RAG MusicCM
Lovely commercial jingle

Unforgettable! Memorable commercial jingles. Popular commercial songs.

“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?

In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.

In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!

We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.

See if you can find the ones that left a mark on you.

Memorable Commercials [July 2025] (401–410)

Asahi Soft Drinks Juroku-cha “16 Charge! Baseball Stadium” Version

Touchano

This is a Juroku-cha commercial featuring a baseball cheering scene that really evokes the feeling of summer.

It shows Yui Aragaki in the stadium stands enjoying a refreshing sip of Juroku-cha, conveying that it’s perfect for staying hydrated.

The BGM is the baseball-cheer staple “Touch,” but the singer here is ano! Her characteristically cute vocal performance really stands out.

The original song, a beloved classic everyone knows, was released in 1985 by Yoshimi Iwasaki.

Shionogi Pharmaceutical: “For the ones you love.” (Version)

Let’s walkikimonogakari

Miki Fujimoto shares what she ‘picked up’ from family life: ‘Suddenly, a weird dance party breaks out…’ Shionogi’s new TV commercial: “For the Ones You Love.”
Let's walkikimonogakari

This commercial uses a grand, forward-looking song by Ikimonogakari—one that encourages us to keep moving ahead—but its message is that COVID-19 is still spreading, so we should stay vigilant about hygiene and seek early diagnosis before conditions worsen.

Miki Fujimoto’s friendly personality really shines through, doesn’t it?

COOP Kyosai “Pre-birth Application Philosophy” Edition

The shape of happinessSon Shigyon

25 TV commercial: Pre-birth application – Philosophy version (30 seconds)
The shape of happinessSon Shigyon

Featuring striking illustrations from the popular manga Kounodori, this commercial announces a coverage plan for babies that you can apply for even before birth.

Whether it’s your first delivery or not, it’s natural to worry about whether your baby will be born healthy and grow well.

This ad reassures viewers by conveying that they can apply before birth.

The background music is Sung Si-kyung’s “Shiawase no Katachi,” whose gentle voice and melody leave you feeling calm and comforted.

Suntory Beer Ball: “Welcome to Summer at Snack Koto”

Tonight, dreams openYoshizawa Kayoko

This commercial showcases the refreshing appeal of Beer Ball—perfect for summer—through conversations set at Snack Koto.

In it, Kotone Furukawa listens to customers’ concerns, then encourages them to reset and move forward with a Beer Ball, especially a lemonade mix, when they’re facing worries.

The song that highlights the unique mood and upbeat atmosphere depicted on screen is Kayoko Yoshizawa’s “Konya, Yume Hiraku” (“Tonight, Dreams Open”).

The solid, resonant rhythm and the beautifully powerful vocals layered over it convey a strong sense of forward drive.

Memorable Commercials [July 2025] (411–420)

Beppu Onsen Suginoi Hotel - Happiness with You. “Summer Children” version / “Long-Awaited Reunion” version

Original songHimeno Hiroyuki

[Official] Beppu Onsen Suginoi Hotel / Happiness with you. “Summer Children” edition
Original songHimeno Hiroyuki

This is a commercial introducing ORIX HOTELS & RESORTS’ Suginoi Hotel, highlighting how fulfilling the experience can be through scenes of people enjoying their time there.

It portrays different kinds of fulfillment, such as spending time with children at Niji-kan and reuniting with friends from school days at Sora-kan.

By showing how travel differs depending on who you’re with, it also conveys the breadth of what ORIX HOTELS & RESORTS offers.

The digest-style footage heightens expectations about just how fun the actual experience will be.

NIVEA Kao NIVEA Cream “Want to Protect Forever” Version

I want to protect you forever.Kawasaki Takaya

“Magic Carpet” singer Takaya Kawasaki features in a new NIVEA brand commercial! An interview is also available where he talks about the feelings he put into the song “Zutto Mamoritai” (I Always Want to Protect You).
I want to protect you forever.Kawasaki Takaya

This commercial portrays various situations where people apply NIVEA for each other, conveying softness and warmth.

Each scenario depicts a reunion, effectively expressing human connection and mutual support.

The song that further highlights the warmth captured in the visuals is Takaya Kawasaki’s “Zutto Mamoritai.” His gentle, conversational vocals are striking, and the build-up toward the chorus conveys a powerful desire to protect someone.

Kanden Real Estate Development Co., Ltd. “Showtime on the City Stage” Edition

Original songMatsuda Genta

Showtime in the City — 30 seconds
Original songMatsuda Genta

This commercial conveys Kanden Realty & Development’s passion for city-building through a colorful worldview.

Set in a contemporary urban space, Genta Matsuda performs a cheerful dance, and his lively movements express a positive, forward-looking spirit.

To underscore the company’s stance, Matsuda sings the original tune that’s become a familiar hallmark of Kanden Realty & Development’s commercials.

The lyrics, which introduce the company’s initiatives, remain unchanged, while a rhythmic arrangement has been added to make the dance stand out.