Lovely commercial jingle

[January 2025] A roundup of commercials that caught my attention

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Even after entering January 2025, a wave of buzzworthy commercials featuring famous actors and actresses has continued to appear.

From FamilyMart’s ad showcasing Kotaro Yoshida and Rikako Yagi with warm expressions, to JCB Platinum’s commercial highlighting Tori Matsuzaka’s smart presence, this month’s diverse lineup of visuals is capturing our hearts.

In this article, we’ll dive into the appeal of these latest commercials in detail, along with information about the cast and the featured songs.

Latest Commercials [January 2025] (31–40)

docomo Sekai Sonomanma Giga “Bocca della Verità” (Truth Mouth) VersionNao

The World As-Is GIGA “Mouth of Truth” Version – 15 seconds

This is a commercial themed around the Mouth of Truth, a sculpture in Italy said to trap the hands of liars.

After Nao says, “You absolutely need to rent Wi‑Fi overseas!” she puts her hand into the Mouth of Truth and can’t pull it out.

It turns out the story is meant to highlight that with a DOCOMO smartphone, you can use it abroad as is without renting Wi‑Fi.

It’s a brilliant development that clearly promotes the service while keeping viewers engaged.

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Isuzu Motors: ‘Creating the way the Earth moves’

Isuzu Motors Ltd. Corporate CM: Creating the World’s “Transport” – ISUZU

This commercial focuses on “carrying,” the major role played by the trucks and buses developed by Isuzu.

In addition to scenes of trucks and buses transporting people and cargo, it strikingly incorporates images of people and animals carrying things.

It presents questions and answers about what it means to carry, resulting in a piece that makes viewers pause and think.

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Hotto Motto: “Warm and creamy, Crab Cream Croquette Bento” edition

Hotto Motto TV commercial: 'Warm and creamy, Crab Cream Croquette Bento' edition

This is a commercial introducing the new crab cream croquette bento.

It highlights the specially crafted cream made with seasonal red snow crab, conveying its full, rich flavor.

The tantalizing, mouthwatering visuals are sure to have whetted many appetites.

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AEON Card “Gold Card” Version / “Cost-Performance & Time-Performance” Version / “AEON Pay” VersionTakayuki Yamada, Ryusei Yokohama

Takayuki Yamada: AEON Gold Card Edition

[Takayuki Yamada × Ryusei Yokohama] AEON Card – Cost Performance & Time Performance Edition

These commercials highlight that with an AEON Card, having a gold card isn’t just a dream and that you can rack up lots of points for great value.

In each ad, Takayuki Yamada and Ryusei Yokohama present the announcements, but in the final moments, the set is shown and it’s revealed that Yamada and Yokohama were actually composited in—the lines were spoken by different people.

It’s quite humorous and entertaining, isn’t it?

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Kanebo KATE “Mellow Brown Eyes” versionAyami Nakajo

Kate "Mellow Brown Eyes" 15-second commercial

This is a commercial introducing KATE’s eyeshadow, Mellow Brown Eyes.

Ayami Nakajo appears wearing Mellow Brown Eyes, and the footage has a cool vibe, featuring striking light based on the brown tones referenced in the product name.

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Latest Commercials [January 2025] (41–50)

Cosmo Oil: “Special Talk – What Does a Challenging Spirit Mean?”Kento Kaku

Special Talk: What It Means to Have a Spirit of Challenge — 30 Seconds

This is a commercial announcing an interview video between Kento Kaku, who appears as a CM character for Cosmo Oil, and Shigeru Yamada, the company’s President and CEO.

The video shows them discussing their respective activities, such as Kaku launching a film and drama production company and Yamada’s work in the energy business.

Many viewers may be intrigued by what a conversation between two people working in completely different industries would be like.

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Science Mirable GlossAhn Mika

Science Mirable Gloss New TV Commercial

Speaking of the Mirable showerhead, it’s famous for being able to remove permanent marker with just hot water, right? In this commercial, Anmika silently uses Mirable to wash off permanent marker ink from her hand, and the ink disappears beautifully in just a few seconds.

Then she says, “That’s why I choose Mirable!” It’s a very convincing ad that simply demonstrates the product without any extra flashy effects.

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