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[January 2026] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are moments when a commercial suddenly grabs your attention, right? From star-studded casts and catchy tunes you can’t help but hum, to quirky directing that makes you do a double take, the latest commercials are packed with things to love.

For those thinking, “Who was in that ad?” or “I want to watch the commercial that just aired more carefully!” this article offers a full roundup of commercials from January 2026.

You’re sure to find the one that caught your eye, so be sure to check it out!

[January 2026] Trending Latest TV Commercials (41–50)

Bikkuri Donkey: “One plate to make your day.” (commercial)

Bikkuri Donkey TV Commercial: “A Plate That Makes a Good Day.”

This is a warm commercial that straightforwardly conveys the ideals Bikkuri Donkey stands for.

The ad highlights their desire to serve a single dish that helps create a great day for their customers.

From the slogan “One dish to make your day,” you can feel their passionate wish for customers to enjoy a wonderful day sparked by the delicious food served at Bikkuri Donkey.

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[January 2026] Hottest New Commercials (51–60)

Resona Group: ‘Let that heartbeat add a plus to the future.’Ai Yoshikawa

That heartbeat turns the future positive. Version R (With finance+, make the future positive. 30 seconds)

In a commercial introducing the Resona Group’s concept of “Finance+,” actress Ai Yoshikawa appears.

It highlights their desire to support people in taking the first step toward new challenges, and also mentions that they are the title partner of the B.League.

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Kanebo KATE “KATE Bouncy Cheek Shadow” editionAyami Nakajo

KATE Bouncy Cheek Shadow 15-sec. TV commercial

This commercial showcases the finish you can achieve with KATE’s Bouncy Cheek Shadow through Ayami Nakajo’s look.

She appears in a black outfit, highlighting a makeup style that further accentuates her cool appearance.

Her confident gaze is another key point, expressing how the strength around the eyes can foster a positive mindset.

It also conveys a direction for makeup, suggesting that cheek color plays an important role in enhancing the eyes.

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Sunstar Ora² PREMIUM “Enemies of Whiteness”

Ora² PREMIUM “The Enemy of Whiteness” 30-second spot

This is a commercial for Ora² PREMIUM that features drinks like coffee, tea, and red wine—beverages that can cause tooth staining.

The ad uses animation to highlight the product’s effect of removing stains from teeth and restoring their natural whiteness.

It clearly shows what causes the stains and how to overcome them.

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MOONBAT presents the world’s lightest-class umbrella for sun and rain: “Magical Tech Protection” editionTsubasa Honda

Featuring Tsubasa Honda | Special Movie for the world’s lightest-class all-weather umbrella “Magical Tech Protection”

This begins with a striking scene that recreates a scorching day under a blazing sun, where it feels like everything is melting.

It’s a commercial for a foldable umbrella usable in both sun and rain, featuring Tsubasa Honda.

Its appeal is clearly conveyed: extremely lightweight, usable as both a parasol and a rain umbrella, and reinforced ribs that stand up well to wind—convenient features all around.

The way Honda’s expression shifts from being overwhelmed by the heat at the start to a composed look once she has the umbrella in hand speaks to how reassuring this umbrella is.

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FamilyMart “Exquisite Debut! Fluffy-Melty Egg Bento” EditionRikako Yagi

A masterpiece is here! Fluffy, melt-in-your-mouth egg bento

This is a commercial that promotes, with a bright tone, new FamilyMart items made with fluffy eggs.

Featured dishes include Tianjin fried rice and keema curry, which not only boast the quality overseen by renowned restaurants but also convey the uplifting feeling that eggs bring.

Seeing Rikako Yagi enjoying these dishes is another key point, as her smile clearly communicates the deliciousness and emotion.

Together with vivid visuals inspired by the color yellow of eggs, the content aims to convey a sense of exhilaration.

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Mitsubishi Motors Delica Mini: “It Can Drive in Winter!” Edition

Delica Mini: “It can handle winter too!” version

The mascot character Derimaru makes an appearance, promoting the fact that the Delica Mini is a car you can drive with confidence even on winter roads.

The secret lies in the Delica Mini’s Snow Mode.

Seeing it drive steadily on snow without losing control of the vehicle likely gave many people a sense of reassurance.

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