[December 2025] Trending Latest Commercials

Nippon Life Nissay Sustainability Project: “Connecting Companies” EditionMasaharu Fukuyama

Nissay Sustainability Project: “Connecting Companies” Edition

This commercial shows how Nippon Life employees work and conveys their initiative to connect companies.

It features Masaharu Fukuyama closely following the dedicated efforts of Nissay staff, depicting their work on regional revitalization.

The song that highlights the gentle, human-connected atmosphere portrayed in the footage is Masaharu Fukuyama’s “Miraie.” Its calm piano tones layered with a tender, conversational vocal evoke a sense of hope for a bright future.

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kappamaki

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JRA Hello, Special Times. Hanshin Juvenile Fillies ‘Special Times’ Edition / Arima Kinen ‘Dramatic History’ EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi

Hello, Special Times. “Special Times” Version Hanshin Juvenile Fillies 30 Seconds | JRA Official

Hello, Special Times. “Dramatic History” Edition – Arima Kinen – 30 seconds | JRA Official

These are the promotional commercials introducing the Hanshin Juvenile Fillies and the Arima Kinen that aired in 2025.

It’s striking how the cast passionately talks about the appeal of horse racing—experiencing extraordinary, dramatic emotion and excitement.

Seeing the fulfillment on their faces might spark interest even in those who’ve never tried horse racing before.

The CM’s background music features Ryokuoushoku Shakai’s now-classic JRA CM track, “Mela!” With its exhilarating band sound and lyrics that give you the courage to take a step forward, it’s a song that sets your heart ablaze the moment you hear it.

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Hane Keisuke

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QTmobile “Tchaikovsky” versionHiroshi Abe

QT Mobile “Tchaikovsky Edition” [Campaign Version]

Hiroshi Abe appears as a music teacher conducting while the students sing.

They perform a famous passage from Tchaikovsky’s The Nutcracker, singing “Pyotr Ilyich Tchaikovsky” set to the melody.

The lyrics then continue with “Cutie Mobile Otokudashi,” invoking the name of a fictitious musician.

It’s a humorous touch that makes for a memorable commercial highlighting the value of QT Mobile.

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Hane Keisuke

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Otsuka Pharmaceutical Pocari Sweat: ‘In Winter, Both Clothes and Books’ / ‘When You Find Someone You Like’Yoshida Yō, Suzuki Rio

Pocari Sweat TV commercial | “In winter, both clothes and books” 15-second version

Pocari Sweat Commercial | “When You Fall for Someone” 15-second Version

This is a series of commercials featuring Yō Yoshida and Rio Suzuki playing a mother and daughter.

In the “In Winter, Clothes and Books Too” version, it’s said that in winter not only clothes and books dry well, but people do too; and in the “When You Fall for Someone” version, they say that when you fall for someone, fluids and electrolytes are important.

In both commercials, the relaxed, easygoing back-and-forth between Yoshida and Suzuki is striking, and watching them chat with smiles puts the viewer at ease as well.

The background music is Don’t Worry Be Happy, sung by the two performers.

The song, released in 2009 by Kazuyoshi Saito, features lyrics that encourage you to take it easy and not worry too much, even though a lot happens every day.

It’s a perfectly laid-back cheer song that matches the vibe of the commercials.

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Hane Keisuke

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Zeria Pharmaceutical IONA F Night Wrapping Pack “The Reason for Beauty” EditionAbe Mami

Iona F Night Wrapping Pack “The Reason for Beauty” – 33 seconds

This is a commercial introducing the nighttime gel pack released by Zeria Pharmaceutical.

It highlights how you can easily take care of your skin by quickly applying it before bed and just going to sleep.

By showing Mami Abe actually using the product, the ad does a great job of conveying how simple it is.

The BGM in this commercial is “TOMORROW,” a signature song by Mayo Okamoto released in 1995.

Many people have likely found support in its lyrics, which offer a gentle push of encouragement.

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Hane Keisuke

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Marimo Holdings “The Moment and the Eternal” VersionAyaka

Moment and Eternity TV Commercial (30 seconds)

This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.

As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.

The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.

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kappamaki

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Suntory The Peel: “The Peel Strikes Back — A Big Hit”Yo Oizumi, Takumi Saito, Sosuke Ikematsu

The Peel “The Revenge of the Rind: Smash Hit” Version (15 seconds) Yo Oizumi, Takumi Saitoh, Sosuke Ikematsu – Suntory Commercial

This is an introductory commercial for The Peel, a sour made from lemon peel.

The three familiar faces from this product’s ads appear, shown playing darts.

The sophisticated combination of suits, darts, and James Brown’s “I Got You” creates a very grown-up vibe that seems to symbolize the flavor of the product.

The background music, “I Got You,” is one of his signature songs, released in 1965.

Riding on a funky performance, the song proclaims feeling on top of the world, and just listening to it really lifts your spirits, doesn’t it?

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Hane Keisuke

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