Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (31–40)

AEON Card “Gold Card” Version / “Cost-Performance & Time-Performance” Version / “AEON Pay” VersionTakayuki Yamada, Ryusei Yokohama

Takayuki Yamada: AEON Gold Card Edition

[Takayuki Yamada × Ryusei Yokohama] AEON Card – Cost Performance & Time Performance Edition

These commercials highlight that with an AEON Card, having a gold card isn’t just a dream and that you can rack up lots of points for great value.

In each ad, Takayuki Yamada and Ryusei Yokohama present the announcements, but in the final moments, the set is shown and it’s revealed that Yamada and Yokohama were actually composited in—the lines were spoken by different people.

It’s quite humorous and entertaining, isn’t it?

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Kanebo KATE “Mellow Brown Eyes” versionAyami Nakajo

Kate "Mellow Brown Eyes" 15-second commercial

This is a commercial introducing KATE’s eyeshadow, Mellow Brown Eyes.

Ayami Nakajo appears wearing Mellow Brown Eyes, and the footage has a cool vibe, featuring striking light based on the brown tones referenced in the product name.

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Cosmo Oil: “Special Talk – What Does a Challenging Spirit Mean?”Kento Kaku

Special Talk: What It Means to Have a Spirit of Challenge — 30 Seconds

This is a commercial announcing an interview video between Kento Kaku, who appears as a CM character for Cosmo Oil, and Shigeru Yamada, the company’s President and CEO.

The video shows them discussing their respective activities, such as Kaku launching a film and drama production company and Yamada’s work in the energy business.

Many viewers may be intrigued by what a conversation between two people working in completely different industries would be like.

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Science Mirable GlossAhn Mika

Science Mirable Gloss New TV Commercial

Speaking of the Mirable showerhead, it’s famous for being able to remove permanent marker with just hot water, right? In this commercial, Anmika silently uses Mirable to wash off permanent marker ink from her hand, and the ink disappears beautifully in just a few seconds.

Then she says, “That’s why I choose Mirable!” It’s a very convincing ad that simply demonstrates the product without any extra flashy effects.

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Sakai Moving Center: My Moving Diary — “The Beginning” / “The Estimate”Yuzuki Hirakawa

My Moving Diary Episode 1: 'The Beginning' 30sec

My Moving Diary, Episode 2: 'The Estimate' — 30 sec

These two commercials depict Yuzuki Hirakawa, who is about to move, choosing a moving company and having them come for an estimate.

In the “Beginning” version, she asks her family and friends which company is best; everyone says in unison, “Sakai is good,” and she decides to move with Sakai as they advised.

In the “Estimate” version, there’s a scene where a representative visits her home before the move to prepare a quote, showing how, just as the reviews said, they kindly discuss various concerns.

After watching these commercials, you can feel confident entrusting your move to them, right?

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Latest Commercials [January 2025] (41–50)

Suzuki Solio “Live Silhouette” versionPapaya Suzuki, Fuju Kamio, Kanna Hashimoto, Eito Nishida, Aoi Ikemura

Solio TV Commercial 'Live Silhouette' Version

This commercial has an appealing, fun vibe as it introduces the refreshed Solio’s interior and exterior design and its safety features to the familiar original CM song.

In addition to the usual cast—Papaya Suzuki, Fuju Kamio, and Kanna Hashimoto—Eito Nishida and Aoi Ikemura also appear.

The catchy music and choreography leave a strong impression, making it a real eye-catching ad.

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SECOM “Cheers from All Over Japan” Version

SECOM Hakone Ekiden TV Commercial “Cheers from All Over Japan” (30 seconds)

This is a SECOM commercial themed around the Hakone Ekiden.

It focuses on the SECOM security personnel in charge of safeguarding the race, highlighting their resolve to give their all to protect a once-in-a-lifetime moment, even if they can’t cheer aloud.

The structure is simple, but it ends up being a commercial that really grabs you by the heart.

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