Lovely commercial jingle

[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending New Commercials (21–30)

Iyo Bank: “In Times Like This, SAFETY!” (Version)

In times like this, SAFETY! 30-second version

Featuring scenes like dates, supporting your favorite idol, and smartphone troubles, this commercial introduces Iyo Bank’s SAFETY card loan.

In each scene, an unexpected expense pops up, and the card loan is highlighted as the solution.

The catchy melody “For sudden [blank], SAFETY” really sticks in your head—you only have to see the commercial once for it to linger.

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Mister Donut New Homecut: ‘Back and better than ever’ editionMio Imada

New Homecut: “Back and better than ever” Edition

This is a commercial introducing the New Home Cut, a revival of the Home Cut that was sold when Mister Donut first started.

The ad shows Mio Imada eating the New Home Cut, and her expressions really convey how delicious it is.

It also highlights the updated features, like cream sandwiched in the middle and a coated exterior.

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Y!mobile “Trailer for Imaginary Masterpieces”

Film Est Collaboration CM “Trailer for a Fictional Masterpiece”

Here is a commercial with a Showa-era film aesthetic that evokes old Hong Kong movies.

It’s amusing that even the mobile phones are older models to match the vintage feel, yet the content also works as a kind of modern satire with a clever touch.

The key parts are presented in a way that Japanese speakers can grasp the nuances, which is another fun aspect.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Ajinomoto Frozen Foods The★Shumai “Mom, I wanna eat this at home too” VersionGenta Matsuda

The ★® Shumai: “Mom, I wanna eat this at home too” Edition (30-second version)

This commercial shows Genta Matsuda eating shumai at a neighborhood Chinese diner.

The way he alternates between bites of shumai and rice, enjoying every mouthful, really leaves an impression! Matsuda thinks to himself, “Mom, I want to eat this at home,” and then it’s revealed that the shumai is Ajinomoto’s The Shumai, which you can actually enjoy at home.

Seeing him eat it so deliciously makes it impossible not to buy it!

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JR East “Tomorrow’s DESIGN. The Future of Logistics” versionMinami Hamabe

Tomorrow’s DESIGN: The Future of Logistics (30-second ver.)

This is a series of commercials featuring Minami Hamabe and her daughter who has come from the future, introducing various things related to JR East.

This time, the theme is strawberry picking, highlighting lesser-known services such as using the Shinkansen to transport strawberries from production areas to city centers and picking up strawberries ordered online from station lockers.

The two’s natural interactions are memorable, and it’s incredibly catchy.

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Rakuten Mobile Strongest 5G: “Watch Sō Takei’s ‘steady’ throw!” / Rakuten Strongest Plan: “Unlimited data and calls at the lowest price”So Takai, Shingo Fujimori

[The Strongest 5G] Witness Takey So’s steady throw!

[Rakuten Mobile] Rakuten Saikyo Plan: Unlimited data and calls at the lowest price (Version)

This commercial promotes the strengths of Rakuten Mobile.

In the first version featuring Sosuke Takei, it leverages his athletic abilities: he appears to be playing darts, but ends up increasing 5G base stations in an unexpected way.

The other version has Shingo Fujimori explaining how affordable Rakuten Mobile is.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Why not give WealthNavi a try? WealthNavi “Diversify Your Risk” version / “Leave NISA to Us” versionSatomi Ishihara

Why not give it a try? WealthNavi TV commercial – Diversifying risk (15 seconds)

Why not give it a try? WealthNavi TV commercial: Leave NISA to us (15 seconds)

Even if you want to start asset management or NISA, some people may hesitate to take the first step, thinking, “I’m anxious because I don’t know what risks there are,” or “It seems like a hassle.” This commercial speaks for those feelings and promotes the idea that with WealthNavi, it’s safe and easy.

The actors playing Satomi Ishihara’s husband and friends voice what we’re thinking, and in response, Ishihara recommends WealthNavi.

This CM might inspire many people to start asset management or NISA.

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