RAG MusicCM
Lovely commercial jingle

Catchy commercial jingles. A roundup of those songs grabbing attention in ads!

When you’re watching TV or browsing the internet, you often come across commercials, and I’m sure many of you have had a song from one of them get stuck in your head.

In this article, we’ll introduce lots of noteworthy CM (commercial) songs—whether it’s a tune you can’t quite name but can’t stop thinking about, or a song you only heard a snippet of in the ad and want to listen to in full.

Along with the latest tracks, there are also cases where songs from the Showa and Heisei eras are being used again today, so reading this article could be your chance to discover a wide range of music! Let’s dive right in!

Catchy Commercial Jingles [July 2025] (201–210)

Bourbon Original Biscuit series: “Colorful Biscuits” edition

Cherished daysHitsuji Bungaku

When you go to a supermarket or convenience store, you see plenty of Bourbon snacks lined up, don’t you? This commercial introduces Bourbon’s lineup of original biscuits all at once.

It shows the cast eating them so deliciously that it makes you want to run out and buy some.

The background music is “Itoshii Hibi” by Hitsujibungaku.

Set to an upbeat, bright arrangement, the lyrics seem to affirm the frustrations and sense of emptiness we sometimes feel in our everyday lives.

Townwork “Townwork Song: Posing” Version

When the Saints Go Marching In

Saints’ Parade / When the Saints Go Marchin’ In / American Folk Song / Piano
When the Saints Go Marching In
“Townwork Song” Posing Version

This is a Townwork commercial featuring Mio Imada and FRUITS ZIPPER together.

Set to the melody of “Seija no Koshin” (March of the Saints), Mio Imada sings and dances to the familiar phrase, “If you’re going to get a part-time job, Townwork,” while the members of FRUITS ZIPPER dance and move across the background.

It’s an adorable ad that’s a must-see not only for Imada’s fans but also for fans of FRUITS ZIPPER.

UHA Mikakuto Tokuno Milk 8.2, Rich Day. “Tokuno Milk” version / “Salt Milk” version / “Rich Fragrant Strawberry” version

sparklingME:I

ME:I (Me-I) ⊹ 'Kira Kira' Track Video
sparklingME:I
Extra-Rich Milk 8.2 “Rich Day. Extra-Rich Milk” Version

This commercial promotes the variations of Tokuno Milk 8.2—such as Rich Milk, Salt Milk, and Rich Strawberry—through snapshots of ME:I’s everyday life.

The scenes depict moments waiting for a train or a bus, expressing how the rich taste of Tokuno Milk makes that time feel even richer.

The music that further highlights the fun atmosphere shown in the visuals is ME:I’s “Kira Kira.” Its gentle rhythm conveys a relaxed mood, and when the light vocals layer on top, it evokes positive feelings.

Odakyu Electric Railway - Thread of Feelings: 'Days That Connect and Expand'

coloring; color scheme; hues; decoration; embellishment; added flair (figurative)ikimonogakari

Ikimono-gakari “Irodori” Music Video (Odakyu Group corporate commercial song)
coloring; color scheme; hues; decoration; embellishment; added flair (figurative)ikimonogakari
Odakyu Commercial | Threads of Feelings: “Days That Connect and Expand” (30 seconds)

This commercial portrays Haruna Kawaguchi traveling to various places along the Odakyu railway line, conveying the warmth of people in each locale.

It mainly depicts interactions between station staff and passengers, expressing the Odakyu Group’s philosophy of supporting everyone.

The song that further highlights the warm atmosphere shown in the visuals is Ikimono-gakari’s “Irodori.” With its light rhythm and memorable vocals, the chorus expands beautifully, evoking a refreshing and positive feeling.

Cygames Uma Musume Pretty Derby “Shake The World!!” Version

Shake The World!!Burasuto Wan Pīsu (CV. Shizuki Asusa), Āmondo Ai (CV. Ishihara Kaori), Rakkī Rairakku (CV. Nakajima Yuki), Guran Areguria (CV. Natsume Hina), Ravuzu Onrī Yū (CV. Kubota Miyu), Kurono Jeneshisu (CV. Manase Hiyori), Karen Būkedōru (CV. Oda Anju)

[Uma Musume: Pretty Derby] TV Commercial 'Shake The World!!' Version

This is a commercial for the smartphone game “Uma Musume: Pretty Derby,” produced to coincide with the broadcast of the second cour of the anime “Uma Musume: Cinderella Gray.” The comic book-style visuals are striking, conveying a lively, pop atmosphere.

That same pop vibe also shines through in the BGM track “Shake The World!!” With its up-tempo, memorable melody that keeps replaying in your head, this song is sure to get you hooked after just one listen.

House Foods Hokkaido Stew “Delicious Ingredients: Autumn” Version

The Tale of the StarsMatsutōya Yumi

Hokkaido Stew <Delicious Ingredients • Autumn> Edition

This commercial conveys the flavor and warmth of House Hokkaido Stew through scenes of a family cooking stew together.

By showing the stew being made in a fun, lively way, it gently expresses the excitement of wondering what kind of taste awaits.

The music that further emphasizes the warm atmosphere depicted in the footage is Yumi Matsutoya’s “Hoshi no Monogatari” (Star Story).

Its piano-centered, gentle sound is striking, and even with its overall calm rhythm, it conveys a deep sense of comfort.

Sony Financial Group “BE YOURSELF Test” Version

Original songmabanua

New commercial: “BE YOURSELF - Test” version

It depicts Snoopy and Charlie Brown taking on a test, conveying a gentle atmosphere through their smiles.

The piece expresses Sony Financial Group’s slogan, “Experiencing a moving life together,” and you can feel the warmth of sharing moments of emotion.

The music that further emphasizes the gentle tone of the visuals is by mabanua, an artist active as a Japanese music producer and track maker.

The track feels like it paints an overall relaxed mood, and the slightly lagging backbeat creates a positive vibe of moving forward step by step.