Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (281–290)
Caprices, 24 in A minor, Op. 1 No. 24Niccolò Paganini
This commercial uniquely promotes Morinaga Delicious Tomato Yogurt, which emphasizes the fleshy texture of tomatoes.
The key point is having people who actually dislike tomatoes try it; their reluctant expressions convey just how strongly the tomato flavor comes through.
Enhancing those reactions is the music: Caprice No.
24 in A minor.
Its striking, tense melody leaves an impression and builds excitement about what will happen next.
Bottomless beautySaitō Kazuyoshi
This commercial promotes Megmilk’s Megumi Gasseri SP Strain Yogurt by highlighting how it supports the activities of many different people.
A variety of professions appear, conveying that health is important no matter what you do, and expressing the brand’s commitment to supporting it from within the body.
The song that accentuates the calm atmosphere of the visuals is Kazuyoshi Saito’s “Bottomless Beauty.” While the tempo feels gentle, the tone carries a sense of boldness, conveying a powerful feeling of moving forward step by step.
Iron – To the One Who Keeps TryingShonan no Kaze
This is a commercial where SHOCK EYE cheers on test-takers, expressing the hope that they’ll drink Meiji’s R-1 and tackle their exams with energy.
With cherry blossoms fluttering, SHOCK EYE smiles while holding an R-1, contrasted by hurried explanations of the product’s effects beside him, creating a comedic tone.
The music that underscores the warmth of the encouragement in the visuals is Shonan no Kaze’s “Iron ~To You Who Are Doing Your Best~.” Its gentle, piano-led sound is striking, conveying a kind yet powerful message that supports doing your best as usual.
Memorable Commercials [July 2025] (291–300)
Original songOvall
This commercial promotes the appeal of “maze-mayo,” where you mix Kewpie Mayonnaise with your favorite seasonings or ingredients.
It conveys that combining various things expands the possibilities of flavor, and that Kewpie Mayonnaise pairs well with just about any taste.
The visuals are simple—showing only mayonnaise, seasonings, and the spoon that mixes them—which in itself conveys confidence in the flavor.
The background music is also key: the light, buoyant sound layered with cheerful chorus gives the impression of excitement.
You like whisky, don’t you?Noda Yojiro
This commercial portrays a relaxed moment with a bottle of Suntory Whisky Kakubin nearby, captured with a cinematic mood.
True to its title, “That Detour Leads to Happiness,” it conveys the importance of occasionally taking a breather by making a detour—and the wish for Kakubin to be there to support that.
The song that further elevates the relaxed atmosphere and gentle air of the visuals is Yojiro Noda’s “Uisukii ga, Osuki desho” (“You Like Whisky, Don’t You”).
The performance stands out as a stripped-down, singer-with-guitar rendition, and the tenderness is clearly expressed not only in the sound but also in the vocals.
Original songDeguchi Natsuki
This is a Meltykiss commercial depicting someone waiting to meet a friend while snow falls.
For many years, Yui Aragaki appeared in Meltykiss commercials, but in 2025 Natsuki Deguchi takes the stage.
Although the casting has changed, the familiar jingle remains, and hearing Deguchi’s voice sing it makes you feel, “Winter is drawing near again this year.” The soft, gentle atmosphere throughout the entire film is memorable, making it a heartwarming ad that soothes the soul.
Secret GardenBE:FIRST
This commercial promotes Unilever’s campaign by showing BE:FIRST members boldly painting on a wall.
The campaign offers prizes such as art created by the members themselves, expressed by actually showing them painting—stylishly heightening the sense of anticipation.
The track that further accentuates the cool atmosphere portrayed in the footage is BE:FIRST’s “Secret Garden.” Its rhythm, which highlights the choreography, is striking, and when layered with the calm vocals, it conjures a stylish impression.