Lion’s commercial song. A popular jingle.

We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.

You’ve probably heard them, but can’t quite place them.

They’re a collection of unforgettable, catchy tunes.

Be sure to check them out.

Playlist

Lion’s commercial song. A popular jingle.
	Title	Playlist	Review
1	Come gather the light.JYOCHO		Soflan’s long-lasting fragrance, expressed by Yui Aragaki in the commercial
2	chin-in-handBialystocks		Soflan’s new commercial expresses softness and warmth
3	Swallowtail Butterfly ~Love Song~YEN TOWN BAND		Create a relaxing atmosphere in your daily life with Aroma Rich
4	Angel’s COMINGt.a.p.		Takarazuka Revue members form the commercial unit t.a.p.
5	What you wantÉric Satie		Satie’s famous piece “Je te veux,” light and pleasant
6	Je te veuxSatie		Chanson composed by Satie
7	That wonderful love once moreZa Fōku Kurusedāzu		Lion commercial supports working women with a classic love song
8	Take it easy.Imawano Kiyoshirō		Historical transitions of the Guronsan commercials
9	Song of SpringFujihara Sakura		Sponsored by LION: Sakura Fujiwara’s Spring Song
10	Viva! Angelremonpai		Lemon Pie is an idol band from the 70s.
11	BoleroUnknown		Compact detergent, stain removal with a bolero
12	chin-in-handBialystocks		Bialystocks' new song, with a gentle fragrance and freshness.
13	chin-in-handBialystocks		A pop song that makes you feel the refreshing spring breeze
14	Swallowtail Butterfly ~Song of Love~YEN TOWN BAND		A band born from a film, Chara, a real-life artist
15	Swallowtail Butterfly ~Song of Love~Chara		The theme song of “Swallowtail” has been used in a commercial.
16	We’ll hug each other with joy (cover)YU-KI		YUKI’s song is used in the LION commercial featuring Rola.
17	Zigeunerweisen, Op. 20Pablo de Sarasate		Zigeunerweisen is a violin piece and is used in commercials and figure skating.
18	OriginalTokumaru Shūgo		The gentle song from the Soflan commercial featuring Yui Aragaki.
19	Blue DiamondHikawa Kiyoshi		The Blue Diamond detergent commercial and Kiyoshi Hikawa
20	Original		Hiromi Yakushimaru's popular commercial song is in the spotlight.
21	Lion (Gekirei ver.)BERRY GOODMAN		Video for LION Kyusoku Jikan web commercial
22	Windy DayELLEGARDEN		A timeless, heart-stirring song about life's changes
23	OriginalJYOCHO		The famous song from Soflan’s new product commercial
24	All Is LoveKaren O & The Kids		A heartwarming commercial about a time-traveling family
25	to youMONGOL800		Behind-the-scenes story of a famous, popular song known from commercials
26	PicnicNAOTO		A heartwarming commercial about a couple whose love keeps on glowing like a lingering fragrance
27	GreensleevesInguranndo min’yō		The story of a plant-derived product line
28	All Is LoveKaren O and za Kizzu		A moving LionCM that transcends time with a family photo
29	Let It BoogieSazan Ōrusutāzu		An award-winning album featuring classic songs by Southern All Stars
30	Don’t look back.hanī naitsu		The commercial for Honey Knights' “Furimukanaide.”
31	Don’t look back.hanī naitsu		Lion's 'Emeron' commercial becomes a social phenomenon
32	Emeron Ondofushō		EMULON soap commercial flexi-disc audio from the Showa era
33	GypsyKojima Misan		The shampoo commercial song featuring Atsuko Asano
34	Lion Soflan Airis “Hello, NEW AIR. ~A New Experience~” VersionSakaguchi Kentarō		Soflan’s new commercial song, a pleasant melody
35	Lion Soflan Airis “Hello, NEW AIR. ~First Time~” VersionKomatsu Nana		In the moment of doing laundry, I feel a small happiness.
36	OriginalTeshima Aoi		A touching commercial film that captures the passage of family time
37	La Cumparsitakaeuta		Promote your product memorably with a parody-song commercial
38	The Laundry Song (Oh! Sentaku)Eikichi Nagano		A commercial jingle featuring Ryo Nagano’s distinctive voice
39	Mame Pika SongHamata Tatsuomi		Clean comfortably with Mamepika!
40	OriginalHamada Tatsuomi, NAOKO		Parent-child duet, nostalgic commercials featuring a popular child actor
41	From the Beauty and the Beast soundtrack		Detergent commercial with a Beauty and the Beast design
42	Originalrinka&anna		Cute twin office-lady-style rap commercial
43	Story of Our LifeHirai Dai		A soothing commercial song that comforts aging and tired eyes
44	Invisible ManToukyou Jihen		Use a Tokyo Jihen song in a NONIO advertisement