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[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending New Commercials (91–100)

Amazon Every day keeps turning. “Rain Romance” edition

Amazon “Every day keeps turning.” Rain Romance, 60 seconds

This is a drama-style commercial that comically showcases Amazon’s convenience.

It shows a man and a woman embracing in the rain, but remarkably, the woman is ordering mascara and socks on Amazon on her smartphone while hugging him.

In the next scene, she’s shown receiving the items delivered to her home, clearly expressing the ease and speed of the service.

The tagline, “Every day keeps moving,” perfectly matches the CM’s direction and is truly outstanding.

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ORIX HOTELS & RESORTS “What Makes a Good Trip?” EditionWakana Matsumoto

ORIX HOTELS & RESORTS New Commercial: “What Makes a Good Trip?”

This commercial promotes the idea that ORIX HOTELS & RESORTS makes great trips possible, as conveyed through Wakana Matsumoto’s presence.

The place she visits is HAKONE ASHINOKO HANAORI, and it depicts her relaxing on the water-terrace that looks out over Lake Ashi.

From the way she talks there about what makes a good trip, you can feel that she’s enjoying a fulfilling journey and a moment of tranquility.

The visuals also spark curiosity about what other locations there are and what kinds of experiences await.

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[August 2025] Trending New Commercials (101–110)

MAZDA SUV SERIES “Technology is love.” version

MAZDA SUV SERIES “Technology is love.” 30-second version

A commercial that repeatedly uses the phrase “thoroughly ____” to showcase the advanced technologies used in Mazda’s SUVs.

It explains that these technologies are designed with the people who ride in mind, culminating in the prominent tagline: “Technology is love.” It’s a commercial that instantly conveys what Mazda’s SUVs aim for.

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Shionogi Pharmaceutical Isodine Clear Gargle “Introducing Isodine Clear” Version

Isodine Clear Gargle: “Introducing Isodine Clear” — 30-second version

In a commercial introducing the Isodine Clear gargling solution, a scene from one family’s morning is depicted.

The mother urges the father and children to gargle with Isodine when they wake up.

Watching this, the eldest daughter thinks, “Maybe it’s thanks to Mom that we all stay healthy,” showing that while she finds her a bit overbearing, she’s also grateful.

The ad conveys the mother’s care for her family and their strong bonds, while also effectively highlighting the product’s high efficacy.

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Sukiya Butter Chicken Sauce Curry: “Expressions, Enriched.”Fumiya Takahashi

[Sukiya] Butter Chicken Sauce Curry CM “Expressions, Rich.” Version (30 seconds)

This commercial conveys what Sukiya’s Butter Chicken Sauce Curry is like through Fumiya Takahashi’s expressions as he eats it and his commentary.

From his wide-eyed, surprised smile to the blissful grin as he savors each bite, it emphasizes how the dish offers complex flavors and aromas as you keep eating.

Elements like the large pieces of chicken are portrayed to highlight the dish’s appeal.

The way he smiles while watching people around him place their orders also gives a sense of happiness spreading to others.

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Suntory -196 “The Secret to a Deliciousness You Can’t Recreate on a Cooking Show”Aya Ueto, Ryo Nishikido

-196 'The Secret to Deliciousness You Can't Get from a Cooking Show' 30-second Version Aya Ueto, Ryo Nishikido Suntory

This commercial introduces how Suntory’s -196 is made, presented through a cooking show featuring Aya Ueto and Ryo Nishikido.

As Nishikido attempts to cut a lemon, a large “X” suspended by a drone appears, conveying that processing causes the flavor to escape.

The ad then transitions to the actual manufacturing method, highlighting that instant freezing preserves the original taste.

The comedic contrast is memorable: Nishikido, impressed by the attention to detail yet pointing out that it’s impossible to replicate in ordinary cooking, and Ueto responding with a bright smile.

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Honda CONNECT ‘Emergency Support Center’ Edition

[Honda CONNECT] Web Commercial: Emergency Support Center

This commercial parallels unexpected car trouble with athletes, showing how Honda CONNECT responds reliably.

Just like a player who supports the team in a pinch, Honda CONNECT provides swift help when it really matters.

It also highlights the ease of calling for assistance with just the press of a button and the peace of mind that comes from a dependable response.

The contrast between the expressions during the crisis and after being helped also conveys a sense of trust.

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