JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
In recent JRA commercials, you often see ads aimed at getting younger people interested in horse racing.
They range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature footage of racehorses thundering down the track, which I think catches a lot of viewers’ eyes.
In this article, we’ll introduce all the JRA commercials that have aired so far, so be sure to check them out.
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Compilation of JRA commercials. Japan Racing Association commercials featuring cool racehorses (31–40)
JRA “Umajo no Hi 2” VersionMitsuki Takahata, Tao Tsuchiya, Tori Matsuzaka
This commercial portrays Mitsuki Takahata and Tao Tsuchiya enjoying a day at the racetrack, clearly conveying that it’s a place anyone can have fun.
As beginners, the two struggle with how to buy betting tickets, and their lighthearted back-and-forth—including a few misunderstandings—highlights the casual, enjoyable atmosphere even more.
Emphasizing that relaxed vibe is Kaela Kimura’s song “HOLIDAYS.” Its buoyant lyrics, which almost mimic sound effects, are memorable and effectively convey a positive mood.
JRA “Umajo Day 3” / “Umajo Day 4”Mitsuki Takahata, Tao Tsuchiya, Amagami Inter
It’s about Mitsuki Takahata and Tao Tsuchiya, who are enjoying horse racing as beginners, receiving advice from the experienced duo Amagami Inter.
The advice focuses mostly on feelings rather than being pushy, conveying a wish for them to enjoy horse racing casually and comfortably.
The song playing in this cheerful drama is Kaela Kimura’s “HOLIDAYS.” With its light sound and layered, buoyant vocals that even evoke playful sound effects, it gently conveys relaxation and fun.
JRA ‘Umajo Day 5’ VersionMitsuki Takahata, Tao Tsuchiya, Wakana Aoi, Yuya Yagira, Taishi Nakagawa
This commercial introduces the term “Umajo,” which refers to women who love horse racing, and showcases ways women uniquely enjoy the racetrack.
Mitsuki Takahata, Tao Tsuchiya, and Wakana Aoi are shown enjoying spots like the UMAJO SPOT as Umajo, while Yuya Yagira and Taishi Nakagawa express their frustration at not being able to join in.
The content conveys a desire for people from a wide range of backgrounds to enjoy the racetrack.
Highlighting the fun, lively atmosphere is Kaela Kimura’s song “HOLIDAYS.” Its upbeat sound and light, breezy vocals are striking and perfectly capture the cheerful vibe of a day off.
JRA Ryoma, profitable horse. “Thanks W Plus” version / Ryoma, instant horse. “Instant PAT” versionRyoma Takeuchi
This is a commercial introducing Thanks W Plus, which increases payout and UMACA point rates, and iPAT, which lets you buy betting tickets anywhere on your smartphone.
In the two commercials, Ryoma Takeuchi plays a fan enjoying horse racing.
You can tell from Takeuchi’s expressions just how much he’s looking forward to the races.
JRA-VAN ‘Excited Kinnikun: Paddock’ version / ‘Nakayama Kinnikun vs. Almond Eye: Workout’ versionNakayama Kinnikun
In the JRA-VAN commercials, which let you enjoy horse racing on your PC or smartphone, Nakayama Kinnikun appears as a racehorse.
In the “Overexcited Kinnikun: Paddock” version, he’s shown walking around the paddock, and in the “Nakayama Kinnikun vs.
Almond Eye: Final Workout” version, he dashes across the track and puts up a good fight against Almond Eye.
As always, commercials featuring Nakayama Kinnikun are full of humor and very entertaining.