Lovely commercial jingle

[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending New Commercials (101–110)

au Value Link Plan: “The Invincible Father Appears”Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Takao Osawa

TV Commercial | au Value Link Plan 'The Invincible Father Appears' Chapter

This is a commercial featuring Takao Osawa as the Emperor of Heaven, the father of Princess Kaguya played by Kasumi Arimura.

The story has the father of Princess Kaguya arriving from the moon, and viewers have been buzzing that the Emperor of Heaven who appears looks “just like Ouki from the movie Kingdom.” After a close-up of the Emperor saying, “I am invincible,” the ad introduces a new plan called the au Value Link Plan.

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JCB: “Travel abroad with JCB too!” versionKazunari Ninomiya, Haruna Kawaguchi

“Travel abroad with JCB too!” 15-second CP version

This commercial shows that JCB can be used even for overseas travel and highlights the perks that come with it, told through the trips of Kazunari Ninomiya and Haruna Kawaguchi.

Ninomiya travels to Hawaii with his family, while Kawaguchi goes to Korea with friends—different types of journeys, but both look like a lot of fun.

A key point is that they actively use their JCB cards when shopping, with a strong emphasis on the savings from cash-back benefits.

Through everyone’s smiles, the ad also conveys JCB’s commitment to supporting a fulfilling travel experience.

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Kikkoman “Our Home Is a Yakiniku Restaurant” – “Our Home Becomes a Yakiniku Restaurant” editionKenichi Matsuyama

[Kenichi Matsuyama Appears] “Our Home Is a Yakiniku Restaurant” Commercial, “Our Home Becomes a Yakiniku Restaurant” Version, 15 Seconds [Kikkoman Official]

This is a commercial for “Wagaya wa Yakinikuya-san,” a yakiniku sauce that has long been loved at the family dinner table.

In this ad, Kenichi Matsuyama uses Wagaya wa Yakinikuya-san when grilling meat at home and is surprised by how delicious it is.

The way he savors its deep richness and strong umami, exclaiming, “This tastes just like a restaurant…,” and showing a blissful expression is particularly memorable.

In the final part of the commercial, the home living room transforms into a yakiniku restaurant, fully showcasing the product’s appeal.

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Morinaga Milk Industry PARM: “The One I Love Most. The Secret of Happiness”Yutaka Takenouchi

PARM “The Most Beloved One. The Secret of Happiness” 30-second version

Yutaka Takenouchi appears as a PARM lover for Morinaga Milk Industry in this commercial, which portrays his particular devotion to the product and what he finds so appealing about it.

Instead of focusing on the taste, it deliberately highlights other aspects—his affection for niche details like the shape and the way the chocolate is coated.

He holds it up to the light to appreciate its beautiful look, then moves on to the first bite, expressing that he loves everything about it.

That final, blissful expression also subtly underscores the delicious taste, which is an important point not to overlook.

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Kao Curel Deep Moisture Spray: ‘Ceramide care for dry skin’ editionAo Tanaka

Curel [Ao Tanaka] Ceramide care for dry skin. Deep Moisture Spray

This is an introduction commercial for the Deep Moisture Spray, a moisturizing spray that hydrates the skin.

By showing it being used in real-life situations, the ad clearly highlights the product’s feature of being usable as a substitute for toner.

When you hear “instead of toner,” you might picture using it after a bath or face washing, but in the commercial there’s a scene where it’s used after sports, and not only on the face but also on the arms.

It effectively conveys that the product can be used widely, regardless of situation or area of the body.

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[August 2025] Trending Latest Commercials (111–120)

Royce: A Life with Nama Chocolate

A Life with Nama Chocolate: 30th Anniversary - 30 Seconds -

This commercial, which opens with a woman arranging flowers in a stylish home surrounded by nature, is Royce’s 30th anniversary ad.

As the title suggests—“A Life with Nama Chocolate”—Royce’s chocolates are right by the side of this woman living a lovely life.

It’s the kind of commercial that makes you imagine that having Royce’s chocolate at home would let you enjoy a calm and wonderful moment, if only for a little while.

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Hankyu Hanshin Properties: Toward a city of people and connections. — Live. Work. Play.Mio Imada

Mio Imada: “Toward a city of people and connections — Live. Work. Play. (30 seconds)” Hankyu Hanshin Properties

This is a commercial in which Mio Imada introduces the kind of community development Hankyu Hanshin Properties aims for.

It explains that their approach to town-building focuses on creating connections among everyone there—residents, workers, and visitors alike.

The catchphrase “Hito, Tsunagari no Machi e” (Toward a city of connections) is a lovely phrase that carries a double meaning: being united as one, and people connecting with one another.

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