Lion’s commercial song. A popular jingle.
We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.
You’ve probably heard them, but can’t quite place them.
They’re a collection of unforgettable, catchy tunes.
Be sure to check them out.
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Lion’s commercial songs: Popular TV commercial tunes (11–20)
Zigeunerweisen, Op. 20Pablo de Sarasate
The song used in Lion’s “Super NANOX” commercial featuring Kazunari Ninomiya from Arashi is “Zigeunerweisen,” composed by the violinist Sarasate.
Known for its violin tone that evokes melancholy and sorrow, this piece is often used in commercials and variety shows, typically as background music when someone is shocked.
In the commercial as well, the music begins right after shocking information about conventional detergents is mentioned.
It’s also frequently used in figure skating programs—Yuzuru Hanyu and Kazuki Tomono have both performed to this piece.
Even if you don’t know the title, many people likely recognize its memorable violin melody.
OriginalTokumaru Shūgo
In the Soflan “Aroma Rich” commercial featuring Yui Aragaki in a pure white outfit, the music used is an original CM track composed by Shugo Tokumaru.
The gentle, airy melody perfectly matches the mysterious atmosphere of the flower field where Yui Aragaki stands, leaving a memorable impression.
The soft sounds are woven to suit the product image of offering an unchanging scent, as if you were always in a field of flowers.
It’s a melody that gives the impression you could almost sense a pleasant fragrance just by listening.
Blue DiamondHikawa Kiyoshi
A song for Blue Dia from 2003.
Blue Dia is a laundry detergent that Lion released back in the Lion Fat & Oil era.
Although there were periods when it was discontinued, it remains one of the company’s most historic brands.
Its selling point was the Gold-Silver-Pearl giveaway.
The deciding factors for choosing Kiyoshi Hikawa were likely his clean-cut image and his popularity among housewives.
Original
This is a TV commercial for Lion’s rinse-in shampoo “Soft in One.” Hiroko Yakushimaru appears in it, and the catchy phrase “Chan-rin-shan” became a huge hit in living rooms across Japan at the time.
The theme song, which repeats the product name, has a jazzy arrangement and is very stylish.
Lion (Gekirei ver.)BERRY GOODMAN
This is a web commercial for LION Kyusoku Jikan.
Berry Goodman, a leading act in Japan’s J-POP scene, performs a music video version of one of their signature songs, “Lion,” with original lyrics written for the commercial.
The footage is composed of submissions gathered for the Kyusoku Jikan “Let’s Get Super Refreshed! Campaign.”
Windy DayELLEGARDEN
With lyrics that capture slices of everyday life and a powerful sound, this is a captivating track.
Known as one of ELLEGARDEN’s signature songs, it was released in July 2008.
Using various weather conditions as metaphors to depict life’s changes, it resonates deeply with listeners.
The song was also featured in a commercial for Lion’s NONIO, and together with its refreshingly clear melody, it leaves a strong impression on viewers.
It’s the perfect song for moments when you want to face yourself or take a new step forward.
Lion commercial songs: Popular commercial songs (21–30)
OriginalJYOCHO
Here is the commercial set in a drugstore where Yui Aragaki explains the features of Soflan Aroma Rich, made with a new manufacturing method.
Creating music that promotes the product’s qualities without interfering with the announcer’s voice or Aragaki’s voice is actually quite difficult, isn’t it? This track evokes the image of a fresh fragrance welling up—never too assertive, yet not too sterile—and it builds toward the end.
It may not be particularly memorable, but isn’t it actually a hidden masterpiece?