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Wanted to watch them again! Kirin Ichiban Commercials: A Complete List of CM Songs Through the Years [2026]

While it’s easy to focus on the star-studded cast—starting with Arashi, rising young actor Gaku Hamada, and Ichiro, who drinks beer so deliciously with actor-level prowess—the CM songs also dramatically enhance the presentation.

This time, we’re spotlighting those commercial songs, as well as the direction of the commercials themselves.

Based on reliable feedback from our readers, we researched what’s popular and carefully selected the most highly regarded CM songs.

If you’ve been thinking, “I wanted to watch that one again!” this is for you—please take a look!

Here we go.

Wanted to watch them again! Kirin Ichiban commercials: a roundup of all-time commercial songs [2026] (21–30)

Kirin Beer Kirin Ichiban Shibori Summer Greeting “Song” Version / “Message” Version

BOY MEETS GIRLTRF

This is a Kirin Ichiban commercial featuring Hikari Mitsushima, whose cheerful singing leaves a strong impression.

Mitsushima dances light steps to the rhythm of the song, and her buoyant mood feels contagious even through the screen.

By the way, the tune she’s humming is TRF’s signature 1994 hit “BOY MEETS GIRL.” Set to the era-defining TK sound, it portrays a love story that makes the heart flutter.

Kirin Beer Ichiban Shibori: “New Ichiban Shibori Complete – Compilation” / “New Ichiban Shibori Debut – We Did It!” / “New Ichiban Shibori Debut – Pouring for Each Other”

Les Champs-ÉlyséesJoe Dassin

Joe Dassin – Les Champs-Elysées (Audio)
Les Champs-ÉlyséesJoe Dassin

This is a commercial for Kirin Ichiban Shibori celebrating its 35th anniversary.

The cast features familiar faces including Shinichi Tsutsumi and Hikari Mitsushima.

It shows everyone drinking Kirin Ichiban Shibori and sharing their impressions, resulting in a very friendly, cheerful atmosphere.

The CM’s background music uses a brass arrangement of “Les Champs-Élysées,” an arrangement notable for its glamorous sound that perfectly complements the refined melody.

Kirin Beer Kirin Ichiban Shibori Zero Sugar “Thinking of Dad” Version

Always Look on the Bright Side of LifeEric Idle

Eric Idle – “Always Look On The Bright Side Of Life” – STEREO HQ
Always Look on the Bright Side of LifeEric Idle

This commercial promotes the idea that even the sugar-free version of Aonokirin tastes great, using a parent-child drama.

When the daughter, Ayami Nakajo, brings out a zero-sugar beer, her father, Etsushi Toyokawa, initially grumbles.

But once he tries it, he clearly senses the delicious flavor and realizes the thoughtful consideration behind her choice.

The warmth of the family portrayed in the visuals is further emphasized by the BGM, “Always Look On The Bright Side Of Life.” Its gentle rhythm and bright, resounding tones are striking, conveying a sense of happiness as the flavor unfolds.

Kirin Beer Ichiban Shibori Zero-Carb “Late Entry” Version

Sky of my hometown

I think a lot of people recognize it from beer commercials but don’t know what the song actually is.

It originally began as a Scottish folk song, and in Japan it became familiar as a school song with lyrics written by the lyricist Kenju Owada.

The melody somewhat resembles “Auld Lang Syne,” doesn’t it? Kirin Beer’s commercials feature various versions with different lyrics, so keep an ear out.

If you love beer, just listening to them will put you in a good mood—try looking them up!

Kirin Beer Kirin Ichiban Shibori Zero Sugar “After the Shower” version

Always Look On The Bright Side Of Life

Monty Python – Always Look On The Bright Side Of Life (Official Lyric Video)
Always Look On The Bright Side Of Life

Following the previous installment, this commercial charmingly showcases the lighthearted banter between the father-daughter duo played by Etsushi Toyokawa and Ayami Nakajo.

It’s fun to watch the predictable yet delightful moment when the father—who’s convinced that a zero-carb beer couldn’t possibly be good—can’t help blurting out, “It’s delicious.” The classic song by the British comedy troupe Monty Python used as the BGM adds a warm, cozy mood.

Kirin Beer Kirin Ichiban Shibori “Otsukimi” Version

Les Champs-ÉlyséesJoe Dassin

Joe Dassin – Les Champs-Elysées (Audio)
Les Champs-ÉlyséesJoe Dassin

This is a commercial for Kirin Ichiban Shibori featuring Hikari Mitsushima and Marie Iitoyo as sisters.

It portrays the two of them enjoying Ichiban Shibori while moon-viewing on the veranda at home, and many viewers likely thought, “What a calm and truly lovely scene.” The visuals are a perfect fit for autumn, when the commercial began airing.

Kirin Beer Kirin Ichiban Shibori “Taught by My Subordinate” Version

Little Brown Jug

Original Glenn Miller Orchestra Little Brown Jug
Little Brown Jug

In this commercial where a boss and a subordinate chat over yakiniku, the line “Aside from taste, what do you choose beer for?” really stands out! The subordinate says this to a boss who says, “Any beer is fine,” and from that strong statement you can feel a conviction that if you’re choosing by taste, Ichiban Shibori is the way to go.

Many viewers were likely inspired to think, “Maybe I’ll try Ichiban Shibori next time.” The CM’s BGM features the familiar “Little Brown Jug,” but this time it’s arranged at a slower tempo, giving it a very gentle, soothing feel.