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[July 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or go online, it feels like new commercials pop up almost every day, doesn’t it? With catchy taglines, unique direction, and star-studded casts, July 2025 is packed with buzzworthy ads hitting the airwaves one after another.

There’s probably a commercial that’s caught your eye too, right? In this article, we’ll showcase the latest commercials all at once! We’ll dive into the charm of each one—from the cast and storyline to the songs used—so sit back and enjoy.

[July 2025] Trending Latest Commercials (111–120)

Komeito: “Increase take-home pay through scholarship tax cuts” / “Deliver both tax cuts and benefits” / “The government will manage assets to create funding”Tetsuo Saito, Mitsunari Okamoto

Increase take-home pay through scholarship tax reductions: Komeito leader Saito

Komeito Policy Research Council Chairman Okamoto: “We will deliver both tax cuts and benefits.”

Komeito Policy Research Council Chair Okamoto: The government will manage assets to create funding sources

This commercial communicates what the Komeito Party wants to do from here and how it intends to support people’s everyday lives.

It clearly highlights what is needed to provide that support, including increasing take-home pay through scholarship tax reductions, realizing both tax cuts and benefits, and securing funding through national asset management.

The phrase “When we say we’ll do it, we’ll see it through” also conveys determination and strength.

Because the scene is a speech aimed at reaching many people, that sense of strength is emphasized all the more.

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Japan Innovation Party: Changing lives through social insurance premiums—“National Medical Expenses” / “How much is being deducted?” edition / “Silent Withholding” editionHirofumi Yoshimura

[2025 House of Councillors Election] Change everyday life through social insurance premiums. — National healthcare costs

[House of Councillors Election 2025] Change daily life through social insurance premiums. — How much is being deducted?

[House of Councillors Election 2025] Change everyday life through social insurance premiums. — The silent deduction

This is a commercial that specifically communicates what Nippon Ishin (Japan Innovation Party) is advocating for in the 2025 House of Councillors election—changing people’s lives by reforming social insurance premiums.

It confronts viewers with the reality of how much they currently pay in social insurance contributions and explains how changing that would affect their situation.

It clearly presents, with data, not only the direct impact on income—something close to home—but also what kind of future awaits if nothing changes.

By incorporating scenes of speeches, it adds a sense of strength to a video that is otherwise centered on explanation.

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Liberal Democratic Party: “Protecting people’s livelihoods! What are the LDP’s four ‘serious’ pillars to tackle rising prices?” / “The LDP will safeguard pensions, healthcare, welfare, elder care, and childrearing support!” / “The LDP will lower gasoline prices and steadfastly protect people’s lives.”

Protecting people’s livelihoods! What are the four “serious” pillars of the LDP’s measures against rising prices?

The Liberal Democratic Party will protect pensions, healthcare, welfare, nursing care, and child-rearing support!

The Liberal Democratic Party will lower gasoline prices and steadfastly protect people’s livelihoods.

This is a commercial that introduces how the Liberal Democratic Party intends to protect people’s livelihoods, incorporating past data.

The themes here are measures against rising prices, social security, and policies related to gasoline prices, expressing past and future initiatives in a straightforward manner.

It clearly explains not only what kinds of measures will be taken, but also how they will affect the public.

By depicting the complex subject of policy through light, approachable animation, the content is likely easier to understand and reach a broad audience.

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Morinaga Milk Industry MOW: “Beloved Vanilla – Public Bath” / “Ms. Kawai, Who Says ‘I Like It’ A Lot” / “Ms. Kawai Keeps Eating Even After ‘Cut’”Yumi Kawai

MOW “Beloved Vanilla” Public Bath Edition – 30 seconds – with subtitles

MOW: “Ms. Kawai, who says ‘I like you’ a lot” (version)

MOW: 'Mr. Kawai Keeps Eating Even After the Cut' Edition

Set in a public bathhouse, the commercial “Beloved Vanilla: Sento” shows Yumi Kawai savoring MOW deliciously.

Her childlike innocence as she ends up lying down on the bench because it tastes so good is especially striking.

The spots titled “Kawai-san, Who Says ‘I Love It’ a Lot” and “Kawai-san, Who Keeps Eating Even After Cut” are staged as if they’re showing the filming set, and both are humorous and entertaining.

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Democratic Party for the People — 2025 House of Councillors Election: “We will defend our country ourselves.”Yuichiro Tamaki

[House of Councillors Election 2025] We will defend our country ourselves [Democratic Party for the People]

This is a commercial by the Democratic Party for the People (DPFP) for the 2025 House of Councillors election.

In the “Defending Our Own Country Ourselves” segment, it outlines responses to issues concerning rice and foreign nationals.

The CM also incorporates footage of Yuichiro Tamaki’s street speeches, making it a spot that conveys not only policy direction but also a palpable, genuine passion.

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Democratic Party for the People – House of Councillors Election 2025: The Summer That Changes Japanese Politics, ‘Backstage’ EditionYuichiro Tamaki, Kazuya Shimba

[Backstage Edition] The Summer That Will Change Japanese Politics [Democratic Party for the People House of Councillors Election 2025 CM]

This is a commercial that looks back on what the Democratic Party for the People has done leading up to the 2025 House of Councillors election and promotes what they plan to do from here.

It injects a touch of humor by featuring party leader Yuichiro Tamaki and secretary-general Kazuya Shimba as idols, while powerfully expressing their determination going forward.

By including a scene from a speech stating that the votes they received reflect voices of dissatisfaction, it also conveys their sense of resolve and vigilance.

The final phrase, “The leading role in politics is you,” is an important point as it directly calls on people to vote.

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Oita Prefectural Election Management Committee – 27th Regular Election of Members of the House of Councillors Awareness Video: “Regular” Version

27th House of Councillors General Election Awareness Video – Standard Version (15 seconds) (Oita Prefecture Election Management Committee)

This is a commercial by the Oita Prefectural Election Administration Commission promoting the importance of the 27th House of Councillors election.

It conveys the value of each vote alongside the smiles of young people, calling on viewers to think carefully and go vote for the sake of our future.

A notable touch is the effect that looks like steam rising from each person’s head, sending a message to take voting seriously and cast your ballot with passion.

While expressing strong determination, it also conveys a positive attitude toward elections.

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