Love songs used in commercials. Popular commercial tunes, jingle songs.
Haven’t you ever wanted to hear that song from the commercial again? A love song you happened to catch in a fleeting moment lingers in your heart and you just can’t stop thinking about it—many of us have had that experience.
The beautiful melody that plays alongside the visuals leaves a stronger impression precisely because it’s so brief.
In this article, we introduce love songs that became popular after being used in commercials.
If you want to revisit those nostalgic lines, or if you’ve been frustrated not knowing a song’s title, this is for you!
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Love songs used in commercials. Popular CM tracks, commercial songs (71–80)
lucky coloraimyon
Titled “Gaze,” this commercial centers on a warm look from a mother to her child.
Masami Nagasawa plays the mother, and a young girl plays the child who makes Calpis for her.
Watching her, Nagasawa says she feels both happy and a little lonely.
The heartwarming CM features Aimyon’s song “Lucky Color” as the BGM—a gentle, mid-tempo track that is a cute, upbeat depiction of straightforward feelings of love.
New WorldBUMP OF CHICKEN
Created to commemorate Lotte’s 70th anniversary, this is a special commercial made in collaboration with BUMP OF CHICKEN.
The animated CM features “Shinsekai,” a song BUMP OF CHICKEN released in 2019, as its background music.
It’s said that the track was written specifically for this collaboration, resulting in a fresh piece that pairs BUMP’s signature, easy-to-listen melody with a straightforward expression of love.
As you listen, it becomes a warm song that makes you think of someone important to you—not just a romantic partner.
One more time,One more chanceYamazaki Masayoshi
This is a Maker’s Mark commercial featuring Shun Oguri in the role of Dracula.
Oguri speaks to the woman he loves, telling her he wants to spend the next life together as well, but she replies, “You’re immortal—there is no next life for you, is there?” It’s a poignantly bittersweet story.
The ad is striking in that there is no spoken audio; the dialogue appears only as subtitles, while the background music is Masayoshi Yamazaki’s “One more time, One more chance.” The lyrics, which depict a man endlessly searching for someone precious he has lost, make for a touching, heartrending ballad.
Love songs used in commercials. Popular CM tracks, commercial songs (81–90)
My boyfriend is left-handed.Asaoka Megumi
Megumi Asaoka’s “My Boyfriend’s Left-Handed” was released in 1973 and is widely known as one of her signature songs.
With its cute lyrics expressing affection for a left-handed boyfriend, it became such a hit that it helped overcome the prejudice against left-handedness at the time.
The light band sound combined with her cheerful vocals clearly conveys a positive image.
Because of its bright atmosphere, it also works well as a commercial jingle and has been used widely, from fun, upbeat spots to more comical ones.
Love ParadeORANGE RANGE
This commercial uses scenes of Yuki Yamada passionately singing at a karaoke bar to convey how the joy of singing helps support connections between people.
When a friend arrives at the bar and sees Yamada hyping up a big crowd, they ask how many people are in their group today—only to find out that the people he was just having fun with were actually strangers he had just met.
The ad portrays how, with music, everyone can have a great time together and even first meetings can become enjoyable moments, paralleling that experience with karaoke on JOYSOUND.
In this lively setting, Yuki Yamada belts out ORANGE RANGE’s “Love Parade.” While it’s a gentle, ballad-like song, the soaring chorus lines convey a strong sense of power as well.
I like you.YOASOBI
This is a commercial introducing the autumn color-care line from Ichikami’s color-care series, which is inspired by Japan’s four seasons.
The visuals show Mei Nagano blending into autumn scenery, making it seem as if her beautiful hair merges with the autumnal background.
The song that further highlights the autumnal beauty expressed in the video is YOASOBI’s “Sukida.” Its calm atmosphere—combining digital sounds with acoustic tones like guitar and piano—leaves a strong impression, conveying both gentle warmth and a sense of resolve in expressing one’s feelings.
Million FilmsKobukuro
A heartwarming love song that captures happy moments in everyday life.
It gently depicts scenes everyone has experienced at least once, such as city streets at dusk and lovers gazing at each other while waiting at a traffic light.
Since its release in October 2004, it has been featured as NTT West’s telegram image song and in a Calbee potato chips commercial, and in 2006 it was also used as the theme song for a TV Asahi drama.
It was included on the album ALL SINGLES BEST and has become one of Kobukuro’s signature songs.
A perfect track for wedding profile videos and commemorating special anniversaries.
Even those who find it hard to express their feelings to someone important may be able to convey them through this song.