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[Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up

When you’re watching TV or browsing the internet, you sometimes come across a commercial with a song that unexpectedly tugs at your heartstrings, don’t you? Along with memorable visuals, that bittersweet feeling and the intensity of the emotion resonate within you, and before you know it, you’re wondering, “What song is this?” In this article, we’ll introduce CM (commercial) songs that evoke a certain wistfulness.

You just might find that song you couldn’t stop thinking about back then.

[Touching the Heart] Bittersweet Commercial Songs: Those Unforgettable Tear-Jerking Classics (31–40)

Citizen Watch Lighthouse 1987

Stop the night once moreSakiya Kenjirō

Kenjiro Sakiya / Stop the Night Once More [Official Video]
Stop the night once moreSakiya Kenjirō
1987 Citizen Lighthouse commercial

This is a commercial for Lighthouse, known for its appealing simple, traditional design, which had been on sale since 1986.

The scene where a woman extends her arm wearing a Lighthouse watch out of a car window to call out to a man is especially striking, isn’t it? The BGM in this commercial is Kenjiro Sakiya’s 1987 song “Mou Ichido Yoru o Tomete” (“Stop the Night Once More”).

Its lyrics, poignantly depicting a couple drifting apart against their true feelings, captured the hearts of many listeners.

After being featured in this commercial, the song went on to be used as a theme and insert song in numerous dramas and films.

Can’t Stop Fallin’ in Loveglove

It’s famous as the song from the “JR Ski Ski” commercials.

I bet almost everyone has heard the chorus.

Many people were likely captivated by the clear, soaring high notes.

You can experience the musical sensibility often referred to as the “Komuro Sound.”

All My LifeKiyoshi Ryujin

Ryuto Sei – All My Life [J:COM Smart TV “New Life” CM Song]
All My LifeKiyoshi Ryujin

This is a song by Ryujin Kiyoshi, a singer-songwriter from Osaka Prefecture.

It’s included on his sixth album, WORK, released in 2013.

The song was featured in a commercial for J:COM Smart TV.

It’s a heartrending love ballad that tightly squeezes your chest.

innocent worldMr.Children

Innocent World – Mr.Children [AiemuTV – Acoustic Cover]
innocent worldMr.Children

A signature song by Mr.Children, marked by its poignant melody and deeply resonant lyrics.

Released in June 1994, it became a massive hit, surpassing one million copies in just two months.

It was also used in commercials for Japan Coca-Cola’s “Aquarius Neo/Aquarius Iosis,” capturing the hearts of many.

The song’s appeal lies in its lyrics’ profound message, depicting a journey of self-discovery and the pursuit of dreams.

It sings about how easy it is to lose oneself in society, and the importance of finding one’s true self.

As a track that offers courage and hope to keep chasing dreams, it continues to be cherished by many to this day.

I can’t put it into wordsOda Kazumasa

Kazumasa Oda himself Kotoba ni Dekinai Full
I can't put it into wordsOda Kazumasa

A supreme masterpiece woven from gentle melodies and lyrics that resonate with the heart.

Kazumasa Oda’s husky vocals seep into the listener’s soul.

Featured on the album “THREE AND TWO,” the song has been embraced by a wide range of generations after being used in numerous commercials and dramas.

It drew renewed attention with a self-cover in 2001 and continues to shine with an undiminished charm today.

It’s a track you’ll want to hear when facing encounters and farewells, or when you’re carrying feelings that words can’t express.

Whether you’re looking back on memories with someone dear or feeling emotionally worn out, this heartwarming piece will gently stay by your side—please savor it.