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[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending Latest Commercials (71–80)

TOYO TIRES “OBSERVE GIZ3” Version

TOYO TIRES | 「OBSERVE GIZ3」 30 sec.

This commercial introducing the OBSERVE GIZ3 winter tires highlights performance that lets you drive with confidence even in winter.

Accompanied by footage of a car driving on snowy roads, the narration proclaims, “Tire performance that gives every driver confidence in winter,” and this bold message heightens expectations for the product.

It also shows test footage of braking distances on icy roads, presenting real data that lends the commercial a persuasive edge.

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Aflac Hybrid of Asset Building and Protection Tsumitas “The Birth of Tsumitas” VersionErika Toda

Hybrid of Asset Building and Protection: Tsumitas – Birth Chapter

After several people voice their anxieties about the future one after another, Erika Toda appears and confidently says, “I don’t know what the future holds, but it doesn’t bother me.” The reason, she explains, is Aflac’s Tsumitas! In the latter half of the commercial, the asset-building mechanism and the coverage details are introduced, explaining the peace of mind it provides.

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AGC: Let’s experiment! AGC “Miraria” EditionSuzu Hirose, Oswald

Let’s experiment! AGC/Miraria Edition, 30 seconds

Suzu Hirose and the two members of Oswald introduce a mirror called Mirroria developed by AGC.

Mirroria is a mirror with an integrated display—essentially a mirror with a built-in screen.

In the commercial, it’s showcased with an example of use in a hair salon, and many viewers likely felt excited by its near-futuristic vibe.

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TOPPAN TOPPA!!! TOPPAN “Digital Wood (Spatial Production)” VersionYo Oizumi, Ryo Narita

TOPPAN TV commercial ‘TOPPA!!! TOPPAN Digital Wood (Spatial Production)’ 30 seconds

When Ryo Narita wakes up, right in front of him is Yo Oizumi projected onto digital wood.

Oizumi calmly touts the strengths of digital wood to Narita, but Narita is bewildered by what he’s hearing, and that awkward back-and-forth between them is what makes it so amusing.

Digital wood uses printing technology cultivated by TOPPAN to replicate the texture of real wood while also being able to display crisp video on its surface.

Including the development where Narita and the on-screen Oizumi have a conversation, the commercial ends up feeling quite futuristic.

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Daiwa House Daiwaman ‘And, to the world.’ VersionHidetoshi Nishijima

[TVCM] "And then, to the world." Version

In Japan, Daiwa House is a well-known company, and this commercial presents what Daiwa House wants to pursue next as a corporation.

Hidetoshi Nishijima, a popular and accomplished actor, appears as “Daiwa Man,” representing Daiwa House and promoting its goals as the face of the company.

It’s pretty cool.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Y!mobile “Trailer for Imaginary Masterpieces”

Film Est Collaboration CM “Trailer for a Fictional Masterpiece”

Here is a commercial with a Showa-era film aesthetic that evokes old Hong Kong movies.

It’s amusing that even the mobile phones are older models to match the vintage feel, yet the content also works as a kind of modern satire with a clever touch.

The key parts are presented in a way that Japanese speakers can grasp the nuances, which is another fun aspect.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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KFC Summer Japanese-Style Burgers “Cooking” VersionKento Kaku

Summer Japanese-Style Burgers 'Cooking' Edition | KFC

This is a commercial introducing the limited-time Summer Japanese-Style Burgers.

This time, there are two citrus-inspired options: Chicken Nanban and Negi-Shio Lemon.

Their refreshing flavors are sure to whet your appetite.

The mouthwatering shots of citrus being squeezed will make you want to head to the restaurant right away.

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