Lovely commercial jingle

Wanted to watch them again! Kirin Ichiban Commercials: A Complete List of CM Songs Through the Years [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

While it’s easy to focus on the star-studded cast—starting with Arashi, rising young actor Gaku Hamada, and Ichiro, who drinks beer so deliciously with actor-level prowess—the CM songs also dramatically enhance the presentation.

This time, we’re spotlighting those commercial songs, as well as the direction of the commercials themselves.

Based on reliable feedback from our readers, we researched what’s popular and carefully selected the most highly regarded CM songs.

If you’ve been thinking, “I wanted to watch that one again!” this is for you—please take a look!

Here we go.

Wanted to watch them again! Kirin Ichiban commercials: a roundup of all-time commercial songs [2026] (21–30)

Kirin Beer Kirin Ichiban Shibori Zero-Carb “Second Beer” Version / “What Are Carbs?” Version

Always Look On The Bright Side Of LifeMonty Python

In the Kirin Ichiban Shibori Zero-Carb commercials, “Second Beer” and “What Are Carbs?”, the familiar Etsushi Toyokawa appears.

Toyokawa has been featured in Ichiban Shibori Zero-Carb ads for some time, and he plays a character who stubbornly refuses to acknowledge “zero carbs.” Even so, the key point of these commercials is that with just one sip he can’t help but say, “Delicious!” You can really feel Kirin Beer’s intention for people who enjoy regular beer to give it a try.

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Kirin Beer Kirin Ichiban Shibori Zero-Carb: “A Father Who Won’t Admit It” / “A Daughter Who Speaks for Him”

Always Look on the Bright Side of LifeEric Idle

Eric Idle – “Always Look On The Bright Side Of Life” – STEREO HQ

Always Look on the Bright Side of LifeEric Idle

Here are two commercials introducing the delicious taste of Kirin Ichiban Shibori Zero Sugar.

These are part of a series featuring Etsushi Toyokawa and Ayami Nakajo as a father-daughter duo.

In the series, Toyokawa, playing the father, realizes that zero-sugar beer tastes good, yet stubbornly refuses to admit it.

This time as well, there are two spots titled “The Father Who Won’t Admit It” and “The Daughter Who Speaks for Him.” In both videos, he clearly finds it tasty but just can’t bring himself to say so.

Like Toyokawa in these commercials, aren’t there many people who feel, “I don’t really want to admit it, but it really is good…”?

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I wanted to watch them again! Kirin Ichiban Shibori commercials: a roundup of all-time commercial songs [2026] (31–40)

Kirin Beer Kirin Ichiban Shibori White: “Letter from Mr. Tsutsumi to Ms. Koshiba” / “Letter from Mr. Suzuki to Ms. Koshiba” / “Letter from Mr. Tsutsumi to Mr. Okada” / “Letter from Mr. Kaku to Mr. Okada”

Twist And ShoutThe Beatles

Twist And Shout (Remastered 2009)

Twist And ShoutThe Beatles

This commercial conveys what kind of flavor Kirin Ichiban Shibori White has by layering impressions from various people in an easy-to-understand way.

It features Fuka Koshiba and Masaki Okada in their first beer commercial, and unfolds with letters arriving from their seniors in the CM world—Shinichi Tsutsumi, Ryohei Suzuki, and Kento Kaku.

Drawing on those comments as well, the ad depicts them savoring the beer.

The song that underscores the fun, people-connected atmosphere is The Beatles’ “Twist and Shout.” The way the track begins and then gradually builds in power is striking, heightening the sense of anticipation that something new is about to start.

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Kirin Ichiban Shibori Draft Beer “Gaku Hamada: Eel” Version 30 seconds

Little Brown Jug (parody version)

Gaku Hamada: “Grilled eel without sauce goes with beer—and so does rolled omelet with eel.” / Kirin TV Commercial: “Ichiban Shibori – Eel” Version

Little Brown Jug (parody version)

Among the most famous numbers in jazz, “Little Brown Jug” is featured in this commercial, which boldly turns the snappy tune into a parody.

Set to footage for Kirin Ichiban Shibori Draft Beer, it’s a unique piece that weaves the feelings and lines from those moments when you just want a beer into the melody.

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Murakami Shinpei

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Kirin Beer Kirin Ichiban Shibori Freshly Picked Hops ‘Inherited Deliciousness’ Version

SummerHisaishi Joe

Joe Hisaishi – Summer

SummerHisaishi Joe

This is a commercial in which hop farmers from Tono City in Iwate Prefecture highlight the strengths of the hops they grow themselves, introducing how using them is indispensable for making delicious Japanese beer.

The background music accompanying this narration features Joe Hisaishi’s “Summer,” a magical track with a distinctly Japanese sensibility that perfectly suits a commercial themed around Japanese hops and Japanese beer.

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