Lawson’s commercial song. A popular jingle
When it comes to Lawson, one of the major convenience store chains, they sell popular items like L-Chiki and Machi Cafe, and they air a lot of commercials.
They also run speedy lottery campaigns in collaboration with various artists and anime, and you often see commercials for each of these campaigns.
In this article, we’ll introduce, all at once, the songs used in various Lawson commercials like these.
We’ve picked out tracks both old and new—from songs you might have heard in a recent ad to ones you remember from years ago—so please take a look.
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Lawson commercial songs. Popular commercial songs (31–40)
SHAKEInoue Sonoko
This is the song used in Lawson’s commercial “GENERATIONS from EXILE TRIBE 5th Anniversary Speed Lottery,” known as the Onigiri Song.
Are rice balls triangles? Circles? Squares? The lyrics express the love put into making onigiri.
It’s an uplifting tune that might make you crave a rice ball as you listen.
Original songŌrin
This commercial introduces the delicious dedication behind Lawson’s “Tokunou Chocolate Sandwich,” set to a lighthearted song by Ōrin.
The bouncy rhythm, with a hint of rockabilly, is striking and conveys the excitement you feel when you take a bite of the chocolate sandwich.
The alternating structure of Ōrin’s introductions and Rina Kawaei’s impressions strongly emphasizes its great taste.
You&mebīguru kurū
Formed in January 2006, this is a vocal duo consisting of YASS and NARI.
Their tie-in song for Karaage-kun’s official cheer campaign, “You & me,” is included on the album Crewsing3.
It’s an uplifting, motivational anthem that encourages you to keep moving forward.
DirectionsHitoto Yo
As the Lawson Dream Support Fund’s commercial song, which was established to help children realize their “dreams,” it aired in 2012.
Written based on the experience of the “Song Soup Kitchen” live performances held in disaster-stricken areas, it’s a number that conveys a sense of human connection.
Pink ChampagneE-girls
This is the commercial song for the “LAWSON × E-girls Speed Lottery Campaign” that aired in 2016.
It’s E-girls’ 17th single, a lively summer dance number that evolves the disco sound of the ’80s.