Lion’s commercial song. A popular jingle.
We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.
You’ve probably heard them, but can’t quite place them.
They’re a collection of unforgettable, catchy tunes.
Be sure to check them out.
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Lion’s commercial song. Popular commercial songs (1–10)
Take it easy.Imawano Kiyoshirō
This is a TV commercial for the energy drink Guronsan, which was transferred from Chugai Pharmaceutical to LION.
While many people strongly associate Junji Takada as the brand’s image character, in 2004 none other than Kiyoshiro Imawano served as the image character.
Song of SpringFujihara Sakura
This is the commercial song for the film March Comes in Like a Lion, sponsored by Lion.
Originally sung by Spitz, Haru no Uta (Spring Song) is covered here by Sakura Fujiwara.
March Comes in Like a Lion is said to be the story of a young professional shogi player who lost his family in a traffic accident when he was a child and carries emotional scars, growing through school club activities and his interactions with various people.
With a title like that, you can’t imagine anyone but Lion as the sponsor, right?
Viva! Angelremonpai
Lemon Pie, who sang this song, was a Japanese male idol group band that debuted in 1975 on Elec Records and also appeared in commercials.
The group’s name was chosen through a public call for submissions in the idol magazine “Jogakusei no Tomo.” They held a breakup concert at Shibuya Kokaido in 1979 and disbanded, but it is said they held a reunion live in 2006.
Lion’s commercial songs: Popular TV commercial tunes (11–20)
BoleroUnknown
This is the “Small Detergent, Big Job” version of LION’s “Top Ultra-Compact Detergent.” It uses Ravel’s masterpiece, Boléro.
The bass sounds convey the vibration of a drum-type washing machine, making viewers likely think it must be a detergent that cleans remarkably well.
chin-in-handBialystocks
This Bialystocks song evokes a refreshing feeling from spring into early summer.
It’s marked by an addictive bassline and crystal-clear vocals.
Many of you may recognize it from the Lion fabric softener Soflan Airis commercial, “Hello, NEW AIR.,” featuring Nana Komatsu and Kentaro Sakaguchi.
Released digitally in April 2023, the track was reportedly the band’s first piece written specifically for a commercial.
It has a gentle, pleasant atmosphere that’s perfect for those seeking a softly scented fabric softener.
chin-in-handBialystocks
This track by Bialystocks is a pop tune that evokes a refreshing spring breeze.
Its addictive bassline and clear, transparent vocals leave a strong impression, carrying a gentle wind into the listener’s heart.
Released in April 2023, it was also used as the commercial song for Lion’s fabric softener Soflan Airis, featuring Nana Komatsu and Kentaro Sakaguchi.
It’s said to be the band’s first song written specifically for a commercial.
Perfect for moments when you want to relax or spend a calm, peaceful time, this lovely song brings a sense of fresh air that feels like a release from the busyness of everyday life.
Swallowtail Butterfly ~Song of Love~YEN TOWN BAND
It was used in a Soflan Aroma Rich commercial.
In fact, this band originally appeared as a fictional band in the 1996 film Swallowtail, but they went on to release an actual album and singles, and even performed live in 2003 and 2015.
The members are Chara (vocals), Takeshi Kobayashi (keyboards, guitar), and Yukio Nagoshi (guitar).