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[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending Latest Commercials (1–10)

Suntory Torys Highball Can “Positive Uncle: Summer” Edition

Torys Highball Can “Positive Uncle – Summer” Version, 30 Seconds | Uncle Torys | Suntory

This commercial depicts Uncle Toris enjoying summer with a Toris Highball in hand.

After being jostled on a crowded train ride home, he’s shown happily sipping his drink.

The burst of refreshment and light, crisp taste the moment the chilled can is opened makes you forget the heat.

Memorable scenes transform moments—like time with friends or sitting in front of an electric fan—into something even more comfortable.

Smiles fill the relaxed atmosphere, conveying an easygoing way to enjoy summer.

It’s a heartwarming ad that makes you feel a closer connection with friends through a drink.

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Dior “Winter 2025 Menswear” edition

Dior Winter 2025 Menswear

Here’s a commercial introducing the 2025 men’s collection, including bags and outerwear.

It features a series of shots capturing male models wearing the new pieces from various angles, resulting in a briskly paced ad that effectively conveys their appeal.

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Panasonic: “Comfortable for me, and for the two of us.” (Version)

Comfortable for me, and for both of us. [Panasonic Official]

This commercial portrays everyday life featuring various Panasonic home appliances, highlighting their compact design and quiet operation that support a calm daily routine.

With a quietly observed depiction of ordinary days, it clearly conveys a user experience that doesn’t intrude on daily life.

Focusing on the compact size and quiet performance, the scenes of people spending their days with smiles also suggest the appliances’ functionality in supporting everyday living.

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[August 2025] Trending Latest TV Commercials (11–20)

Y!mobile x Filmest Collaboration CM: “Fictional Masterpiece Sketch” Edition

Filmest Collaboration CM “Fictional Masterpiece Sketch” Version

This installment of the collaborative commercial series with Filmest TV depicts a suspect being interrogated by a detective.

When the detective presses him to reveal his accomplices, the suspect takes a hard line, insisting he won’t betray his partners.

However, the moment he hears that Y!mobile offers up to 10,000 yen for referring four people, he changes his tune and readily gives up the names.

With its nostalgic visual style and humor-infused direction, it’s a memorable and entertaining ad you’ll want to watch over and over.

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GungHo Puzzle & Dragons “Showa Dad: Demon Slayer Collaboration” AdKazunari Ninomiya

[Puzzle & Dragons] Anime “Demon Slayer: Kimetsu no Yaiba” Collaboration 2025 PV

This is a commercial that conveys the appeal of Puzzle & Dragons through interactions between a Showa-era dad played by Kazunari Ninomiya and his child.

Here, it announces a collaboration with Demon Slayer, and by showing footage from the main feature, it highlights which characters will appear.

The smile the dad shows at the end is also a key point, expressing with gusto the joy that Puzzle & Dragons is expanding in such a broad way.

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Nippon Life Nissay Mirai no Katachi “Song of Mirakata” VersionHaruka Ayase

Nissay Mirai no Katachi “Mirakata Song” Version 2

This commercial speaks to the common feeling many people have of not really grasping the idea of a 100-year lifespan, and conveys that Nippon Life will support those vague anxieties.

In visuals where Haruka Ayase sings about the future together with puppets, the changing scenes—rain, sunshine, and more—introduce the supportive stance of Nissay Mirai no Katachi.

It also depicts the breadth of plans that can properly address uncertain worries, creating an overall positive tone.

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Recruit Zexy: “This Month’s Zexy, October 2025 Issue (released in August 2025)” versionAnji Ikebata

“This Month’s Zexy” TV commercial, October 2025 issue (released in August 2025)

This commercial showcases, through colorful visuals that evoke happiness, what special features are in this month’s issue of Zexy and what freebies come with it.

It clearly conveys not only that you can find useful information for weddings, but also that you can get things that help in everyday life.

Anji Ikebata’s radiant smile also seems to be a key point that highlights the happiness embodied in Zexy.

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