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[January 2026] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are moments when a commercial suddenly grabs your attention, right? From star-studded casts and catchy tunes you can’t help but hum, to quirky directing that makes you do a double take, the latest commercials are packed with things to love.

For those thinking, “Who was in that ad?” or “I want to watch the commercial that just aired more carefully!” this article offers a full roundup of commercials from January 2026.

You’re sure to find the one that caught your eye, so be sure to check it out!

[January 2026] Trending New Commercials (11–20)

School IE “Giving effort the right answer.”Yumia Fujisaki

School IE Commercial: “There’s a right answer to effort, too.” | 2026

When you’re studying for entrance exams, you might worry, “Is this really the right way?” or “Am I the only one falling behind?” This commercial from School IE is introduced as addressing those concerns by proposing a way to work hard that fits each individual.

It highlights the strengths unique to one-on-one tutoring, emphasizing solid support with a study method tailored to each person.

It makes you feel like you can focus on the studies in front of you with peace of mind.

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Yofuku no Aoyama Enrollment/Onboarding Bundle “Thank You!” EditionFujioka Family (Hiroshi Fujioka, Ai Tensho, Maido Fujioka, Amane Tensho, Mai Fujioka)

Entrance/Onboarding Bundle “Thank You!” Version – 15 Seconds | Yofuku-no-Aoyama Official Channel

This is a commercial introducing fresher suits for new students and new employees.

This time, Hiroshi Fujioka and his children appear in the CM.

Each of them is active as an actor or model, and their poses when changing from casual clothes to suits are perfectly on point.

The rare production featuring the whole family in a single commercial makes a powerful impact.

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Meiko Gijuku “Monologue: Instructor” Edition

“Monologue: Instructor Edition” 60-second commercial

This is a commercial narrated by a male instructor working at Meiko Gijuku, where he talks about the sense of fulfillment he feels.

He says that while it’s challenging to tailor curricula to each student and respond flexibly, seeing the students grow makes him happy.

Hearing this narration conveys that Meiko Gijuku is a cram school that truly engages with each individual student.

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Meiko Gijuku “Monologue: Student” Version

“Monologue Student Edition” 60-second commercial

This commercial centers on the monologue of a student who attends Meiko Gijuku.

Through her interactions with her instructor, her narration conveys how she gradually discovers the fun of studying, naturally building the expectation that “if you go to Meiko Gijuku, you might come to like studying.” In addition, various moments in the episode suggest a learning environment where instructors feel close and it’s easy to communicate casually.

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JR Central #Tokyo Thrills: “Art” EditionSosuke Ikematsu

[JR Central] '#Tokyo Zokuzoku' CM 'Art' Edition

This is a JR Central commercial promoting the appeal of sightseeing in Tokyo.

Sosuke Ikematsu gazes at his smartphone, murmuring, “I feel like I look at the same things every day.” In the next cut, he moves into the Mori Building Digital Art Museum and is overwhelmed by its beauty.

The line from a young girl, “There’s nothing else like it—Tokyo,” is also striking, painting the city of Tokyo as remarkably captivating.

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Aoyama: The Suit Company “Suits for Everyone: Expanding”Koji Mizukami, Meru Nukumi

Everyone’s Suits: Expanding Edition 30 Seconds | Aoyama Tailor Official Channel

Starring Koji Mizukami and Meru Nukumi and opening with cuts like off-shots from a commercial shoot, this is a TV ad introducing “Everyone’s Suit.” It highlights that the three-dimensional tailoring gives a polished look, making it suitable for a wide range of wearers from students to working professionals.

It’s a stylish commercial that leaves an impression with the cool, suited appearances of Mizukami and Nukumi.

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[January 2026] Trending Latest Commercials (21–30)

Kao Sofina iP Base Essence & Midnight Penetration Cream “Night Skin Care” EditionFumiya Takahashi

SOFINA iP Kao SOFINA iP Base Essence & Midnight Penetrating Cream “Night Skin Care” Web CM Fumiya Takahashi Commercial

This is a commercial for Sofina iP Base Essence and Midnight Penetrating Cream, which propose skincare that makes use of your sleep time.

It highlights that by using the essence and cream before bed, you can thoroughly moisturize your skin while you sleep.

With a nighttime-themed production and Fumiya Takahashi’s calm narration, the commercial conveys a comforting feeling that gently accompanies you at the end of the day.

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