We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.
You’ve probably heard them, but can’t quite place them.
They’re a collection of unforgettable, catchy tunes.
Be sure to check them out.
- Lion commercials: from oral care products to household goods.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Kao’s commercial song. A popular jingle.
- From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
- P&G's commercial song. A popular jingle.
- Commercial songs for Kao Biore. From popular tie-in tracks to original songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- [Kobayashi Pharmaceutical CM Songs] Popular Commercial Songs and All-Time CM Music Compilation [2026]
Lion’s commercial song. Popular commercial songs (1–10)
Come gather the light.JYOCHO
This commercial promotes how long the scent of Soflan Aroma Rich lasts, conveyed through Yui Aragaki’s personal impressions.
By talking about her dissatisfaction with previous fabric softeners—whose fragrance would change between the time of use and wearing—it communicates that Aroma Rich offers a quality unlike anything before.
The way her expression shifts to a smile as she senses the fragrance also powerfully evokes the richness of the scent.
The song that underscores the gently airy atmosphere depicted in the visuals is JYOCHO’s “Hikari Atsumete Oide yo.” Its softly acoustic arrangement is striking, and the tenderness in the vocals truly helps to calm the heart.
chin-in-handBialystocks
This is a commercial that promotes how laundry becomes soft when you use Soflan Airis, conveyed through the presence of Kentaro Sakaguchi and Nana Komatsu.
Sakaguchi plays the guitar while Komatsu waits for it to be finished as she reads a book, evoking an expectation of a softness that leads to relaxation.
The song that further accentuates the gentle atmosphere depicted in the visuals is Bialystocks’ “Hoozue” (Chin in Hand).
It features a strikingly resonant bass, with various instruments gradually joining in, and the layering of sounds and vocals conveys a sense of warmth.
Swallowtail Butterfly ~Love Song~YEN TOWN BAND
This commercial uses drama-like visuals to portray how Soflan Aroma Rich might help you relax through the clothes and accessories you wear.
In everyday moments, Yuriko Yoshitaka takes a deep breath, and the scarf washed with Aroma Rich releases a rich fragrance that helps calm her mind.
Further enhancing the gentle atmosphere of the visuals is the song “Swallowtail Butterfly ~Ai no Uta~” by YEN TOWN BAND.
The vocals—delicate yet layered over a serene sound—leave a strong impression and convey a reassuring warmth.
Angel’s COMINGt.a.p.
In 1996, first-year trainees of the Takarazuka Revue appeared in a commercial for Lion Corporation’s shampoo “Hair.” At the same time, the commercial’s theme song was released on CD.
t.a.p.
was the unit formed and selected for that purpose.
The members chosen were Riki Hayami from the Flower Troupe, Sarara Tsukifune from the Moon Troupe, Airi Hanamiya from the Snow Troupe, and Nao Tsukioka from the Star Troupe.
What you wantÉric Satie
Erik Satie’s “Je te veux” is a piece composed in 1900, known in Japan under titles such as “Anata ga Hoshii” (“I Want You”).
Celebrated as a classic of chanson, the version with Satie himself performing solo on piano is considered the most representative.
Its light, buoyant rhythm and gently expressive melody soothe listeners’ hearts.
With its bright, festive character, it’s also a perfect fit for Soflan commercials that convey the rich fragrances of aromatics.
Je te veuxSatie
This is the piece used in Soflan’s Fragrance and Deodorant commercials.
It’s a popular song that Satie composed for a chanson singer when he was making a living playing piano in bars.
He later arranged it for solo piano.
The original title is “Je te veux,” and it has been given various Japanese titles such as “I Want You” and “I Like You.” It is one of Satie’s popular works.
That wonderful love once moreZa Fōku Kurusedāzu
The song used in Lion’s corporate TV commercial “Cheer Song for Working Women” is The Folk Crusaders’ “Ano Subarashii Ai wo Mou Ichido” (“That Wonderful Love Once More”).
In the commercial, a working woman sings on her way home on the commuter train.
It’s a timeless classic that everyone has heard—perhaps some of you have even sung it in a chorus?