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[January 2026] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are moments when a commercial suddenly grabs your attention, right? From star-studded casts and catchy tunes you can’t help but hum, to quirky directing that makes you do a double take, the latest commercials are packed with things to love.

For those thinking, “Who was in that ad?” or “I want to watch the commercial that just aired more carefully!” this article offers a full roundup of commercials from January 2026.

You’re sure to find the one that caught your eye, so be sure to check it out!

[January 2026] Hottest New Commercials (51–60)

MAZDA: We want to create the feeling of “I want to drive.” – Declaration version

MAZDA “We want to create the desire to drive.” Declaration - 30 seconds

This commercial calmly showcases Mazda’s desire to support the driver’s experience embedded in its cars.

Starting with the smiling driver, it portrays the joy of driving and clearly expresses how the brand continues to support the experiences that follow.

It then transitions to factory scenes, highlighting the meticulous manufacturing process to convey a commitment to supporting users.

The visuals also evoke a sense of powerful performance that can carry you through a wide variety of landscapes.

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Sapporo Beer Yebisu “A Fulfilling Time” VersionYuki Yamada, Ai Mikoa, Masaki Kaji, Tsugumi

Yebisu “A Fulfilling Moment” 30-second version

This commercial gently highlights the idea that time enriched with Yebisu Beer supports each person’s communication.

It portrays moments featuring Yuki Yamada with Masaki Kaji, and Ai Miura with Tsugumi, expressing how Yebisu Beer makes time with a senior or a close friend more enjoyable.

You can feel a steady sense of relaxation throughout—from the lively conversations to the soft expressions they show.

It’s a piece that captures the appeal of Yebisu Beer’s flavor: calming the heart while making things more fun.

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Ajinomoto Frozen Foods Tender Young Chicken Karaage Volume Pack “The Meat Is Delicious” Edition

<Tender Young Chicken Karaage Volume Pack> Meat Is Delicious Edition

This clip, showing a girl enjoying fried chicken in a mouthwatering way, is a commercial introducing Ajinomoto’s frozen foods.

Watching the straightforward pitch about how meaty and bursting with juiciness it is really whets your appetite! And in the final part of the ad, the narration repeats “The meat is delicious” three times, making it a commercial that raises your expectations the more you watch it.

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JR East ‘Request Regarding Dangerous Recording and Filming’

Request regarding dangerous audio and video recording

This commercial straightforwardly conveys the message: please stop dangerous filming for the sake of safe train operations.

It uses animation to depict what kinds of filming can lead to what kinds of trouble, clearly expressing the risks.

It also warns that such dangerous filming is on the rise and urges people to prioritize safety.

The content seems likely to prompt viewers to reflect and ask themselves whether they might be doing anything dangerous.

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[January 2026] Latest Trending Commercials (61–70)

Haruyama ‘Freshers – Men’s’ VersionFumiya Takahashi

Haruyama TV Commercial “Freshers – Men” 15-second version, Fumiya Takahashi

This is a Haruyama commercial proposing two distinct styles with suits that draw compliments: a refreshing, smart look and a bold, wild look.

The model is Fumiya Takahashi, who plays two roles.

Not only do his hairstyle and accessories differ, but his nuanced performance—from facial expressions to voice—makes him seem like a completely different person.

Many freshers likely admire his stylish appearance in a suit.

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Alinamin Pharmaceutical Takepron S “Indigestion” VersionHiroshi Tamaki

Takepron s TV commercial – Indigestion version (15 seconds)

This is a commercial featuring Hiroshi Tamaki introducing a medicine that’s said to work for indigestion.

It highlights that, for the first time in an over-the-counter product, it contains the same active ingredient as a prescription drug, which raises expectations for its effectiveness.

Tamaki’s fresh, clean image is a perfect match for the Takepron commercial, which promises to clear up indigestion.

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Kowa Q&P Kowa Healing “Bed Dive” Version

Kewpie Kowa Healing Web CM “Bed Dive” Version

This is a commercial introducing QP Kowa Healing, which helps with recovery from fatigue.

Since it doesn’t contain caffeine, it’s recommended because you can easily take it even before bed.

Its effects appear while you sleep, leaving you feeling refreshed when you wake up—an appealing benefit that’s clearly presented in an animated format.

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