Haven’t you ever wanted to hear that song from the commercial again? A love song you happened to catch in a fleeting moment lingers in your heart and you just can’t stop thinking about it—many of us have had that experience.
The beautiful melody that plays alongside the visuals leaves a stronger impression precisely because it’s so brief.
In this article, we introduce love songs that became popular after being used in commercials.
If you want to revisit those nostalgic lines, or if you’ve been frustrated not knowing a song’s title, this is for you!
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Love songs used in commercials. Popular CM tracks, commercial songs (1–10)
Stars are falling.Senchimirimentaru
Sentimental’s “Hoshi ga Furu” is set for release in 2025, a song that grandly sings of bittersweet emotions.
It develops from a quiet, piano-centered atmosphere into a sweeping orchestral arrangement, expressing the swell of feeling along the way.
The lyrics depict thoughts for a cherished person against a winter backdrop, conveying the aching emotion of continually wishing happiness for someone important who is far away.
The song has been selected for the commercial of Laguna Illumination, the Light and Water Carnival.
The ad overlays smiles with a fantastical, joyful space where the illuminations shine.
Love SongNEW!satō moka
This commercial portrays the love behind a mother’s nagging and conveys SoftBank’s commitment to supporting people as they debut with a smartphone.
It emphasizes warmth by showing how strictness can feel like care when rooted in love, layering that sentiment with visuals.
The song that further enhances the gentle, tender atmosphere is “Aiuta,” sung by Sato Moka.
The key points are the clear, translucent vocals paired with the soft sound, which add a refreshing yet emotionally moving feel.
Kiss Kiss KissAKASAKI
AKASAKI’s “Kiss Kiss Kiss,” set for release in 2025, is a song that expresses budding romance with a light, buoyant tempo.
While the track is centered around a bouncy sound, it also plays with additions like brass and shifts into melodies that evoke jazz, giving it a playful touch.
The lyrics convey the feeling of affection growing stronger, and the straightforward expression of love lends it a charming sweetness.
The commercial featuring this song promotes Beautylabo’s TryAndColor project.
It depicts women enjoying hair color, and their smiles evoke images of everyday happiness.
Secret GardenBE:FIRST
BE:FIRST’s “Secret Garden” is a track released in 2025 and included on the album “BE:ST.” While it’s dance music with a standout rhythm, it also carries an overall gentle, floating feel that gives it a sexy vibe.
The lyrics, which depict secret moments spent with a loved one, further emphasize this sensual world.
The commercial introduces BE:FIRST’s campaign with Unilever and shows the members taking on artistic challenges.
Kiss Me PatissierCANDY TUNE
CANDY TUNE’s “Kiss Me Pâtissier” was released in 2023 and is a song that expresses feelings of love with a bright vibe.
Its blend of fast-paced band sounds and light, airy vocals is striking, energetically conveying a sense of cuteness.
The way it weaves in confectionery-related words to depict romance also gives it a pop atmosphere.
And the version used in the Iyemon commercial renders the lyrics in classical Japanese.
Traditional Japanese instruments are added to the sound as well, giving it a different kind of beauty from the original.
ToppingILLIT
ILLIT’s “Topping,” released in 2025, is a cute track that portrays someone trying to keep their crush under wraps.
The sound gives the impression of light, danceable music, and the layering with the vocals evokes a colorful world.
The lyrics depict overflowing feelings of love and express how one tries to manage them in everyday life.
The song was also used in a Lacoste commercial featuring ILLIT’s members.
The ad shows scenes of getting ready and heading out, conveying a positive vibe.
Joined handsFunatsu Mahiro
Masato Funatsu’s “Tsunai da Te” (Joined Hands) is set to be released in 2025.
It’s a song that warmly portrays the happiness of spending days with a loved one.
The sound gradually expands toward the chorus in an impressive, grand progression, evoking the image of happiness growing deeper with each passing year.
Its depiction of how ordinary days can become something special is striking, conveying a sense of savoring that happiness.
This song was chosen for a commercial by Shimane Denkō that portrays the company’s commitment to supporting family life.
You can also sense the company’s resolve to support people’s happiness by enhancing daily living through electrical technology.