Lion’s commercial song. A popular jingle.
We’ve picked out the commercial songs that Lion—a major Japanese manufacturer of toiletries like detergents, soaps, and toothpaste, as well as pharmaceuticals and chemicals—has featured in its ads over the years.
You’ve probably heard them, but can’t quite place them.
They’re a collection of unforgettable, catchy tunes.
Be sure to check them out.
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Lion commercial songs: Popular commercial songs (21–30)
Windy DayELLEGARDEN
With lyrics that capture slices of everyday life and a powerful sound, this is a captivating track.
Known as one of ELLEGARDEN’s signature songs, it was released in July 2008.
Using various weather conditions as metaphors to depict life’s changes, it resonates deeply with listeners.
The song was also featured in a commercial for Lion’s NONIO, and together with its refreshingly clear melody, it leaves a strong impression on viewers.
It’s the perfect song for moments when you want to face yourself or take a new step forward.
OriginalJYOCHO
Here is the commercial set in a drugstore where Yui Aragaki explains the features of Soflan Aroma Rich, made with a new manufacturing method.
Creating music that promotes the product’s qualities without interfering with the announcer’s voice or Aragaki’s voice is actually quite difficult, isn’t it? This track evokes the image of a fresh fragrance welling up—never too assertive, yet not too sterile—and it builds toward the end.
It may not be particularly memorable, but isn’t it actually a hidden masterpiece?
All Is LoveKaren O & The Kids
This is the song featured in LION’s 120th-anniversary corporate commercial, “Time-Slip Family,” produced in collaboration with Tokyo Graffiti magazine’s “Time-Slip Photo Studio.” The ad has drawn attention for its scenes that faithfully recreate old family photos with the same families as they are today.
Karen O’s warm, gentle vocals with the children make it a particularly charming commercial.
to youMONGOL800
It’s the song used in Lion’s “TOP” commercial.
Since the commercial didn’t display the name, the company reportedly received a flood of inquiries.
The track is included on the second album, “MESSAGE,” released in September 2001.
It wasn’t originally written for the commercial; apparently, it had been performed at live shows for a long time.
PicnicNAOTO
This is the “Pension Kaorigaoka” episode of Lion’s “Scent-Lasting TOP” series.
Ellie Toyoda and Brother Tom appear as a married couple with a significant age difference.
An instrumental arrangement of the classic song “Picnic” is used, giving it an uplifting feel that makes your heart skip with joy.
GreensleevesInguranndo min’yō
Shokubutsu Monogatari was released in February 1992.
It originally began as “Emeron Shokubutsu Monogatari,” launched as part of the Emeron series.
Perhaps because it’s a plant-derived product, the background music is Greensleeves.
This is a traditional English folk song with a melody known as the Romanesca.
The original composition has an unknown author and has been sung since ancient times.
All Is LoveKaren O and za Kizzu
This is LION’s corporate commercial “Time-Slip Family,” released in 2011.
It features a wonderful concept: taking a family photo decades later in the exact same place, with the same members, the same composition, and similar outfits as an old family picture.
The music perfectly suits this heartwarming ad—just hearing it lifts your spirits.