Love songs used in commercials. Popular commercial tunes, jingle songs.
Haven’t you ever wanted to hear that song from the commercial again? A love song you happened to catch in a fleeting moment lingers in your heart and you just can’t stop thinking about it—many of us have had that experience.
The beautiful melody that plays alongside the visuals leaves a stronger impression precisely because it’s so brief.
In this article, we introduce love songs that became popular after being used in commercials.
If you want to revisit those nostalgic lines, or if you’ve been frustrated not knowing a song’s title, this is for you!
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Love songs used in commercials. Popular CM tracks, commercial songs (61–70)
the first strong spring windnishina
Nishina’s “Haru Ichiban,” released in 2023, is a wistful song that looks back on past memories while pondering what we once loved.
Its sound is gentle, with a relaxed, spacious tone that accentuates the melancholy mood.
Nishina’s strained, poured-out vocals also heighten the sense of sorrow, and the way she revisits emotions alongside concrete scenes conveys a palpable ache.
Chosen for radiko’s 2023 commercial, the track pairs perfectly with radio—the medium that brings so many colors to everyday life—and its calm, bittersweet atmosphere.
earring on the right earKoresawa
Koresawa’s “Migi Mimi no Pierce” (Right Ear Earring) is a track included on the 2021 album Jun’ai Closet.
Triggered by the loss of a right-ear earring, the song looks back on the events leading up to a breakup, expressing how the love between them changed over time.
Its buoyant sound is striking as well, conveying a sense of determination to move forward decisively.
Reflecting on the days the two spent together also reveals how the other person felt about her, which adds to the pain.
C.O.S.M.O.S. ~Cosmos (Autumn Cherry Blossoms)~Sandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
“C.O.S.M.O.S.
~Akizakura~” by Sandaime J SOUL BROTHERS was released in 2014 as an autumn song following “S.A.K.U.R.A.” and “R.Y.U.S.E.I.” Its sound has a poignant atmosphere highlighted by strings, and even the gentle vocals evoke a sense of sorrow.
The lyrics also center on the sadness of autumn, vividly portraying the pain of not being able to reach a loved one with one’s feelings.
As a commercial song, it was used in ads for Samantha Thavasa and Huis Ten Bosch, giving the impression that the melancholy of autumn is accentuated through this track.
MapleKamisiraishi Moka
Moka Kamishiraishi’s song Kaede, released under the name adieu, was put out digitally after it was sung in a Kirin Afternoon Tea commercial.
It’s a cover of the song by Spitz, and compared to the original, it leans more toward an acoustic sound, giving it a softer tone.
While preserving the original’s atmosphere, she delivers it in her own expressive way, conveying a sense of love and respect for the piece.
The commercial portrays everyday scenes with Afternoon Tea, featuring warm imagery of her walking and singing with a bottle of Afternoon Tea in hand.
Sugar losswanuka
Wanakusa’s “Sugar Loss” is a track included on the 2022 album Aonisei.
While it seems to depict feelings at the time of parting, its light, buoyant sound creates a mysterious atmosphere.
The lyrics, which pay close attention to rhyme, are another highlight; by expressing goodbye in a breezy way, they convey a sense of determination to move forward.
As for commercial tie-ins, it was used in a Morinaga DARS commercial—the airy sound and gentle vocals are a perfect match for chocolate.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.
I Was Born to Love YouQueen
The song used in commercials such as Asahi’s soft drink “H2O” and Noevir cosmetics, as well as in TV drama theme songs, is “I Was Born to Love You” by the legendary British rock band Queen.
Judging by the title, it’s a full-on love song.
The track was also released under Queen’s vocalist Freddie Mercury’s solo name.