RAG MusicLoveSong
Lovely love song

Love songs used in commercials. Popular commercial tunes, jingle songs.

Haven’t you ever wanted to hear that song from the commercial again? A love song you happened to catch in a fleeting moment lingers in your heart and you just can’t stop thinking about it—many of us have had that experience.

The beautiful melody that plays alongside the visuals leaves a stronger impression precisely because it’s so brief.

In this article, we introduce love songs that became popular after being used in commercials.

If you want to revisit those nostalgic lines, or if you’ve been frustrated not knowing a song’s title, this is for you!

Love songs used in commercials. Popular CM tracks, commercial songs (71–80)

Love CirculationHanazawa Kana

Kana Hanazawa “Ren'ai Circulation” Full Size (Live Video) [COVER]
Love CirculationHanazawa Kana

This commercial features Tamura Hono, overwhelmed with work, refreshing herself by drinking TEA from the Craft Boss world and showing off a dance to the music.

The song playing in the commercial is “Ren’ai Circulation” sung by Kana Hanazawa.

It’s well known as the opening theme of the anime Bakemonogatari.

The song’s appeal lies in its catchy chorus melody, but you should pay special attention to the A-melody, which has rapid-fire lyrics.

It’s also in a relatively high vocal range, so it’s recommended for women with higher voices.

Not only is it widely recognized, but its melody is easy on the ears even on first listen, so if you can sing it, give it a try.

LovelyUA

LOVELY by Kenji Ozawa
LovelyUA
Asahi Calpis Commercial ‘100th Anniversary Declaration’ (30 seconds)

This commercial shows friends and families spending warm, wonderful moments together.

It portrays irreplaceable time each of them shares—and Calpis is right there beside them.

Watching it may have brought back precious memories for many of you.

The song playing over these heartwarming visuals is “Lovely,” a signature track released by Kenji Ozawa in 1994.

For this CM, a cover version by UA has been used.

It’s even more mellow and warm than the original, making it irresistibly captivating.

lucky coloraimyon

Aimyon – Lucky Color [OFFICIAL MUSIC VIDEO]
lucky coloraimyon
Calpis TV commercial “Gaze” version (July 7, Tanabata, is Calpis’s birthday) 30 seconds Masami Nagasawa

Titled “Gaze,” this commercial centers on a warm look from a mother to her child.

Masami Nagasawa plays the mother, and a young girl plays the child who makes Calpis for her.

Watching her, Nagasawa says she feels both happy and a little lonely.

The heartwarming CM features Aimyon’s song “Lucky Color” as the BGM—a gentle, mid-tempo track that is a cute, upbeat depiction of straightforward feelings of love.

Love songs used in commercials. Popular CM tracks, commercial songs (81–90)

New WorldBUMP OF CHICKEN

Lotte × BUMP OF CHICKEN Baby I Love You, You Know

Created to commemorate Lotte’s 70th anniversary, this is a special commercial made in collaboration with BUMP OF CHICKEN.

The animated CM features “Shinsekai,” a song BUMP OF CHICKEN released in 2019, as its background music.

It’s said that the track was written specifically for this collaboration, resulting in a fresh piece that pairs BUMP’s signature, easy-to-listen melody with a straightforward expression of love.

As you listen, it becomes a warm song that makes you think of someone important to you—not just a romantic partner.

One more time,One more chanceYamazaki Masayoshi

Masayoshi Yamazaki – “One more time, One more chance” MUSIC VIDEO [4K Quality]
One more time,One more chanceYamazaki Masayoshi

This is a Maker’s Mark commercial featuring Shun Oguri in the role of Dracula.

Oguri speaks to the woman he loves, telling her he wants to spend the next life together as well, but she replies, “You’re immortal—there is no next life for you, is there?” It’s a poignantly bittersweet story.

The ad is striking in that there is no spoken audio; the dialogue appears only as subtitles, while the background music is Masayoshi Yamazaki’s “One more time, One more chance.” The lyrics, which depict a man endlessly searching for someone precious he has lost, make for a touching, heartrending ballad.

Love ParadeORANGE RANGE

ORANGE RANGE “Love Parade” Music Video
Love ParadeORANGE RANGE

This commercial uses scenes of Yuki Yamada passionately singing at a karaoke bar to convey how the joy of singing helps support connections between people.

When a friend arrives at the bar and sees Yamada hyping up a big crowd, they ask how many people are in their group today—only to find out that the people he was just having fun with were actually strangers he had just met.

The ad portrays how, with music, everyone can have a great time together and even first meetings can become enjoyable moments, paralleling that experience with karaoke on JOYSOUND.

In this lively setting, Yuki Yamada belts out ORANGE RANGE’s “Love Parade.” While it’s a gentle, ballad-like song, the soaring chorus lines convey a strong sense of power as well.

I like you.YOASOBI

YOASOBI "I Like You" Official Music Video
I like you.YOASOBI

This is a commercial introducing the autumn color-care line from Ichikami’s color-care series, which is inspired by Japan’s four seasons.

The visuals show Mei Nagano blending into autumn scenery, making it seem as if her beautiful hair merges with the autumnal background.

The song that further highlights the autumnal beauty expressed in the video is YOASOBI’s “Sukida.” Its calm atmosphere—combining digital sounds with acoustic tones like guitar and piano—leaves a strong impression, conveying both gentle warmth and a sense of resolve in expressing one’s feelings.