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[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending New Commercials (101–110)

Ito-Yokado “Good things. The usual. Song” Version / “Initiatives for the Future” Version / “Quality” Version

“Good Things. The Usual. Song” — 60 seconds

Corporate Advertisement: “Initiatives for the Future” - 30 Seconds

Corporate Advertisement: Quality Edition - 30 seconds

Here are two types of commercials introducing Ito-Yokado’s initiatives, along with a commercial featuring an original song whose lyrics are based on those initiatives.

The ads depict activities that contribute to the SDGs and show how each prepared dish sold in the store is made with care and attention.

They convey that Ito-Yokado is a store you can use with confidence.

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Meiji Yasuda “The Brilliance of Youth” / “A Small Light” / “Happy Moments”

Meiji Yasuda Life 2025 Corporate CM 'The Brilliance of Youth' Edition

Meiji Yasuda 2025 Corporate TV Commercial: “A Small Light”

Meiji Yasuda 2025 Corporate Commercial: “Moments of Happiness”

This commercial, presented in a slideshow format using lovely everyday photos with family and friends, is a classic style for Meiji Yasuda Life.

Every photo is truly wonderful, and watching them warms the heart.

The background music is, as always, by Kazumasa Oda.

The song featured in this commercial is “Subete Sarigataki Hibi,” released in 2024.

It’s a superb ballad that’s sure to move you, with lyrics expressing gratitude to the people who have supported you, delivered through Oda’s heartfelt vocals.

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Comic Cmoa: Three Manga Lovers – “Too Many Manga” / “Too Many Deals” / “Too Many Free Reads” / “The Deals Never Stop” / “So Many Titles Rune”Fuka Koshiba, Yu Sawabe, Subaru Kimura

Comic Cmoa TV Commercial: 'Three Manga Lovers – Too Many Manga' Version

Comic Cmoa TV commercial: “Three Manga Lovers—Too Many Deals” version

Comic Cmoa TV commercial: “Three Manga Lovers — Too Many Free Titles”

Comic Cmoa TV commercial: 'Three Manga Lovers — The Savings Don’t Stop' version

Comic Cmoa TV commercial: “Three Manga Lovers – Too Many Titles!”

This commercial centers on Fuka Koshiba introducing Comic Cmoa to Subaru Kimura and Sawabe.

The CM highlights the large number of titles available and the great deals.

It also emphasizes that there are many works you can read for free, so this ad may inspire many viewers to give Comic Cmoa a try.

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BOOKOFF: Retro Games – Dive into Your Off Time / Figures – Dive into Your Off Time / Trading Cards – Dive into Your Off Time / Classic Albums – Dive into Your Off Time / Masterpieces – Dive into Your Off Time / Korean Dramas – Dive into Your Off TimeUm, Master Takahashi, Michie Kakimaru

BOOKOFF TV commercial: “Soaking in retro games, OFF time” version

BOOKOFF commercial: 'Immerse yourself in figures—it's OFF time.'

BOOKOFF commercial: 'Soaking in Trading Cards, Off Time' version

BOOKOFF Commercial: 'Soaking in classic albums, it's Off Time' Edition

BOOKOFF TV commercial: “Immerse yourself in masterpieces—your off-time” edition

BOOKOFF TV commercial: “Korean dramas, soak it in—Off Time” version

This is a commercial introducing the wide range of products handled by BOOKOFF, including games, figures, cards, CDs, DVDs, books, and more.

In addition to the familiar Ano-san and Michie Kakimaru, the “Natsuge Hitatte Ofu Jikan” version also featured the legendary Takahashi Meijin, which became a hot topic.

The characteristically surreal developments make it irresistibly funny and leave you wanting to watch it over and over again.

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Amazon Every day keeps turning. “Rain Romance” edition

Amazon “Every day keeps turning.” Rain Romance, 60 seconds

This is a drama-style commercial that comically showcases Amazon’s convenience.

It shows a man and a woman embracing in the rain, but remarkably, the woman is ordering mascara and socks on Amazon on her smartphone while hugging him.

In the next scene, she’s shown receiving the items delivered to her home, clearly expressing the ease and speed of the service.

The tagline, “Every day keeps moving,” perfectly matches the CM’s direction and is truly outstanding.

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[August 2025] Trending Latest Commercials (111–120)

ORIX HOTELS & RESORTS “What Makes a Good Trip?” EditionWakana Matsumoto

ORIX HOTELS & RESORTS New Commercial: “What Makes a Good Trip?”

This commercial promotes the idea that ORIX HOTELS & RESORTS makes great trips possible, as conveyed through Wakana Matsumoto’s presence.

The place she visits is HAKONE ASHINOKO HANAORI, and it depicts her relaxing on the water-terrace that looks out over Lake Ashi.

From the way she talks there about what makes a good trip, you can feel that she’s enjoying a fulfilling journey and a moment of tranquility.

The visuals also spark curiosity about what other locations there are and what kinds of experiences await.

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MAZDA SUV SERIES “Technology is love.” version

MAZDA SUV SERIES “Technology is love.” 30-second version

A commercial that repeatedly uses the phrase “thoroughly ____” to showcase the advanced technologies used in Mazda’s SUVs.

It explains that these technologies are designed with the people who ride in mind, culminating in the prominent tagline: “Technology is love.” It’s a commercial that instantly conveys what Mazda’s SUVs aim for.

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