[January 2026] Trending Latest Commercials

docomo Rates: “docomo U22 Discount – ‘Good News’ Edition”

Rate plan: docomo U22 Discount “Good News” Version - 30 seconds

In this commercial introducing Docomo’s U29 Discount, everyone shows off their dance moves to the music, creating a lively, fun atmosphere that leaves a strong impression.

You can feel the value and joy of the discount from everyone’s expressions.

The background music is one of DREAMS COME TRUE’s signature songs, “Ureshii! Tanoshii! Daisuki!” It’s “Ureshii! Tanoshii! Daisuki!” from their 1989 album “Ureshi Hazukashi Asagaeri.” With its up-tempo melody and lyrics that capture the exhilaration of falling in love, it’s a track that makes your heart dance just by listening.

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Hane Keisuke

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Kirin Beer Hon-Kirin “Letter: International Contest Winner” VersionYosuke Eguchi

Honkirin Letter / International Contest Award Edition 15 seconds

This is a commercial introducing that Hon-Kirin won many awards at international contests.

At the beginning, Yosuke Eguchi pours Hon-Kirin into a glass and is shown drinking it deliciously.

Matching the footage, the narration, framed as a letter to Mr.

Eguchi, tells that it received as many as 11 awards at international contests.

It’s a commercial that clearly conveys that Hon-Kirin is a beer that’s excellent in both name and reality.

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Hane Keisuke

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Connect with fellow Spotify fans. Spotify: “Even on the free plan, you can play shared songs” edition

Spotify | "Connect with what you love. Spotify" Even for free, you can play shared tracks.

It shows someone using Spotify to share their favorite song with a friend.

It highlights how easy it is to share from the Spotify screen, and that the recipient can listen to the song even with a free account.

However, this exchange takes place during a university class, leading to a humorous twist where, after saying “Make sure you listen to it!”, another friend chimes in with, “Hey, let’s pay attention to the lecture now.”

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Hane Keisuke

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UHA Mikakuto UHA Gummy Supplement “Kento AI ~Ceramide~” Version

UHA Gummy Supplement “Kento AI ~Ceramide~” Version 15 seconds (Song: Kocchi no Kento)

When the woman asks, “What’s an easy, recommended way to moisturize?”, Kento AI introduces gummy supplements to the tune of a parody of his signature song, “Hai Yorokonde.” It’s a striking presentation that uses dance and song to highlight how simply eating them provides an easy way to keep skin moisturized.

It’s a commercial that sticks in your memory—once you see it, you won’t forget it.

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Hane Keisuke

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Nissin Foods Frozen Nissin Honmen “Chewy Noodles You Can Bite Into” Version

Frozen Nissin Honmen CM “Chewy Noodles to Bite” 30 seconds / Koresawa

A Nissin Honmen commercial featuring singer-songwriter Koresawa, who handled the music.

The mascot characters, Reko-chan and Inu-kun, appear and show off a dance, with Reko-chan urging Inu-kun to try Nissin Honmen.

Through the cute, catchy animation, the deliciousness of Nissin Honmen really comes across.

The background music is a parody of Koresawa’s “Uwaki Shitara Akan de.” Like the original, the Kansai-dialect lyrics are striking and leave a strong impression.

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Hane Keisuke

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SBI Insurance’s auto insurance: “If you buy a car, go with SBI Insurance.” / “Both peace of mind and low cost keep evolving.” / “If you want to save money, start with insurance.”Mana Ashida

[SBI Insurance's Auto Insurance] When you buy a car, choose SBI Insurance. Version (30 seconds)

[SBI Insurance’s Auto Insurance] Peace of mind and affordability keep evolving. Version (30 seconds)

[SBI Insurance’s Auto Insurance] If you want to save, start with insurance. (30 seconds)

This commercial promotes SBI Insurance’s auto insurance as offering reassuring coverage at an affordable premium.

In the “If you buy a car, go with SBI Insurance” and “Both peace of mind and affordability evolve” versions, the focus is on the scope of coverage, while the “If you want to save, start with insurance” version highlights examples where switching from other companies significantly lowers premiums and also mentions online discounts.

The catchphrase delivered by Mana Ashida—“Cars, insurance, SBI”—leaves a strong brand impression.

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Hane Keisuke

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Recruit SUUMO “Bakarhythm Couple Buying a House: ‘Know-how and Money’” / “‘Image and Viewing Reservation’” / “‘Bakarhythm Wants to Buy a House’”Bakarhythm, Asami Usuda

Mr. Bakarhythm and his wife buy a house: Know-how and Money version, 15 seconds | Official SUUMO

Bakarhythm Couple Buying a House: Image and Viewing Reservation Edition, 15 Seconds | [Official] SUUMO

Bakarhythm Wants to Buy a House - 60 Seconds | [Official] SUUMO

This commercial features Bakarhythm and Asami Usuda playing a married couple who consider buying a home using SUUMO.

It highlights that SUUMO offers helpful how-to articles for home purchases and a loan simulator, and lets users search listings through plenty of photos and videos, as well as quickly book tours for homes they’re interested in.

Although SUUMO is strongly associated with rentals, the ad conveys that it also provides solid support for home buying.

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Hane Keisuke

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