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[July 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or go online, it feels like new commercials pop up almost every day, doesn’t it? With catchy taglines, unique direction, and star-studded casts, July 2025 is packed with buzzworthy ads hitting the airwaves one after another.

There’s probably a commercial that’s caught your eye too, right? In this article, we’ll showcase the latest commercials all at once! We’ll dive into the charm of each one—from the cast and storyline to the songs used—so sit back and enjoy.

[July 2025] Trending Latest Commercials (111–120)

AC Japan “Takoyaki Rider” Version

AC Japan CM “Takoyaki Rider” Edition

We tend to think of escalators as places where some people stand still while others walk—everyone has their preferred way to ride.

Here, we’re proposing a safer and more comfortable way to use escalators in everyday situations.

We refer to riding freely as “okonomi style,” and to standing in a well-balanced, evenly spaced manner as “takoyaki style,” recommending the takoyaki style.

Expressing this with a Kansai-iconic food gives the message a fun, lighthearted feel.

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[July 2025] Trending New Commercials (121–130)

CHANEL Skincare「The new N°1 DE CHANEL serum-in-mist」

The new N°1 DE CHANEL serum-in-mist – CHANEL Skincare.

This is a stylish commercial that expresses the dedication behind CHANEL’s N°1 de CHANEL skincare.

While showing how it looks when used, the narration describes the ingredients and the brand’s commitment, powerfully conveying its high quality.

The overall serious expressions suggest that using it leads to confidence, which also comes across as a key message.

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SHISEIDO MEN New Ultimune “The Chosen Path” VersionYuki Kawamura, narration: Suzu Hirose

SHISEIDO MEN New Ultimune 'The Chosen Path' Version 30 Seconds | Shiseido

Set to footage of basketball player Yuki Kawamura with narration by Suzu Hirose, this is a commercial for SHISEIDO MEN.

The ad stylishly alternates between scenes of Kawamura training and walking through the city, while telling the story of the path he has taken so far.

The visuals are finished in a chic color palette, making it the kind of spot many men will find themselves watching intently.

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Megane Ichiba “Karalen Debut” EditionRiho Yoshioka

[Megane Ichiba] Karalen Debut - 15 seconds

Color lenses have become widely popular as fashion items.

In this commercial for the eyeglasses market, Riho Yoshioka shows how you can create your favorite pair by combining the frames and lenses you like.

It also appeals to first-time users by suggesting they might make new discoveries by giving it a try, and highlights that the lenses offer UV protection.

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Shiseido: Shiseido Cosmetics Specialty Store “The answer is at your local cosmetics shop” version

The answer is at your city’s cosmetics shop | Shiseido cosmetics specialty store | Shiseido

This commercial promotes the idea that there’s a place where people can ask for advice about their beauty concerns—such as makeup techniques, skincare routines, and choosing cosmetics.

It introduces Shiseido specialty cosmetic stores as the place to consult about those worries.

The message encourages viewers to visit local cosmetics shops and seek advice.

While this might have been taken for granted in the past, in today’s world some viewers may realize after watching the commercial, “Oh, I could just go to the store and ask for help.”

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P&G Lenor Aroma Jewel “White Tea” version

Lenor Aroma Jewel White Tea Version 15 seconds

This commercial promotes Lenor Aroma Jewel as having a clean, fresh scent and highlights its ease of use for everyday laundry.

It addresses the common concern that “a nice scent alone can be hard to use,” conveying that you can easily achieve a clean-smelling fragrance.

By pairing happy smiles as people enjoy the fragrance with visuals of flower petals swirling in the air, it also communicates that the scent is approachable.

The phrase “like a five-star hotel” suggests a sense of luxury as well.

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Marugame Seimen “First-Ever Savory Salt Broth! Ice-Cold Savory Salt Udon”Aya Ueto

Marugame Seimen “First-Ever Savory Salt Broth! Ice-Cold Savory Salt Udon”

This is a commercial introducing a menu that uses a savory salt-based broth, which Marugame Seimen is trying for the first time.

Aya Ueto appears wearing a light blue yukata and eats the savory salt udon deliciously.

At the end of the commercial, related menu items are also introduced, which makes it even more appetizing.

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