Lion’s commercial song. A popular jingle.
We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.
You’ve probably heard them, but can’t quite place them.
They’re a collection of unforgettable, catchy tunes.
Be sure to check them out.
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Lion commercial song. Popular commercial songs (31–40)
Mame Pika SongHamata Tatsuomi
This is the “Let’s Wipe Everywhere” spot for Lion’s “Look Mamepika.” To the tune of a simple piano accompaniment, like a beginner’s Beyer piano piece, Tatsuomi Hamada sings about Mamepika’s benefits.
It’s a charming commercial, showing scenes like wiping the toilet.
OriginalHamada Tatsuomi, NAOKO
In Lion’s “Toilet LOOK” commercial, the “Duet” version features two performers singing a duet as a parent and child.
He’s now grown into a cool young man, but back then, the once-popular child actor Tatsuomi Hamada, though not exactly a great singer, delivered an adorably charming singing voice.
From the Beauty and the Beast soundtrack
This is a commercial for Lion’s CHARMY Magica titled “Beauty and the Beast Tie-in.” It’s a tie-in commercial created in collaboration with the live-action film Beauty and the Beast released in 2017.
It seems that at the time, a detergent featuring a cute Belle print was available.
Originalrinka&anna
This is the commercial for Lion’s Method WO Cream, titled “Itchy Office Lady.” The adorable five-year-old twin sisters, Rinka and Anna—currently a hit on Instagram—make an appearance, dressing up as office ladies and trying their hand at rap.
They’re absolutely adorable, aren’t they?
Story of Our LifeHirai Dai
It’s the song from the Smile 40 Premium Smile Again commercial, included on the album “ON THE ROAD.” Hirai’s soothing voice and the sound of an acoustic guitar are a perfect fit for a medicine ad aimed at tired eyes and age-related vision issues.
Words conveying tiredness are also woven into the beginning of the lyrics.
Lion’s commercial song. Popular commercial songs (41–50)
Invisible ManToukyou Jihen
The song used in NONIO’s 30-second “Hirake Jibun Danjo” spot, which promotes toothpaste and mouthwash, is “Toumei Ningen” (Invisible Man), a track released by Tokyo Jihen in 2006.
Since the product name comes from “no-nioi” (no smell), they may have chosen a song titled “Invisible Man” to play on the idea of having no odor.