Lion’s commercial song. A popular jingle.
We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.
You’ve probably heard them, but can’t quite place them.
They’re a collection of unforgettable, catchy tunes.
Be sure to check them out.
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Lion commercial song. Popular commercial songs (31–40)
OriginalTeshima Aoi
This is Lion’s corporate commercial “Time-Slip Family: Thank You,” released in 2012.
Set to the beautiful vocals of Aoi Teshima, the film shows a family retaking a family photo in the exact same composition as one from the past.
You can hear her breath—doesn’t it feel as if she’s singing right next to your ear?
La Cumparsitakaeuta
A common feature in commercials is promotional songs that use parody lyrics.
Because they use familiar melodies, they’re easy for consumers to remember and can leave a strong impression of the product.
This piece is a famous tango composed by Rodríguez when he was 17, and almost everyone has probably heard it at least once.
It was used with parody lyrics in a commercial for Bright W Disinfectant & Antibacterial.
The Laundry Song (Oh! Sentaku)Eikichi Nagano
It’s the TV commercial song for Lion’s “Top.” The owner of that distinctive voice you can’t get out of your head after just one listen is Ryo Nagano, and apparently it was recorded as a two-hour improvisation.
This song, which captivated the staff from the demo stage, reportedly underwent no major changes through the final edit.
The high notes are truly lovely—so clean and crisp that you can almost feel how fresh and spotless everything will be after washing.
Mame Pika SongHamata Tatsuomi
This is the “Let’s Wipe Everywhere” spot for Lion’s “Look Mamepika.” To the tune of a simple piano accompaniment, like a beginner’s Beyer piano piece, Tatsuomi Hamada sings about Mamepika’s benefits.
It’s a charming commercial, showing scenes like wiping the toilet.
OriginalHamada Tatsuomi, NAOKO
In Lion’s “Toilet LOOK” commercial, the “Duet” version features two performers singing a duet as a parent and child.
He’s now grown into a cool young man, but back then, the once-popular child actor Tatsuomi Hamada, though not exactly a great singer, delivered an adorably charming singing voice.
Lion’s commercial song. Popular commercial songs (41–50)
From the Beauty and the Beast soundtrack
This is a commercial for Lion’s CHARMY Magica titled “Beauty and the Beast Tie-in.” It’s a tie-in commercial created in collaboration with the live-action film Beauty and the Beast released in 2017.
It seems that at the time, a detergent featuring a cute Belle print was available.
Originalrinka&anna
This is the commercial for Lion’s Method WO Cream, titled “Itchy Office Lady.” The adorable five-year-old twin sisters, Rinka and Anna—currently a hit on Instagram—make an appearance, dressing up as office ladies and trying their hand at rap.
They’re absolutely adorable, aren’t they?