Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (281–290)
Tonight, dreams openYoshizawa Kayoko
This commercial showcases the refreshing appeal of Beer Ball—perfect for summer—through conversations set at Snack Koto.
In it, Kotone Furukawa listens to customers’ concerns, then encourages them to reset and move forward with a Beer Ball, especially a lemonade mix, when they’re facing worries.
The song that highlights the unique mood and upbeat atmosphere depicted on screen is Kayoko Yoshizawa’s “Konya, Yume Hiraku” (“Tonight, Dreams Open”).
The solid, resonant rhythm and the beautifully powerful vocals layered over it convey a strong sense of forward drive.
Original songHimeno Hiroyuki
This is a commercial introducing ORIX HOTELS & RESORTS’ Suginoi Hotel, highlighting how fulfilling the experience can be through scenes of people enjoying their time there.
It portrays different kinds of fulfillment, such as spending time with children at Niji-kan and reuniting with friends from school days at Sora-kan.
By showing how travel differs depending on who you’re with, it also conveys the breadth of what ORIX HOTELS & RESORTS offers.
The digest-style footage heightens expectations about just how fun the actual experience will be.
I want to protect you forever.Kawasaki Takaya
This commercial portrays various situations where people apply NIVEA for each other, conveying softness and warmth.
Each scenario depicts a reunion, effectively expressing human connection and mutual support.
The song that further highlights the warmth captured in the visuals is Takaya Kawasaki’s “Zutto Mamoritai.” His gentle, conversational vocals are striking, and the build-up toward the chorus conveys a powerful desire to protect someone.
Memorable Commercials [July 2025] (291–300)
I want to protect you forever.Kawasaki Takaya
This is a promotional commercial for Deep Moisture Lip that aired in 2022, featuring Haruka Fukuhara.
Set at a small station with snow falling heavily, it memorably shows Fukuhara using the Deep Moisture Lip.
The visuals of her richly moisturized lips convey that it provides reliable hydration even in dry seasons.
The background music is “Zutto Mamoritai” sung by Takaya Kawasaki.
In keeping with the NIVEA CM song theme of “I want to protect,” listen to the lyrics that depict tender moments with someone special.
Original songMatsuda Genta
This commercial conveys Kanden Realty & Development’s passion for city-building through a colorful worldview.
Set in a contemporary urban space, Genta Matsuda performs a cheerful dance, and his lively movements express a positive, forward-looking spirit.
To underscore the company’s stance, Matsuda sings the original tune that’s become a familiar hallmark of Kanden Realty & Development’s commercials.
The lyrics, which introduce the company’s initiatives, remain unchanged, while a rhythmic arrangement has been added to make the dance stand out.
Original songShibata Satoko
This commercial introduces a trip to India using Traveloca’s services, highlighting how ease of use and peace of mind lead to a more fulfilling travel experience.
It portrays how Traveloca supports an enjoyable journey by solving common concerns such as which airline to choose and which hotel is best.
By focusing on smiles during the trip, the ad conveys trust and reassurance that let you enjoy traveling without worry.
Enhancing the fun atmosphere of the visuals is a song created for this commercial by Satoko Shibata.
Centered around the word “Traveloca” and delivered in a rap-like style, the music amplifies the sense of excitement.
Original songEgashira 2:50
Egashira 2:50, who has repeatedly eaten and openly declared his love for Gatsun to Mikan on his YouTube channel, appears as an illustration in the commercial.
Set to an original song he sings himself, the depiction of Egashira facing everything head-on with full force not only makes us laugh but also gives us courage.
It’s a commercial that stirs the heart with Egashira’s message: “Let’s live boldly!”