Lion’s commercial song. A popular jingle.
We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.
You’ve probably heard them, but can’t quite place them.
They’re a collection of unforgettable, catchy tunes.
Be sure to check them out.
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Lion commercial songs: Popular commercial songs (21–30)
Emeron Ondofushō
This is a song that was used in an Emeron soap commercial in the late 1960s, and the audio source seems to be a flexi disc.
The melody is full of that nostalgic Showa-era charm, paired with a cover featuring everyone nude.
And yet the product name, Emeron, has a somewhat stylish ring to it.
Among songs used in commercials, this could be considered one of the classic examples of the ‘product-name-chant’ style.
GypsyKojima Misan
This was the commercial song for Lion Shampoo “Plain & Rich” in 1990.
It gained popularity also because Atsuko Asano, known for her beautiful black hair, appeared in the ad, and it went on to sell 360,000 copies.
Mishiru Kojima is said to be the daughter of actor Akira Takarada and Akiko Kojima, who won Miss Universe in 1959.
Lion commercial song. Popular commercial songs (31–40)
Lion Soflan Airis “Hello, NEW AIR. ~A New Experience~” VersionSakaguchi Kentarō
This is the song used in the commercial for Lion’s innovative fabric softener “Soflan Airis.” Performed by Bialystocks, the track features a folk-inspired, warm, and pleasant melody.
Its soulful, soaring vocals create a refreshing atmosphere that evokes a breath of fresh air.
Airing since April 2023, the commercial stars Kentaro Sakaguchi and Nana Komatsu, and the song has drawn attention as a perfect fit for the start of a new life chapter.
It’s a track you’ll want to listen to as spring arrives, recommended for anyone looking to enjoy the beginning of a new season.
It’s also great for moments when you want a fresh start or simply to relax.
Lion Soflan Airis “Hello, NEW AIR. ~First Time~” VersionKomatsu Nana
This work captures the blissful moment of being enveloped by the pleasant scent that spreads from freshly laundered clothes.
The gentle melody of Bialystocks’ “Hoozue” pairs beautifully with Nana Komatsu’s soft expressions, creating a refreshing atmosphere.
This commercial, which began airing in April 2023, holds a magical power that transforms the everyday act of doing laundry into a special experience.
It’s the perfect song for those times when you want to take a breather amid a busy day.
The moment of hanging the laundry can feel like a small ritual of happiness.
It’s a track that leaves you with a pure, cleansing feeling, as if your heart has been refreshed.
OriginalTeshima Aoi
This is Lion’s corporate commercial “Time-Slip Family: Thank You,” released in 2012.
Set to the beautiful vocals of Aoi Teshima, the film shows a family retaking a family photo in the exact same composition as one from the past.
You can hear her breath—doesn’t it feel as if she’s singing right next to your ear?
La Cumparsitakaeuta
A common feature in commercials is promotional songs that use parody lyrics.
Because they use familiar melodies, they’re easy for consumers to remember and can leave a strong impression of the product.
This piece is a famous tango composed by Rodríguez when he was 17, and almost everyone has probably heard it at least once.
It was used with parody lyrics in a commercial for Bright W Disinfectant & Antibacterial.
The Laundry Song (Oh! Sentaku)Eikichi Nagano
It’s the TV commercial song for Lion’s “Top.” The owner of that distinctive voice you can’t get out of your head after just one listen is Ryo Nagano, and apparently it was recorded as a two-hour improvisation.
This song, which captivated the staff from the demo stage, reportedly underwent no major changes through the final edit.
The high notes are truly lovely—so clean and crisp that you can almost feel how fresh and spotless everything will be after washing.