Love songs used in commercials. Popular commercial tunes, jingle songs.
Haven’t you ever wanted to hear that song from the commercial again? A love song you happened to catch in a fleeting moment lingers in your heart and you just can’t stop thinking about it—many of us have had that experience.
The beautiful melody that plays alongside the visuals leaves a stronger impression precisely because it’s so brief.
In this article, we introduce love songs that became popular after being used in commercials.
If you want to revisit those nostalgic lines, or if you’ve been frustrated not knowing a song’s title, this is for you!
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Love songs used in commercials. Popular CM tracks, commercial songs (1–10)
amberAramaki Yujin
Yujin Aramaki’s “amber” is set to be released in 2025 and is a track he worked on for the album “Gaze.” Though it features bold, resonant sounds, the tempo is slow, and its structure conveys a curious sense of floating.
The lyrics seem to depict the small happiness found in everyday life, imparting a gentle warmth.
The song is used in a commercial promoting the haircare brand LUVCAROME, conveying through the smiles of two people that beautiful hair leads to everyday happiness.
TwinkleStartChou Tokimeki♡Sendenbu
Cho Tokimeki♡Sendenbu’s “Twinkle Start” is set for release in 2025, and it feels like a song that gently speaks of hope for the future.
Its relaxed tempo is striking, and it evokes an image of earnestly reaching out to each listener’s heart.
The lyrics, which depict how one wants to spend time with someone special, are also memorable, conveying a sense of savoring happiness.
The song is featured in a Pokecolo Twin commercial starring group members Hiyori Sakai and Aki Sugata.
It expresses the excitement of the moment when the two’s story begins.
Please, Bach!Hinatazaka46
Featuring Hinatazaka46 members Miku Kanemura and Nao Kosaka, this announcement promotes a campaign where collecting stamps in the Lawson app gives you a chance to win luxurious prizes such as a special live performance.
The background music is their song “Onegai Bach!” released in September 2025, an upbeat track with memorable lyrics themed around the beginning of love.
Love songs used in commercials. Popular CM tracks and commercial songs (11–20)
First kissrikon densetsu
This is an introduction commercial for the Vezel with the memorable tagline “Born for the city.” In addition to highlighting its interior and exterior features, the ad emphasizes how easy it is to drive in urban areas, including a size that makes parking in city lots simple.
Not only is the Vezel shown with a focus on its stylishness, but the visuals themselves are cool and eye-catching.
It’s also notable that the BGM features Rikon Densetsu’s “First Kiss.” Despite lyrics that portray a bittersweet love that tightens the chest, the combination with an up-tempo, stylish track is captivating.
If you listen while reading the lyrics, you may find parts that resonate with your own experiences.
sparklingME:I
“Kira Kira” by ME:I is a track released in 2025 and included on the album “WHO I AM.” Its rhythm, which carries elements of Black music, is striking and conveys a gentle, rising sense of exhilaration.
The lyrics express a frustrating, bittersweet love, while also conveying a determination to move forward.
This song was featured in a commercial for Tokunou Milk 8.2 starring the members.
The ad depicts them enjoying the various flavors of Tokunou Milk 8.2 during a journey, highlighting both the range and the delicious taste.
EversongreGretGirl
reGretGirl’s “Eversong” was released in 2025 and is also included on the album LOVERS.
Featuring strings, the band sound is grand yet gentle, evoking powerful emotions.
The lyrics portray a call to keep building love, conveying a positive resolve to move toward happiness.
The song was used in a commercial that promotes Yanagiya’s Apricot Oil by overlapping it with youthful scenery.
It conveys a fresh atmosphere, expressing the idea that by properly caring for your hair, you can give your all to your youth.
Blue Hawaiitota
Totasán’s “Blue Hawaii” was released in 2023 and is also included on the album “oidaki.” It gives the impression of a refreshing, band-driven sound, and the lyrics depict love growing as memories accumulate.
The song was used in a commercial that promotes the importance of hair care with Essential through a youth-themed drama.
It conveys the idea that with well-cared-for hair, you can fully devote yourself to making summer memories.