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[January 2026] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are moments when a commercial suddenly grabs your attention, right? From star-studded casts and catchy tunes you can’t help but hum, to quirky directing that makes you do a double take, the latest commercials are packed with things to love.

For those thinking, “Who was in that ad?” or “I want to watch the commercial that just aired more carefully!” this article offers a full roundup of commercials from January 2026.

You’re sure to find the one that caught your eye, so be sure to check it out!

[January 2026] Trending Latest TV Commercials (41–50)

Haruyama ‘Freshers Ladies’ VersionFRUITS ZIPPER

Haruyama TV commercial “Freshers – Ladies” 15-second version, FRUITS ZIPPER

This is a commercial for Haruyama, where members of FRUITS ZIPPER are praised and serve as suit models.

Two styles are proposed—Cute and Elegant—and many people probably found themselves thinking, “I’m this one!” as they compared the two and imagined their preferred look.

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Google Pixel 10 Pro: “Circle to Search” EditionAyami Nakajo, Taishi Oda

Google Pixel 10 Pro: Circle to Search Edition #TeamPixel

This commercial introduces the “Circle to Search” feature on the Google Pixel 10 Pro through a conversation between Ayami Nakajo and Taichi Oda.

It follows a flow where Oda answers Nakajo’s questions as she’s using the feature for the first time and doesn’t know how it works, conveying its ease of use through natural dialogue.

They search for clothing and items they’re interested in using Circle to Search, demonstrating how user-friendly it is.

The content aims to highlight how this convenient feature can make everyday life even more comfortable.

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Kirin Beer Harekaze “On a celebratory day, Harekaze. New Year” version / “My impression? Hmph.” version / “I like it.” version / “Can I say it well?” version

SORACHI 1984 - The “Haven’t Known This Aroma Yet” version, 15 seconds

This commercial conveys the passion and craftsmanship behind SORACHI 1984 by showcasing the many people involved in its production.

It tells the journey of Sorachi Ace—a hop once considered too distinctive to be accepted—which, after many years, has returned to Japan as a one-of-a-kind beer.

It expresses confidence in the finished product as a beer born from the combined dedication of many individuals.

By emphasizing its unfamiliar aroma, it makes a compelling appeal designed to spark curiosity.

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au PAY Smart Loan “Application” versionKenjirō Tsuda, Kanon Narumi

au PAY Smart Loan | “Application” Chapter

This is a commercial that introduces what the au PAY Smart Loan is through an exchange between Kenjiro Tsuda and Kanon Narumi.

It starts with Narumi speaking to Tsuda, who doesn’t seem interested, and as the conversation progresses, it becomes clear that he actually is interested.

It also clearly portrays that if you’re an au user, applying is easy and it’s a convenient option to use.

The video has a casual tone that conveys the message: first, check whether it suits you.

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au “Connected Song: No. 1” VersionKasumi Arimura

WEB | “Connecting Song · No. 1” Edition _ First-Ever Three Consecutive Championships in Japanese History!

This commercial promotes, in a cheerful tone, that au’s signal connects easily in a wide variety of places and continues to be improved.

It starts with Kasumi Arimura brightly introducing the network, then shows smartphones being used in many different settings, clearly conveying ease of use.

It expresses the pursuit of better connectivity through various means—network enhancements, measures for events, Starlink, disaster preparedness, and more.

It also highlights ratings and performance, projecting a sense of security and trust.

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Shot on Apple iPhone 17 Pro: “Two Detectives – 8x Zoom”

Two Detectives 8x Zoom | Shot on iPhone 17 Pro | Apple

This commercial promotes the excellence of the iPhone 17 Pro’s camera by conveying a distinctive, drama-like tension.

It particularly highlights the zoom feature that lets you get dramatically close to your subject, using footage that focuses on various places to create a sense of urgency.

Just when it seems like the mystery is nearing a resolution, the ad increasingly relies on zoom, emphasizing things that appear unrelated.

In the end, it turns out the zoom was foreshadowing danger—but the fact that it isn’t avoided makes it humorous.

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Bridgestone “FINESSA HB01” Version

FINESSA HB01

The commercial opens with a mother who’s come to pick up her child, worrying about driving in the rain.

But once she starts driving, she’s surprised—and reassured—by how much more stable the car feels than she expected.

Apparently, that’s thanks to FINESSA.

The ad highlights that the tires deliver high performance even on rainy days, gripping through curves and hills without slipping and stopping securely.

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