Catchy commercial jingles. A roundup of those songs grabbing attention in ads!

NAI・NAI 16Shibugakitai

Shibugakitai NAI-NAI 16

An announcement has been made for the “Smartphone Debut Festival,” which supports students making their first smartphone debut.

In keeping with the festival’s name in Japanese, the commercial cleverly emphasizes the syllable “sai,” making for a humorous and memorable touch.

It’s hard to look away from the wild, high-impact scenes—like Takashi Sorimachi riding a rhinoceros and bursting through a house wall.

The background music is a parody of Shibugakitai’s signature song “NAI NAI 16.”

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Hane Keisuke

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Imai Miki

Miki Imai – “PIECE OF MY WISH” (from the 30th Anniversary Concert Tour 2015 “Colour”)

This commercial portrays a day in the life of Yuriko Yoshitaka.

In a calm voice, she talks about getting up properly every morning, finishing work, coming home in the cold, and still doing the laundry—and how she wants to be praised for that.

The direction leaves a strong impression that it’s thanks to the scent of New Beads that she’s able to keep going.

The BGM is one of Miki Imai’s signature songs, “PIECE OF MY WISH.” Released in 1991, it reached No.

1 on the Oricon charts.

It’s a gentle yet powerful encouragement ballad about facing your weakened self, accepting it, and moving forward.

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Hane Keisuke

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Yamazaki is number one!Yamazaki Hiroya

Class King Yamazaki Number One!

This is a commercial introducing a soupless dandan noodles product that you can enjoy just by heating it in a microwave—a big part of its appeal is how easy it is.

The ad features a close-up of Hiroya Yamazaki’s face, highlighting the product’s charm and its strong sales.

Yamazaki’s indescribable expression is surreal and really memorable, isn’t it? The song playing in the background is actually a parody of the theme song from the 1997 anime “Class King Yamazaki.” For men from the early Heisei era (single-digit years), it’s probably a nostalgic tune, don’t you think?

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Hane Keisuke

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YouHarper Rey

You

The introduction commercial for THINGS Aoyama Organic Garden shows a couple preparing for their wedding.

As they discuss their favorite things and interests, the meeting progresses, and the planner is shown crafting a wedding plan perfectly tailored to the two of them.

After watching this commercial, you’ll surely feel, “I want the planner at this venue to help us!” The song playing in the latter half of the video is You by Harper Rey.

Set to a piano accompaniment, it expresses warm, straightforward feelings for a loved one, and it’s sure to move your heart.

It’s a classic love song you’ll want to listen to while reading the lyrics.

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Hane Keisuke

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Wedding BellsPaper Twins feat. Halyn

Paper Twins feat. Halyn – Wedding Bells

In the promotional commercial for THINGS Aoyama Organic Garden, a wedding venue in Minami-Aoyama, the preparations for the wedding by the planner and the bride and groom are featured.

As they hold repeated meetings, the planner draws out the couple’s core values—things they themselves hadn’t even realized—and proposes a plan tailored to them.

The song playing in the first half of the commercial is titled “Wedding Bells.” In addition to its distinctive blend of beautiful piano tones, programmed beats, and crystalline chorus, the main vocal’s flowing melodic line is so elegant that it’s simply mesmerizing.

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Hane Keisuke

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Original songmerodī panchi

Forester Adventure – Off-road Edition (30 seconds)

This commercial does a great job of showcasing the power of the new Forester.

It features scenes of the car tearing across off-road trails in the great outdoors, and many viewers are surely captivated by its rugged performance.

It’s especially appealing for those who love the outdoors and often head into the mountains.

The catchy, pleasant track playing in the background is an original song created specifically for the commercial, produced by Melody Punch, a production company known for handling many ad tunes.

If you found yourself thinking, “Whose song is this?” you weren’t the only one.

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Hane Keisuke

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Symphony No. 9 “From the New World,” Fourth MovementAntonín Dvořák

Dvořák: Symphony No. 9 “From the New World,” Fourth Movement

This commercial highlights the sensation of improved blood circulation when applying Loxonin S warming patches, conveyed through Hiroshi Abe’s reactions.

The key point is the warming ingredient, which makes it feel distinctly different from ordinary plasters—something you can sense from his voice.

By also depicting which ingredients are used and how they work, the ad seems to heighten viewers’ expectations.

The music that adds a grand atmosphere to the visuals is the fourth movement of Symphony No.

9 “From the New World.” Its expansive sound is striking, and the tension evokes the anticipation that something new is about to begin.

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kappamaki

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