & Oyster Egg Thick Sauce” Teaser

Marugame Seimen: “I want to go again and again. Duck and Green Onion Udon & Oyster Egg Thick Sauce”

This commercial shows Aya Ueto ordering seasonal winter-only items and enjoying them deliciously.

She orders duck and green onion udon, and oyster and egg ankake udon.

Both are warming dishes featuring winter ingredients, and just watching the commercial is enough to make you hungry!

Raise the rankinglower

Report a problem

Marumiya Family Ochazuke “Take a Relaxing Break” VersionHana Toyoshima

Marumiya Family Ochazuke Web Commercial: “A Little Breather”

When you think of ochazuke seasoning, the common image is one serving per packet, but this Marumiya commercial features a large family-size bag called the “Family Ochazuke Series.” Actress Hana Toyoshima makes ochazuke for breakfast, and the ad highlights how the big bag lets you adjust not only the portion size but also the flavor intensity.

It clearly conveys that this product lets you enjoy ochazuke conveniently and deliciously.

Raise the rankinglower

Report a problem

Ito En Oi Ocha “Hey, Ohtani-san!” VersionShohei Ohtani, narration: Nana Mizuki

Oi Ocha 'Hey, Ohtani-san!' Version 30 Seconds

This is an Oi Ocha commercial that features game footage of Shohei Ohtani overlaid with a conversation between Ohtani and the narrator, Nana Mizuki.

In the commercial, Ohtani talks about the appeal of Oi Ocha, revealing that the drink supports his performance.

Raise the rankinglower

Report a problem

Sato Pharmaceutical Yunker Kotei “Golden Spiral Staircase” VersionIchiro

Yunker Kotei “The Golden Spiral Staircase” Version

Titled “Golden Spiral Staircase,” this is a Yunker commercial featuring Ichiro.

As he climbs the stairs step by step, he talks about the importance of persistence.

When Ichiro speaks about persistence, it really carries a different level of persuasiveness.

Raise the rankinglower

Report a problem