[January 2026] Trending Latest Commercials

Coca-Cola: Tastes Even Better Together – “Father and Daughter” Edition

[Coca-Cola] Tastes even better together — “Father and Daughter” version, 30 seconds, Coca-Cola

A man playing the role of a father uses his smartphone to tell his daughter, who is spending time in her room, that dinner is ready.

But no matter how many messages he sends, she doesn’t come downstairs.

So he takes a photo of cola alongside the fried chicken and sends it to her.

Among the several images he sends is a selfie, and when his daughter sees it, she smiles and comes to the living room.

The piece conveys not only that drinks like cola taste good with fried foods, but also that meals are more delicious when the whole family eats together, highlighting the warmth of family.

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Hane Keisuke

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MEGA BIG 12-Hundred-Million Guide Okuyama: “Accumulating Virtue” EditionRyohei Suzuki

MEGA BIG: Guide to 1.2 Billion — Okuyama, Accumulating Virtue Edition (30 seconds)

This commercial features Ryohei Suzuki starring as Okuyama, a guide to 12 billion yen, comically depicting efforts to win MEGA BIG.

It portrays him accumulating good deeds so that luck will come his way, striving to help people in need.

A key point is that a rival appears who races to help first, and their competition to do good is quite humorous.

Even as they compete, the two never stop smiling, which somehow feels a bit overwhelming.

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kappamaki

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USJ 25th Anniversary “Declaration” VersionTakumi Kitamura

[25th Anniversary] TV Commercial - Declaration | USJ

Prompted by the opening announcement, Takumi Kitamura and the other cast members dash toward USJ in this setup.

As one of the 25th anniversary commercials, it conveys the excitement of USJ that lets you forget the everyday.

It’s a spot that perfectly embodies the NO LIMIT! tagline.

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Hane Keisuke

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Meiji Melody of Meiji #05 “Kocchi no Kento” VersionKent on this side

[Melody of Meiji] #05 Kocchi no Kento

It’s a commercial that conveys the product’s history by showing various artists taking turns singing the song.

The performer is Kento Kocchi, who not only sings but also talks about milk chocolate.

The song carried on by these different artists is the familiar commercial jingle “Chocolate wa Meiji.” Its light, bouncing lyrical rhythm is striking, and combined with Kento Kocchi’s cheerful vocals, it gives a distinctly fun impression.

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kappamaki

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Buffalo “Mr. Keiichiro Shibuya” Version

[Official from BUFFALO] TV commercial: Keiichiro Shibuya edition

This commercial showcases Buffalo’s full support for artists by portraying Keiichiro Shibuya in the act of composing.

Watching him engage earnestly with his music and machines as he advances toward completion also conveys the sense of high performance that never gets in the way of his progress.

The track that further accentuates the film’s distinctive world is Keiichiro Shibuya’s “Beyond Touch.” It’s a piece with a uniquely floating sensation, giving the impression of calm air imbued with a certain tension.

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kappamaki

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SS Pharmaceutical Alesion: “Me-On, Girls’ Spring Trip 2026” / “Early Prep for Spring 2026”Sairi Ito

Sairi Ito stars in Alesion commercial, 30-second version: 'Me On, Spring Girls' Trip' (2026) [SS Pharmaceutical]

Sairi Ito Appears: Alesion Web CM 30s “Early Measures to Prepare for Spring” (2026) [SS Pharmaceutical]

Spring is the perfect season for going out, but it can be tough for people with hay fever.

This commercial speaks for those worries: after Sairi Ito gives voice to the struggles of hay fever sufferers, she suggests taking proper measures with Alesion.

It also introduces Alesion’s effectiveness and features, which likely reassured many viewers that they can welcome spring with peace of mind.

Ito’s natural performance leaves a very good impression.

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Hane Keisuke

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Recruit SUUMO “Mr. Fukuhara’s Sofa Stroll” / “Hey, Are You Listening?”Haruka Fukuhara

Mr. Fukuhara’s Sofa Stroll, 15 seconds | [Official] SUUMO

SUUMO: Hey, are you listening? — 60 seconds | [Official] SUUMO

This commercial showcases, in various ways, how SUUMO lets you find your favorite place from a wealth of listings—by narrowing down on a map or filtering by rent.

In the “Ms.

Fukuhara’s Sofa Stroll” version, the sofa Ms.

Fukuhara is sitting on shoots straight outside, and she searches for properties around town.

In contrast, in the “Hey, are you listening?” version, Ms.

Fukuhara eagerly tells her partner how convenient SUUMO is for apartment hunting, but he seems too absorbed in getting ready to listen.

However, when she presses him—“Hey, are you listening?”—he recites all the SUUMO features she mentioned at a blistering pace.

That unexpected twist, where he seemed not to be listening but actually was, makes for a memorable ad.

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Hane Keisuke

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