Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (241–250)
TalentSabasusutā
The video shows a project where Saba Sister visits high school students, bringing in Jelly as a treat and performing a live show.
It’s packed with scenes that warm your heart, like Saba Sister listening intently to the students’ earnest performances, and, in turn, the students hanging on every note of Saba Sister’s set.
Their song “Sainō” (“Talent”) plays as the BGM, adding even more heat to the commercial.
The track was written specifically for this CM, and its lyrics are compelling—they encourage you to believe in the talent hidden within yourself and to keep moving straight ahead with confidence.
Moonlight SerenadeGlenn Miller
In this commercial introducing MOS Burger’s Tsukimi (moon-viewing) menu, several limited-time items are featured with the Tsukimi Focaccia at the center.
Every item looks enticing, and the sizzling, mouthwatering visuals in the ad really whet your appetite.
For the background music, an arranged version of “Moonlight Serenade” was chosen to fit the moon-viewing theme.
While the mellow rendition by Glenn Miller is generally well known, this arrangement transforms the piece into a more up-tempo and cheerful version.
As Time Goes ByYuga
In the “The East is Beautiful” version, a Japanese woman stands in a river surrounded by great nature, and with the single line “The East is beautiful,” the spot simply yet powerfully highlights the beauty of East Asian people.
In contrast, the “One Line” version emphasizes that, unlike other brands that offer multiple product lines within their ranges, Domohorn Wrinkle provides a single line designed to suit everyone’s skin.
Both commercials convey the brand’s strong conviction and confidence.
The BGM is “As Time Goes By,” gently sung by Yuga.
Since both Japanese and English lyrics are used, be sure to listen closely and compare them.
rutSaitō Kazuyoshi
This commercial showcases the car itself to highlight that with Blizzak, you can drive powerfully on any road surface.
The way it plows through the snow and then comes to a stop is particularly striking, and that imagery conveys a sense of security that supports the driver.
The song that strongly emphasizes the power of these visuals is Kazuyoshi Saito’s “Wadachi.” With its bold, resonant band sound and a forceful, almost thrown vocal delivery, you can feel the momentum of pushing forward.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.
Memorable Commercials [July 2025] (251–260)
Lambent RagClark
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.
New Age CrisisJean Dawson
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.