Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (291–300)
future paintingFukuyama Masaharu
This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.
In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.
Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.
The song featured in the commercial, Mirai-e, was written specifically for this campaign.
Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.
future paintingFukuyama Masaharu
This commercial gently introduces Nissay’s sustainability initiative for the future, the Nissay Sustaina Project.
With the theme of “Nurturing the Future,” it portrays people, communities, and the environment supporting one another, interwoven with Masaharu Fukuyama’s song.
The song featured in these tender visuals is Fukuyama’s “Miraie.” Written specifically for the commercial, it expresses the hope that we can reunite with our loved ones with a smile.
Centered on piano with a gentle vocal, it conveys a sense of human connection and warmth.
MAHOROBA ~Fighting Spirit~Hakasé Tarō
Taro Hakase’s piece here has an appealing, forward-looking tone that aligns well with Iwatani Corporation’s concept of opening the future with hydrogen.
The rich orchestral sound also seems to symbolize a bright future.
It looks like we’ll be able to experience a hydrogen-powered boat at the Expo, which is intriguing as well.
You like whisky, don’t you?Noda Yojiro
The new series of commercials has drawn attention for casting Yu Aoi as the fourth-generation shop owner.
In addition to Aoi, the cast includes Shota Sometani, Satomi Kobayashi, and Yojiro Noda.
The spots are packed with highlights—from casual conversations that hint at tips for living richly, to lush, mouthwatering shots of whiskey.
And an essential element when discussing these commercials is Noda’s cover of “Do You Like Whisky?” He also appears in the footage playing guitar and singing, and his gentle, soft vocals perfectly match the mellow tone of the song.
It’s fine just the way it is, baby.T-junctions
This commercial portrays people spending their own time in a bar, while also highlighting the presence of Sapporo Lager Beer that supports that sense of fulfillment.
With the theme “Bottled Beer in Your Life,” it gently conveys the desire to preserve and develop bar culture.
The song that further accentuates the relaxed moments and calm atmosphere depicted in the visuals is T-Jiro’s “Kono mama de ii no sa baby.” Its easygoing rhythm and vocals tinged with a hint of languor evoke the image of moving forward at a carefree pace.
This is a commercial by Toda Corporation introducing floating offshore wind power generation that floats on the ocean.
Alice Hirose boards a boat, goes close to the offshore wind turbines, and hears from a Toda representative.
Just like Hirose, who is surprised by the fact that they float on the sea, many viewers were probably surprised by this CM as well.
The rock-style BGM in the commercial is NIKO NIKO TAN TAN’s “Jurassic.” The rhythm created by the rhyming lyrics feels great, and before you know it you’re grooving along.
O Bureneli
This commercial comically portrays how powerful Car Febreze’s deodorizing effect is through interactions between Daigo, who’s promoting a car, and some children.
He shows off a gold car to the kids, but they point out the smell.
The ad clearly conveys the product’s effectiveness through the changes in his facial expressions—his bewilderment when the odor is mentioned and the shift after using Febreze.
Set against this humorous footage, the song used to highlight the product’s excellent performance is the traditional tune “O Breinerli” (O Vreneli).
Originally a 19th-century Swiss folk song, its expansive melody evokes images of grand, refreshing natural landscapes.
By stripping it down to just the music, the arrangement seems to accentuate that fresh, breezy atmosphere.
Memorable Commercials [July 2025] (301–310)
swim04 Limited Sazabys
This commercial uses footage from a summer festival to convey both the heat and the fun, while also emphasizing the importance of staying hydrated.
By being mindful of health, you can fully enjoy the festival—this message is expressed through various scenes from YONFES, organized by 04 Limited Sazabys.
Further amplifying the excitement of the visuals is 04 Limited Sazabys’ song “swim.” As one of the band’s signature tracks, its powerful, refreshing sound and vocals energize listeners.