Lovely commercial jingle

Memorable Commercials [May 2025]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (161–170)

P&G Bold Sun Gel Ball 'Samba' Edition

Matsuken Samba IIMatsudaira Ken

[Official] Ken Matsudaira “Matsuken Samba II” MV

Matsuken Samba IIMatsudaira Ken

This is a comical commercial that shows how Bold Sun Gel Ball can eliminate the musty odor of laundry dried indoors.

Ken Matsudaira appears before Fuma Kikuchi’s character, the “Laundry Daimyo,” and uses a mysterious beam to solve the odor problem.

The way he silently resumes firing the beam even when asked for an explanation, and Fuma Kikuchi’s screams as the laundry is being zapped, really heighten the comedy.

The glamorous song that plays when Ken Matsudaira’s character appears is “Matsuken Samba II.” Because it’s a dazzling track evocative of a samba carnival, you can feel the fun the moment the intro starts to play.

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Asahi Beer Asahi Draft Beer Maruefu “Mellow Japan Begins” version

Cheer up!Takeuchi Mariya

Genki wo dashite

Cheer up!Takeuchi Mariya

This is a commercial for Asahi Beer’s Maruefu that promotes the “Mellow Japan Project,” highlighting Maruefu’s unique worldview.

Set in various locations across Japan, it features many celebrities—including Kyoko Yoshine and Kohei Matsushita—raising their glasses of Maruefu in a toast.

The familiar Mariya Takeuchi song “Genki wo Dashite” is used as the BGM.

It’s a gentle, heartwarming tune.

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Otsuka Pharmaceutical Oronamin C “Do what you want. Job hunting” version

one thing or anotherFujii Takashi

Takashi Fujii 'Nandaka Nanda' Music Video

one thing or anotherFujii Takashi

This is an Otsuka Oronamin C commercial featuring Juri Uesaka as a job-hunting student and Yuri Anada as her mother.

On the morning she’s heading to the final interview at her desired company, Uesaka, looking nervous, is getting ready at the front door when Anada appears.

Singing Takashi Fujii’s signature song “Nandaka Nandaka,” Anada hands her a bottle of Oronamin C to cheer her on.

It’s a lovely ad that conveys the warmth of family bonds.

The song Anada sings, “Nandaka Nandaka,” was Fujii’s debut single released in 2000, and it’s an empowering anthem that gives you the courage to take a positive step forward.

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NAR New Dirt Racing System “Possibility” Chapter

New seasonFujimaki Ryota

New season

New seasonFujimaki Ryota

This commercial highlights the potential of the new dirt racing system that fully launched in 2024.

It features striking visuals of horses sprinting across the dirt, capturing the full appeal of dirt-track racing.

The background music is Ryota Fujimaki’s “A New Season,” set for release in 2025.

The lyrics, which convey a resolve to move forward with the people who support you while accepting that you can’t do everything alone, are sure to resonate with many listeners.

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In conclusion

Heading into May 2025, we presented a roundup of memorable commercial songs. From newly written tracks by popular artists to heartwarming original pieces, these are the sounds that color each commercial’s unique world. We hope this article helped you feel the evolving charm of CM songs as the times change.