Love songs used in commercials. Popular commercial tunes, jingle songs.
Haven’t you ever wanted to hear that song from the commercial again? A love song you happened to catch in a fleeting moment lingers in your heart and you just can’t stop thinking about it—many of us have had that experience.
The beautiful melody that plays alongside the visuals leaves a stronger impression precisely because it’s so brief.
In this article, we introduce love songs that became popular after being used in commercials.
If you want to revisit those nostalgic lines, or if you’ve been frustrated not knowing a song’s title, this is for you!
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Love songs used in commercials. Popular CM songs, commercial songs (51–60)
Oh, Pretty WomanRoy Orbison
The song used in Dove’s shampoo commercial was “Oh, Pretty Woman” by Roy Orbison.
It was originally his track, but it became a revival hit as the theme song for the 1990 American film “Pretty Woman,” starring Julia Roberts and Richard Gere.
Love’s Melody and Rainy SkiesAAA
AAA’s “Koi Oto to Amazora” was released in 2013 as their 38th single, a song that expresses a bittersweet love within a distinctive sense of floating.
Its sound layers a powerful, resonant beat with a plaintive piano, over which gentle vocals convey both sadness and warmth.
Alongside a wish for love to last, it also sings of the fear of losing it, revealing the pain that accompanies those feelings.
As a commercial song, it was featured in Ito-Yokado’s WARM STYLE campaign, giving an impression of warmth conveyed through tender vocals.
Beyond sorrowAimer
Aimer’s “Beyond the Sorrow” is a track included on the single “SPARK-AGAIN” as well as the album “Hoshi no Kieta Yoru ni” (On the Night the Stars Disappeared).
Its piano-centered, heartrending sound paired with Aimer’s fragile yet powerful vocals conveys a determination to push through suffering.
As the title suggests, the lyrics portray a resolve to move beyond sorrow, and the gradual shift toward a more positive outlook is truly moving.
It’s also notable that the song was used in an iichiko NEO commercial; set against grand, sweeping scenery, the track helps create an emotional atmosphere.
lost itemVaundy
Vaundy’s “Wasuremono” (“Lost Property”) was released as a single in 2022 and later included on the 2023 album “replica.” It features an aggressive band sound and striking, emotionally charged vocals, giving the impression of raw, unfiltered feelings and frustrations being laid bare.
The lyrics focus on things forgotten in everyday life and memories, depicting both the things one never wants to forget and the sadness of forgetting.
As a commercial song, it was used in a McDonald’s ad starring Junichi Okada, where, under the theme of “a burger that transcends time,” the track conveys the excitement surrounding the return of a revived burger.
Love songs used in commercials. Popular CM tracks, commercial songs (61–70)
I’ve fallen in love.YUTORI-SEDAI
The three-piece band YUTORI-SEDAI from Nishitokyo released the song “Koishichattanda” in 2024.
Its light, danceable rhythm makes a strong impression, vividly conveying the excitement of falling in love.
As the title suggests, the lyrics revolve around love, portraying the way it can throw you off balance and make it hard to stay composed.
The song was also used in a commercial celebrating the 50th anniversary of AEON Topvalu, where its breezy sound layers add a cheerful, uplifting tone to the visuals.
two peopleaiko
Aiko’s “Futari” (“Two of Us”) was released in 2008 and is also included on the album “Himitsu.” While its straightforward band sound conveys a strong energy, the lyrics depict the pain that comes with love, creating a striking contrast.
The focus is on a love that doesn’t go well, and you can feel intense emotions in the bittersweetness it conveys.
The song was used in the BeautyLabo Whip Hair Color commercial; precisely because of its driving sound, pairing it with bright visuals gives it a positive, forward-looking impression.
blue skyaiko
Aiko’s “Aozora” was released in 2020 as her 39th single and was included the following year, in 2021, on the album “Doushitatte Tsutaerarenai Kara.” The song portrays emotions surrounding the end of a romance, and the sense of not being able to put feelings into words conveys a deep poignancy.
The sound has a gentle atmosphere that accentuates that wistfulness, and even the warm tone of the piano expresses sadness.
As a commercial song, it was used in a Mercari ad, and through its straightforward outpouring of emotion, it gives the impression of conveying Mercari’s closeness to everyday life.