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[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending New Commercials (21–30)

Meiji Bulgaria Yogurt “Crying-Your-Eyes-Out Yogurt” Edition

Meiji Bulgaria Yogurt “Crying-Your-Eyes-Out Yogurt” Edition

This is a comedic commercial that likens draining moisture from Meiji Bulgaria Yogurt to crying, suggesting the yogurt becomes even tastier when drained.

It portrays the draining process as “crying,” emphasizing that making it “cry” profusely to thoroughly remove moisture leads to better flavor.

A key point is how the illustrations change: the bright, refreshed expression after the sobbing evokes the change in taste.

The ad also calls attention to the idea that not only yogurt but people, too, need to cry, which further accentuates the comedic tone.

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Daigas Group Sumika-ta Service “Overview” VersionRozan

Sumikata Service “Overview” Edition

This is a Daigas Group commercial introducing a service that quickly responds to common troubles in everyday life.

It shows the duo Rozan rushing to the scene in urgent situations such as water leaks, broken faucets, and clogged toilets.

The service covers a wide range of home maintenance needs, from air conditioner repairs and light bulb replacements to re-papering walls and replacing doors.

It conveys that they are a dependable ally for your home, handling everything from everyday inconveniences to major tasks that keep your life comfortable.

The commercial clearly and accessibly communicates the appeal of a service that supports you so you can live with peace of mind.

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Dr.Ci:Labo “Clinic in Your Hands – Skincare born in clinics, in your own hands.” ChapterMoeka Hoshi

Dr.Ci:Labo “Clinic in Your Hands – Skincare born in clinics, in your own hands.”

This Dr.

Ci:Labo commercial opens with a striking scene in a white-themed space, where Moeka Hoshi emerges from a multitude of hands.

It puts the brand’s credibility as a clinic-inspired skincare line front and center, emphasizing its ability to draw out the skin’s natural beauty.

The many hands symbolize professional expertise and knowledge, conveying the message that you can receive that support with your own hands and apply it in your daily life.

Through Hoshi’s serene expression and the commercial’s clear, translucent aesthetic, viewers naturally feel a sense of reassurance and anticipation as the skin becomes more refined.

By approaching from both scientific grounding and sensibility, the CM makes skincare feel more accessible.

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Kao Humming Flair “In a Good Mood with Your Favorite Scent” / “New Urban Floral”Satomi Ishihara

Kao Humming Flair: In a Good Mood with Your Favorite Scent + New Urban Floral Edition CM starring Satomi Ishihara

This is a commercial promoting Kao’s Humming Flair, highlighting how its fragrance adds a vibrant touch to everyday life.

It portrays Satomi Ishihara’s casual daily moments, showing how she catches the scent at unexpected times.

The scene then transitions into visuals of flowers blooming the instant she senses the fragrance, and her smile in that moment conveys the rich aroma and a feeling of uplift.

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Shiseido d Program: The evolved high-performance base lotion — “Brimming from Within” editionSuzu Hirose

d program Special Movie: Evolved High-Performance Base Lotion “Self-Filling Moisture” Version, 30 Seconds | Shiseido

This commercial gently highlights the vision behind Shiseido’s d program and how it has evolved.

It conveys the brand’s pursuit of what can be done for sensitive skin, and how it has achieved protection and hydration, through scenes of the laboratory and the people who use the products.

Suzu Hirose’s soft expressions also clearly convey the comfortable, effective feel of the formula.

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Audi Q5 “Everything ideal that sets your heart dancing.”

[Audi Q5] TV commercial / Everything that sets your heart dancing, the ideal in every way. / The all-new Audi Q5 [Audi Japan]

This Audi Q5 commercial depicts the fusion of design and performance that elevates the heart from the very moment the car sets off.

By showcasing its beautiful form and premium interior, it conveys to viewers how everyday travel can be transformed into a special experience.

In scenes where the car moves through dappled sunlight, it leaves an impression of powerful presence while blending naturally into its surroundings.

Moreover, the driver’s smile emphasizes that it’s not just a vehicle for getting from place to place, but a partner that enriches life.

The scenes of the couple together also evoke an ideal car life.

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AGF “Anytime, fuu.” VersionChocolate Planet

Chocolate Planet × AGF “Anytime, Fuu.” 35 seconds

This commercial conveys that with the beverage series from AGF, you can easily slip into relaxation.

Matsuo from Chocolate Planet plays various characters, each expressing their own relaxing moments, showing how smiles spread.

Adding even more warmth to this gentle atmosphere is “Itsudemo, Fuu.” sung by Osada from Chocolate Planet.

Set to a soothing sound, it expresses the importance of everyone relaxing together and how calm hearts help smiles spread.

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