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[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending Latest Commercials (1–10)

Mister Donut New Homecut: ‘Back and better than ever’ editionMio Imada

New Homecut: “Back and better than ever” Edition

This is a commercial introducing the New Home Cut, a revival of the Home Cut that was sold when Mister Donut first started.

The ad shows Mio Imada eating the New Home Cut, and her expressions really convey how delicious it is.

It also highlights the updated features, like cream sandwiched in the middle and a coated exterior.

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Shionogi Pharmaceutical: “For the ones you love.” (Version)Miki Fujimoto

Miki Fujimoto shares what she ‘picked up’ from family life: ‘Suddenly, a weird dance party breaks out…’ Shionogi’s new TV commercial: “For the Ones You Love.”

This commercial uses a grand, forward-looking song by Ikimonogakari—one that encourages us to keep moving ahead—but its message is that COVID-19 is still spreading, so we should stay vigilant about hygiene and seek early diagnosis before conditions worsen.

Miki Fujimoto’s friendly personality really shines through, doesn’t it?

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Kao Essential Premium Barrier Shampoo & Conditioner Sparkle Moist

"#BlueHawaii" has been selected as the CM (commercial) song for Kao's "#Essential" 🍧 #KoiSuki #Tota #Recommended

Here’s a refreshing track that fits perfectly with a shampoo and conditioner commercial.

The lyrics, which rhyme almost like a rap, are pleasant to the ear.

It evokes the image of Blue Hawaii shaved ice from summer festivals during our youth.

The song also conveys the clean, invigorating feel of the shampoo.

The commercial’s concept suggests a shampoo that restores moisture to hair damaged from dyeing it freely during the summer, regardless of school rules.

It’s the kind of song that makes you want to give it a try.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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[August 2025] Trending Latest TV Commercials (11–20)

Meiji Yasuda “MY Link Coordinator: Three Years of Progress”

“MY Link Coordinator: Three Years of Progress”

This is a series of commercials using animation by Studio Chizu that looks back on the history of the MY Link Coordinator.

It depicts the achievements of Aki Tamaki, who has appeared in previous commercials as an MY Link Coordinator, and it gives the impression that the actual coordinators will be just as caring and supportive as she is.

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Sukiya Butter Chicken Sauce Curry: “Expressions, Enriched.”Fumiya Takahashi

[Sukiya] Butter Chicken Sauce Curry CM “Expressions, Rich.” Version (30 seconds)

This commercial conveys what Sukiya’s Butter Chicken Sauce Curry is like through Fumiya Takahashi’s expressions as he eats it and his commentary.

From his wide-eyed, surprised smile to the blissful grin as he savors each bite, it emphasizes how the dish offers complex flavors and aromas as you keep eating.

Elements like the large pieces of chicken are portrayed to highlight the dish’s appeal.

The way he smiles while watching people around him place their orders also gives a sense of happiness spreading to others.

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au Value Link Plan: “The Invincible Father Appears”Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Takao Osawa

TV Commercial | au Value Link Plan 'The Invincible Father Appears' Chapter

This is a commercial featuring Takao Osawa as the Emperor of Heaven, the father of Princess Kaguya played by Kasumi Arimura.

The story has the father of Princess Kaguya arriving from the moon, and viewers have been buzzing that the Emperor of Heaven who appears looks “just like Ouki from the movie Kingdom.” After a close-up of the Emperor saying, “I am invincible,” the ad introduces a new plan called the au Value Link Plan.

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Panasonic “Full-Dan Eolia: Because We Want You to Use It Especially in Winter — 26UX” Edition

Full Warm Eolia: Because we want you to use it especially in winter — 26UX 30 seconds [Panasonic Official]

This commercial introduces Panasonic’s “Full-Dan Eolia” and conveys the message that it’s a product you’ll really want to use in winter.

It highlights the fact that it can blow 60°C warm air even at -15°C, and the durability test scenes in the cold also express its sturdiness and quality.

The footage evokes the sense that it operates reliably even in harsh environments, creating an image of reassurance and trust that supports everyday life.

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