Love songs used in commercials. Popular commercial tunes, jingle songs.
Haven’t you ever wanted to hear that song from the commercial again? A love song you happened to catch in a fleeting moment lingers in your heart and you just can’t stop thinking about it—many of us have had that experience.
The beautiful melody that plays alongside the visuals leaves a stronger impression precisely because it’s so brief.
In this article, we introduce love songs that became popular after being used in commercials.
If you want to revisit those nostalgic lines, or if you’ve been frustrated not knowing a song’s title, this is for you!
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Love songs used in commercials. Popular CM tracks, commercial songs (21–30)
His SugarKubota Toshinobu
This is a song that was featured in Pantene commercials from 2000 to 2001.
It’s a track from the 2000 album “As One,” and it’s a quintessential Toshinobu Kubota piece—mellow and sophisticated, leaving a strong impression.
The lyrics portray an aching, unfulfilled love.
That’s because the person the narrator has feelings for already has a partner.
They want that person to come to them, but they know it wouldn’t be allowed.
Many listeners may find themselves empathizing with such complex, heartrending emotions and feeling a tightness in their chest.
Surely more than anyone else in the worldTokunaga Hideaki
This commercial portrays a man and a woman living apart exchanging words, expressing how ANA bridges the distance between them.
It conveys the idea that even the small moments of loneliness felt in their separate lives can be eased with ANA, and that ANA hopes to support the bond between their hearts.
Further highlighting the emotional core of the story and its warm sense of connection is Hideaki Tokunaga’s rendition of “Surely More Than Anyone in the World.” Its quieter sound compared to WANDS’ original is striking, and combined with Tokunaga’s gentle vocals, the feeling of love comes through even more strongly.
Love songs used in commercials. Popular CM tracks, commercial songs (31–40)
Call Me MaybeCarly Rae Jepsen
Carley Rae Jepsen’s “Call Me Maybe” has been used as the song in various commercials, including au’s iPhone ads and Kao’s detergent Humming.
Sung in a fresh and cute voice about the fluttering feelings of a girl the moment she falls in love, the track became a huge hit.
Platinum Kissnozomi
Noshi’s “Platinum Kiss,” set for release in 2025, is a song that romantically sings of wintertime love.
While the sound carries a powerful impression, the addition of her clear, translucent vocals creates a glamorous atmosphere.
The lyrics stylishly overlay winter scenery with scenes of romance, and with the sky’s panorama taking center stage, the song evokes a rising swell of emotion.
As for commercial tie-ins, it has been selected for the CANON EOS C50 commercial, and paired with the beautiful track, it conveys the feeling of wanting to preserve cherished memories.
Sunny with occasional cloudsSukima Suichi
The 2025 Black Friday sale commercial for Sports Depot and Alpen featured Sukima Switch’s “Hare Tokidoki Kumo.” Released in 2011, this song depicts the bond with a loved one.
Its lyrics, which express a desire to cherish the ordinary days spent together and to continue savoring them in the future, make it perfect for weddings.
When you decide to spend your life with someone special, listening to this song will surely move you to tears with happiness and emotion.
Lucky coloraimyon
In this commercial, Ami Toma receives messages of support from friends who live far away.
The way she can’t help but smile at the question, “How have you been?” conveys a deep sense of friendship.
The ad depicts the idea that, just like those messages from friends, the taste of Calpis Water serves as a trigger to help you remember your true self.
The heartwarming CM features “Lucky Color,” a track from Aimyon’s album “Neko ni Jealousy,” released in September 2024, as its background music.
Many people will likely relate to the lyrics, which portray the feelings of a woman in a long-shot, almost hopeless love.
me me sheRADWIMPS
From a drama featuring Ren Nagase and Hanaka Hara that evokes Heisei-era love songs, to a commercial promoting Universal Music’s “#Let’s Listen to Playlists” campaign—this is the song used to emphasize that world.
It’s a gentle ballad by RADWIMPS, where the tender, conversational vocals still convey a strong sense of heartbreak.
As the title suggests, “clinginess” is a major theme, and the inability to move on after a breakup is depicted just as it is.
Many listeners will likely relate to the swelling regret and the straightforward expression of refusing to accept the separation.