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[January 2026] Trending Latest Commercials

[January 2026] Trending Latest Commercials

Last updated:2026/5/14

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are moments when a commercial suddenly grabs your attention, right? From star-studded casts and catchy tunes you can’t help but hum, to quirky directing that makes you do a double take, the latest commercials are packed with things to love.

For those thinking, “Who was in that ad?” or “I want to watch the commercial that just aired more carefully!” this article offers a full roundup of commercials from January 2026.

You’re sure to find the one that caught your eye, so be sure to check it out!

[January 2026] Trending Latest Commercials (1–10)

Suntory -196 “Unstoppable! Made with 100% fruit-infused liquor!”Nagisa Shibuya, Saori Yoshida

-196 'Isn't it unbeatable! Made with 100% fruit-infused liqueur!' 15-second version Nagisa Shibuya Saori Yoshida Suntory

As Saori Yoshida is surprised by the lemon flavor of -196, Nagisa Shibuya says, “That’s right!” and introduces that -196 uses 100% whole-fruit infused liquor.

Hearing this, Yoshida responds, “That’s the strongest!” Through the snappy, fast-paced visuals, you really get a sense of -196’s dedication and delicious taste.

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Recruit Zexy “This Month’s Zexy March 2026 Issue (released January 2026)”Anji Ikebata

“This Month’s Zexy” TV commercial, March 2026 issue (released in January 2026)

This is a commercial introducing the March 2026 issue of Zexy, released in January 2026.

Anji Ikebata appears in a wedding dress and presents this month’s free gifts.

Fitting for a New Year broadcast, the background features traditional Japanese patterns, Mt.

Fuji, and even illustrations of the zodiac animal, the horse, creating a festive and auspicious New Year atmosphere.

It’s a bright, celebratory CM perfectly suited to the start of a new year.

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Bikkuri Donkey “Rice that keeps you going, keeps you going.” Edition

Bikkuri Donkey TV commercial: 'Rice that keeps you going, going.'

This commercial introducing two limited-time menu items is sure to make your stomach growl just by watching.

This time, the special menu pairs the classic hamburger steak with either twice-cooked pork (hoikoro) or Hokkaido-style fried chicken (zangi).

Both combinations are mouthwatering, and you can’t help but nod along with the catchphrase, “Gohan ga, susumu, susumu” — meaning the rice just keeps going down.

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Haruyama “Freshers Nikukyuu” VersionFRUITS ZIPPER

Haruyama TV commercial “Freshers: Paw Pad” 15 seconds — FRUITS ZIPPER

This commercial features the members of FRUITS ZIPPER dressed in the “Fresher’s Suit Compliment Set,” energetically showcasing its appeal.

In a memorable touch tied to the 29,900-yen price, they perform a cat-paw pose with both hands while shouting “Niku-kyū!” Additionally, the BGM uses an original track created specifically for this commercial, further enhancing its bright and poppy world.

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Huis Ten Bosch “It’s already packed with attractions!” Version

[Huis Ten Bosch Official CM] “Excitement, one after another!”

This commercial, which uses the phrase “Just when you think…” as a key motif, introduces one attraction after another.

From a gorgeous castle and charming buildings to dazzling illuminations, vibrant flower fields, and even thrilling rides, it takes viewers on a whirlwind of emotions.

The spot briskly conveys that Huis Ten Bosch is more than just a theme park—it’s a place where you can encounter a variety of experiences and moods.

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Sky PerfecTV: “There’s always something you kind of want to watch — after a bath” (commercial)Mikako Tabe

[SKY PerfecTV! CM] There's something I kind of want to watch – Fresh Out of the Bath, 30 seconds

It begins with Mikako Tabe, fresh from a bath, turning on the TV in the living room.

As the tagline “There’s something I kind of want to watch” suggests, once she turns it on, it shows that there’s always something interesting to see.

The image of Tabe watching TV in a relaxed mood is striking.

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TaxSnap: “Are you still doing your tax return all by yourself?” (version)Mikako Tabe

TaxSnap TV Commercial: “Are you still struggling to file your tax return yourself?” 30-second version

A commercial introducing TaxSnap, which makes that complicated and bothersome tax return process easy.

It opens with Mikako Tabe asking, “Are you still doing your tax return all by yourself?” followed by voices of people worried about filing.

Tabe then proposes TaxSnap.

The ad highlights how it simplifies expense processing, offers AI support supervised by certified tax accountants, and makes preparing and submitting returns easy.

It clearly conveys that TaxSnap is a convenient and user-friendly app.

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