Lion’s commercial song. A popular jingle.
We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.
You’ve probably heard them, but can’t quite place them.
They’re a collection of unforgettable, catchy tunes.
Be sure to check them out.
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Lion’s commercial song. Popular commercial songs (41–50)
Story of Our LifeHirai Dai
It’s the song from the Smile 40 Premium Smile Again commercial, included on the album “ON THE ROAD.” Hirai’s soothing voice and the sound of an acoustic guitar are a perfect fit for a medicine ad aimed at tired eyes and age-related vision issues.
Words conveying tiredness are also woven into the beginning of the lyrics.
Invisible ManToukyou Jihen
The song used in NONIO’s 30-second “Hirake Jibun Danjo” spot, which promotes toothpaste and mouthwash, is “Toumei Ningen” (Invisible Man), a track released by Tokyo Jihen in 2006.
Since the product name comes from “no-nioi” (no smell), they may have chosen a song titled “Invisible Man” to play on the idea of having no odor.