[January 2026] Trending Latest Commercials

Alinamin Pharmaceutical Alinamin EX Plus Alpha – This works: “Eyes” version / “Shoulders” version / “Lower Back” versionRyohei Suzuki

Alinamin EX Plus α “This really works (Eyes)” version

Alinamin EX Plus α – “This really works (Shoulder)” version

Alinamin EX Plus α — “This really works (for back pain)” version

This is a commercial featuring Ryohei Suzuki introducing Alinamin EX Plus α.

Three versions focus on specific symptoms: eye strain, stiff shoulders, and lower back pain.

The ads emphasize that even symptoms you’ve given up on can be effectively treated with Alinamin EX Plus α.

The line “This really works” heightens viewers’ expectations.

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Hane Keisuke

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Ajinomoto Pal Sweet — With Pal Sweet, make it a Sweet Day♪ “Akiko, Becomes an Interviewer.” / “Akiko, Starts a Secret Savings Stash.” / “Akiko, Works from Home.” / “Akiko, Has a Reunion.”

With Pal Sweet®, a sweet treat day♪ “Akiko plays the interviewer.” 30-second version

With Pal Sweet®, a sweet day of the week ♪ “Akiko starts a secret stash.” 30-second version

With Pal Sweet®, a sweet day of the week♪ “Akiko Works From Home.” 30-second version

With Pal Sweet®, a sweet day of the week♪ “Akiko, a reunion.” 30-second version

This commercial appeals to women who work hard every day as both mothers and office workers, suggesting that in tough moments, they should enjoy something tasty with Pal Sweet.

It ranges from relatable “I’ve totally been there!” situations to those that probably wouldn’t actually happen but perfectly capture the vibe—creating a quirky, yet oddly familiar feel.

Her radiant expression as she treats herself with sweetness while keeping calories and carbs in check with Pal Sweet is especially memorable.

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Hane Keisuke

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Laforet Harajuku ‘LAFORET GRAND BAZAR WINTER 2026’ Edition

LAFORET GRAND BAZAR WINTER 2026(30s)

This is a commercial announcing a winter sale at Laforet that will run for just five days in January 2026.

The rapidly switching, high-impact visuals really catch the eye.

But most memorable of all is the BGM: the original song featuring rap sticks with you after just one listen.

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Hane Keisuke

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CHANEL New. ROUGE NOIR COLLECTION

New. ROUGE NOIR COLLECTION.

This is a commercial for CHANEL’s Rouge Noir Collection that promotes the products through the expressions of the people who wear them.

The makeup leaves a strong, bold impression, highlighting powerful looks and smiles, and it clearly conveys a finish that builds confidence.

The mysterious world in which the characters face off and interact like a game of chess is also captivating.

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kappamaki

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Sapporo Beer SORACHI 1984: “New Year’s Greetings from the Brand, 2026”

New Year’s greetings for 2026 from the SORACHI 1984 brand

As a New Year’s greeting from SORACHI 1984, this commercial shows scenes of a prayer ritual and SORACHI being enjoyed at shops.

It follows the story of receiving a blessing at Kamifurano Shrine and delivering an ema imbued with those wishes to certified retailers, conveying a commitment to energizing the brand.

The ema bear the phrases “Many customers” and “Prosperous business,” whose clarity makes the message feel warm and approachable.

Including the beautiful glow after the beer is poured, the content also seems to evoke expectations for its flavor.

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kappamaki

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USJ 25th Anniversary: “The Best Day of 25 Years” (Commercial)

[25th Anniversary] TV Commercial: 25 Years of “The Best Day” | USJ

In this 25th anniversary commercial for USJ, the direction that looks back on its history is particularly striking.

After photos taken since the park’s opening are shown in a slideshow, current scenes from the park appear, followed by a message declaring their commitment to continue delivering joy and excitement.

For those who have visited USJ before, it’s a commercial that can bring back memories from that time.

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Hane Keisuke

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JT “An Afternoon to Think About a Rich Heart”Wasenari Tosa, Fumiya Ogura

[Official] JT Corporate CM 'An Afternoon to Reflect on a Rich Heart'

“What exactly is a rich, fulfilling moment?” The catchy opening that poses this question is striking, isn’t it? The piece portrays many forms of rich time: zoning out during a work break and gazing into the distance, taking a calm moment to face yourself, sharpening your senses, or seeking encounters with something new.

The relaxed yet warm exchanges between Kazunari Tosa and Fumiya Ogura, who play senior and junior colleagues, convey that richness can look different for everyone — and that’s okay.

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Hane Keisuke

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