RAG MusicCM
Lovely commercial jingle

Catchy commercial jingles. A roundup of those songs grabbing attention in ads!

When you’re watching TV or browsing the internet, you often come across commercials, and I’m sure many of you have had a song from one of them get stuck in your head.

In this article, we’ll introduce lots of noteworthy CM (commercial) songs—whether it’s a tune you can’t quite name but can’t stop thinking about, or a song you only heard a snippet of in the ad and want to listen to in full.

Along with the latest tracks, there are also cases where songs from the Showa and Heisei eras are being used again today, so reading this article could be your chance to discover a wide range of music! Let’s dive right in!

Catchy Commercial Jingles [July 2025] (261–270)

Saishunkan Pharmaceutical Domohorn Wrinkle: “The East Is Beautiful” / “One Line”

As Time Goes ByYuga

In the “The East is Beautiful” version, a Japanese woman stands in a river surrounded by great nature, and with the single line “The East is beautiful,” the spot simply yet powerfully highlights the beauty of East Asian people.

In contrast, the “One Line” version emphasizes that, unlike other brands that offer multiple product lines within their ranges, Domohorn Wrinkle provides a single line designed to suit everyone’s skin.

Both commercials convey the brand’s strong conviction and confidence.

The BGM is “As Time Goes By,” gently sung by Yuga.

Since both Japanese and English lyrics are used, be sure to listen closely and compare them.

UNIQLO 2025 HEATTECH Life and Wear “A Pleasant Morning” Edition

NEVER FALL IN LOVE AGAINSazan Ōrusutāzu

2025 HEATTECH Life and Wear / Pleasant Morning 30 seconds

This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.

As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.

Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.

The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.

Takashi Sasano, Nako Yabuki, Oshiro Maeda

Chase the ShineSPYAIR

SPYAIR’s “Chase the Shine,” released in 2025, is a track that exudes the momentum of charging straight toward the goal.

It opens with a section centered on electric guitar and vocals, then gradually builds toward the chorus, conveying a sense of power being unleashed.

The lyrics depict steadily working toward the finish line and the determination to run through, giving listeners a strong push forward.

The song was also used in a boat racing commercial, effectively highlighting the energy and strength of the visuals.

Boat Racing Episode 8: "Sasano’s Exercises"

Chase the ShineSPYAIR

This commercial shows the morning exercises that are part of a boat racer’s daily routine and delves into the spirit of a veteran racer played by Takashi Sasano.

Boat racing is a sport where people of all ages and genders can excel, and Seiichi Takatsuka—the model for Sasano’s character—continued to compete as an active racer even past the age of 70.

In this CM, Nako Yabuki highlights how Sasano approaches boat racing to his junior, Oshiro Maeda, and many viewers were likely moved by that attitude.

The BGM features SPYAIR’s “Chase the Shine.” Alongside imagery evocative of boat racing, the lyrics depict someone forging their own path with the resolve of “I absolutely don’t want to lose!”—a message that ignites the listener’s spirit.

Catchy Commercial Jingles [July 2025] (271–280)

Kao Attack “An Ordinary Day” Version

the same storyHanbaato Hanbaato

The Same Story – Humbert Humbert
the same storyHanbaato Hanbaato
[Commercial] An Ordinary Day 60 Seconds [Kao Attack]

This commercial depicts the everyday reality of frequently encountering dirty laundry, and conveys how Attack helps make those days more comfortable.

Tori Matsuzaka and Masaki Suda, Kento Kaku and Shotaro Mamiya, and Yosuke Sugino each show how they spend their days, gently illustrating the kinds of stains that can happen.

The song that further emphasizes that relaxed, calm atmosphere of daily life is Humbert Humbert’s “Onaji Hanashi” (“The Same Story”).

Its arrangement layers a gentle acoustic guitar with smooth, expansive vocals, and the interplay between the male and female singers conveys a sense of consideration and kindness.

Apple “iPhone Air, Debut”

Lambent RagClark

Clark – Lambent Rag (Official Music Video)
Lambent RagClark
iPhone Air, now available | Apple

This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.

It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.

In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.

The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.

Apple “iPhone 17 Pro, Now Available”

New Age CrisisJean Dawson

iPhone 17 Pro, Now Available | Apple

This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.

It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.

It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.

The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.

While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.